Caity Parker

Experience

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  MediaCom

  Aug 2008 - Sept 2008

  Print Intern

  Role involved identifying potential new magazines through demographic analysis to carry future advertising campaigns and tracking competitors’ campaigns.

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  MediaCom

  Aug 2009 - Sept 2009

  Digital Intern

  Role involved taking briefs from advertisers and planning media campaigns to deliver stated objectives to an agreed spend. Also involved digital tracking of campaign success. I was also responsible for the daily updating of Excel spreadsheets, which were sent on to the client directly. This internship also involved training in and the use of tools such as DoubleClick, Google AdWords and AdRelevance, and I also regularly attended meetings with clients and media owners

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  Commission Scolaire des Samares

  Sept 2010 - May 2011

  English Language Assistant

  Provided educational activities for up to 30 11-12 year-olds, giving extra support to those with specific educational needs.

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  Reprise Digital UK

  Jul 2012 - Apr 2022

  Main Responsibilities- I am responsible for defining and shaping cross-channel digital strategyacross multiple countries in Europe- I work in partnership with a number of internal and external collaborators,- I use data, deep media understanding and audience insight to delivermedia plans and strategies designed to deliver on challenging goals andKPIsKey Achievements- Implemented cross-EU measurement and brand safety guidelines- I have been identified as a thought leader within my company, and contribute both thought pieces and keynote speeches- I was selected to attend Facebook's Agency Select training course; a 9-month in-depth look at the platform, and the opportunities and challenges it presents- I am also Facebook Blueprint certified, with a score of 921 Show less Main ResponsibilitiesI am responsible for defining cross-channel digital strategy for clients, based on analysis of the audience and platform behaviour. I collaborate with specialist teams from all disciplines to pull together detailed plans that enact the strategy. I am also very heavily involved in new business, and have been in seven pitches so far this year.Key AchievementsPresented company updates to full UK workforce at annual conferenceDefined company approach to audience Wrote global guidelines for paid social strategy for key retail client, to be rolled out to all markets Show less Main ResponsibilitiesResponsible for defining and implementing paid social strategy across a number of clients in varying sectors to deliver on key business objectives. Involved in the full process of every campaign, from insights-driven audience definition through to measurement and results analysis.In this role, I demonstrated a passion for driving performance and an in-depth understanding how best to leverage paid social platforms to ensure success.Key AchievementsWorking with clients and internal stakeholders to define paid social strategies to drive positive results in line with business objectivesCommunicating key developments in the paid social landscape to clients and high-profile internal stakeholders through timely and business-orientated thought piecesPreparing and presenting paid social best practice to internal teams and clients to ensure knowledge and capability is shared effectivelyDefining internal EMEA branding best practice in conjunction with Facebook marketing partnersResponsible for leading and delivering the media strategy for a multi-award-winning campaign (Social Buzz awards, Social Media Communications awards) for a drinks brandTransforming EMEA paid social strategy for a leading healthcare brand, in conjunction with platform partnersFacebook Blueprint certifiedCannes Young Lions entrant Show less Main ResponsibilitiesResponsible for managing internal and external relationships, mentoring more junior team members, and planning and delivering paid social plans on time, within budget, and to agreed KPIs.Planning and optimising paid social campaigns, communicating changes clearly and effectively to all stakeholdersConstantly monitoring performance and suggesting changes to drive improvement and positively impact resultsPreparing and presenting PCAs and identifying key insight for use in future campaignsWorking alongside junior team members to ensure accurate and efficient delivery of campaigns Key AchievementsImplemented and managed the first Dynamic Product Ad campaign for any charity client in the UK Show less

  • EU Digital Strategist

    Apr 2019 - Apr 2022

  • Strategy Manager

    Apr 2018 - Mar 2019

  • Strategic Campaign Manager

    Mar 2016 - Mar 2018

  • Paid Social Media Manager

    Feb 2014 - Apr 2016

  • PPC account analyst

    Jul 2012 - Feb 2014
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  Google

  Apr 2022 - now

  Account Manager