Azyan Marzuki

Experience

• 

  PCSS Group of Companies

  Feb 2012 - May 2015

  Software Sales Consultant

  As a Software Sales Consultant , I have been instrumental in driving sales growth and fostering client relationships across various sectors, including Government Linked Companies (GLCs), Construction, Corporate, and Small Medium Enterprises (SMEs). My role involves spearheading strategic sales initiatives, collaborating with cross-functional teams, and contributing to product development and improvements.Key Achievements: New Client Acquisition: Successfully brought in 30 new logos across diverse sectors, significantly expanding PCSS Consultancy's client base and market presence.Product Development Impact: Played a key role in driving product development and improvements for Oracle and Synchro 4D BIM solutions, ensuring they remained competitive and aligned with market demands.Enhanced Client Solutions: Delivered tailored software solutions that addressed specific client needs, resulting in improved client satisfaction and long-term partnerships.Market Leadership: Positioned PCSS Consultancy as a trusted advisor and leading provider of advanced software solutions in the GLCs, Construction, Corporate, and SME sectors. Show less

• 

  ESSEM GROUP

  Oct 2015 - Sept 2016

  Sales and Marketing Manager - Domestic & SEA Key Accounts

  As a Sales and Marketing Manager, I played a pivotal role in driving sales and marketing initiatives across domestic and Southeast Asia (SEA) key accounts. My focus was on designing and implementing customized strategies for upstream and downstream products, particularly within the refining and distribution sectors of the Oil and Gas industry in Malaysia, Vietnam, Thailand and Mynmar.Key Responsibilities:Strategic Sales and Marketing Planning: Designed and implemented customized sales and marketing plans for upstream and downstream products. Focused on refining and distribution within the SEA market, these initiatives led to a significant increase in market share in Vietnam and Thailand.Market Penetration: Strategically targeted the Oil and Gas industry, resulting in a notable increase in market share. Developed and executed market entry strategies that positioned ESSEM as a preferred partner in these regions.Partner Relationship Management: Cultivated strong relationships with technology partners through consistent communication and collaboration. This trust-building approach led to successful business ventures and significantly boosted brand recognition within the Oil & Gas market.Brand Recognition and Positioning: Leveraged strategic marketing initiatives to enhance brand recognition in the SEA region. Collaborated with partners to co-market solutions, driving greater visibility and acceptance of ESSEM’s offerings.Cross-functional Collaboration: Worked closely with product development, engineering, and customer service teams to ensure alignment of sales and marketing strategies with overall business objectives. Provided feedback from the market to guide product improvements and innovations. Show less

• 

  Premier Enterprise - Uzma Group

  Aug 2016 - Mar 2017

  Sales Manager

  As a Sales Manager , I played a critical role in driving sales growth and fostering strong client relationships within the Oil & Gas sector. My responsibilities encompassed strategic coordination, team leadership, and client engagement, all aimed at maximizing revenue opportunities and ensuring client satisfaction.Key Responsibilities:Client Relationship Management: Coordinated bi-weekly meetings with the Sales Director and key clients, significantly enhancing the quality of relationships. This proactive engagement drove a 25% increase in cross-sell and upsell opportunities, contributing to revenue growth.RFP/RFI Process Leadership: Led the team through a rigorous Request for Proposal (RFP) and Request for Information (RFI) process for a major client in the Oil & Gas sector. Ensured comprehensive and competitive proposals that addressed client needs and showcased our capabilities.Team Supervision and Mentorship: Supervised and mentored sales executives, providing strategic guidance and support throughout the sales process. This included coaching on best practices, offering insights into client needs, and ensuring alignment with overall sales strategies.Strategic Sales Planning: Developed and implemented strategic sales plans that aligned with company goals and market demands. Identified new business opportunities and tailored sales approaches to meet the specific needs of high-profile clients.Performance Tracking and Reporting: Monitored sales performance and provided detailed reports to senior management. Utilized data-driven insights to refine strategies and improve sales outcomes. Show less

• 

  SAS

  Jan 2018 - Dec 2019

  Account Manager

  As an Account Manager , I have been pivotal in managing key accounts, particularly PETRONAS and PSCs, through strategic selling and cross-selling of advanced SAS solutions. My role involves leveraging a consultative approach to address the unique needs of these high-profile clients, fostering strong relationships with key stakeholders, and implementing programs to enhance customer satisfaction and operational efficiency.Key Responsibilities:Strategic Account Management: Successfully managed PETRONAS and PSCs accounts by implementing tailored strategies that addressed their unique business needs and challenges. Focused on delivering value through advanced analytics solutions.Customer Success Program: Designed and implemented a comprehensive customer success program aimed at improving client satisfaction scores. Worked closely with channel partners to ensure seamless integration and support of SAS solutions, resulting in enhanced customer experiences and stronger retention rates.Stakeholder Engagement: Developed and maintained robust relationships with key stakeholders, including C-suite executives, by consistently demonstrating the value and impact of SAS’s advanced analytics solutions. Presented data-driven insights that highlighted how these solutions optimize business operations and drive strategic decision-making.Solution Selling: Employed a consultative selling approach to identify and capitalize on cross-selling opportunities within existing accounts. Successfully introduced additional SAS products and services that expanded the clients' analytics capabilities, thereby maximizing the value of each account.Performance Analysis: Conducted regular performance reviews and analytics assessments to measure the impact of SAS solutions on clients' operations. Provided actionable insights and strategic recommendations that helped clients enhance their analytics strategies and achieve their business objectives. Show less

• 

  Dialight APAC

  Jan 2020 - Feb 2021

  Regional Sales Manager (Malaysia & Brunei)

  As the Regional Sales Manager, a global leader in sustainable industrial LED lighting solutions, I played a pivotal role in spearheading the expansion into two key regional markets, Malaysia and Brunei. My efforts significantly contributed to the company's potential revenue growth in the Energy, Oil & Gas, Utilities, and Manufacturing sectors.Key Responsibilities:Market Expansion: Drove the strategic expansion into Malaysia and Brunei, focusing on identifying high-potential markets and developing tailored entry strategies that positioned Dialight for future growth.Distributor Relationships: Established and nurtured relationships with key distributors, creating a robust pipeline of potential sales opportunities. My efforts ensured a strong and reliable distribution network that supported our market entry and growth objectives.Product Introduction: Introduced Dialight’s innovative smart lighting solutions to the regional market, showcasing their benefits in energy efficiency and operational cost savings. Conducted product demonstrations and presentations that highlighted our competitive edge, generating significant interest and potential deals.Client Engagement: Successfully engaged with major clients, demonstrating the benefits of smart lighting solutions in enhancing safety and reliability in hazardous industrial environments. Positioned Dialight's products as the preferred choice, paving the way for future sales.Salesforce Implementation: Incorporated Salesforce CRM to identify and target high-potential accounts, implement personalized sales approaches, and track sales performance. This technology integration enabled more efficient account management and improved pipeline visibility. Show less

• 

  Protechnology Sdn Bhd

  Feb 2021 - Apr 2023

  Business Development Manager

  As the Business Development Manager, I have been instrumental in driving the company's growth within the Big Data and SaaS sectors. My role involves identifying and capitalizing on new business opportunities, fostering strategic client relationships, and establishing Protechnology as a leader in the industry.Achievements:Pipeline Growth: Spearheaded the expansion into new markets, focusing on the Energy, Oil & Gas, GLCs, Corporate, and Public sectors. Developed tailored strategies to penetrate these markets, resulting in a robust pipeline of potential Big Data and SaaS deals.Client Engagement: Engaged major clients across various sectors, demonstrating the benefits of our digital solutions and securing their interest in future collaborations.Operational Efficiency: Implemented comprehensive reporting tools in partnership with principals, facilitating better decision-making and improving forecast accuracy.Brand Positioning: Spearheaded branding initiatives that significantly enhanced Protechnology's market reputation, positioning the company as a leader in digital innovation within the software sector.Project Management: Worked closely with respective project managers by addressing and resolving issues, ensuring timely delivery, and maintaining exceptional quality standards.By leveraging my expertise in sales strategy, market expansion, and client relationship management, I have successfully built a strong foundation for Protechnology's continued growth in the Big Data and SaaS markets. Show less

• 

  Kenyalang Integrity Services Sdn. Bhd.

  Apr 2023 - now

  Sales and Business Development - Digital Transformation and Innovation

  As the leader of the new Digital Transformation Division, I spearhead initiatives to identify and capitalize on new business opportunities for innovative digital solutions. My responsibilities include:Market Research & Solution Advisory: Conducting in-depth market research to stay ahead of industry trends and providing strategic solution advisory to organizations, ensuring they achieve their business objectives through cutting-edge technology.Business Development: Leveraging my extensive professional network to enhance the company's market presence, identify potential clients, and establish enduring, mutually beneficial relationships.Client Engagement: Building and nurturing strong client relationships by understanding their unique challenges and delivering tailored digital solutions that drive measurable success.Strategic Leadership: Leading cross-functional teams to implement digital transformation projects, fostering a culture of innovation, and ensuring alignment with the company’s strategic goals.Driving Change: Passionate about digital transformation, I am committed to driving change and demonstrating how digital solutions can unlock new opportunities, improve efficiency, and drive business growth.My role is pivotal in positioning our company as a leader in digital innovation, helping clients navigate the complexities of digital transformation and achieve sustained success. Show less