Experience

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  Duke-nus medical school

  Sept 2014 - Feb 2016

  Research intern

  Cardiovascular and Metabolic Diseases Department.Interning at DUKE-NUS not only exposed me to the competitive nature of the outside world, but also how important it is to be genuine and dedicated about whatever you do and want to do in life with good work ethic. At DUKE-NUS, I was exposed to both the service and independent research sectors. This experience taught me the importance of time and also how important it is to be updated on the latest advancements to keep up and ensure that ones research is not lagging behind. In addition to gaining time-management skills, I also started reading materials beyond my scope to broaden my knowledge on what we were dealing with in the lab; in particular the carbon fuel metabolism in mammalian cells. While this project was largely biology-based, I was able to apply the knowledge I had obtained from my course when performing techniques and using instruments for data analysis and quality assurance. Show less

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  The hoffman agency

  Jul 2016 - Sept 2016

  Public relations intern

  Achievement: Silver for the Best Media Relations Campaign at the 2017 PR Awards - Member of the winning Google team. + Drafted press materials, generated email marketing, put together briefing documents, took meeting minutes and sent recaps to the team. + Created client reports, did client and media liaison and contributed to group discussions as well as brainstorming sessions.+ Accounts managed were; Singapore Green Building Week, where I worked on Build Eco Xpo and Mostra Convegno Expocomfort trade shows; to more technology and lifestyle-centric accounts like Google, Lazada and AsiaMalls. Show less

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  Dentsu singapore pte. ltd.

  Jan 2017 - Jul 2017

  Account management intern

  + Wrote briefs, briefed internal teams (creative, digital and media), kept track of development/production of work, evaluated creative work, and created presentation decks for client meetings. + Managed and was involved in a wide range of accounts like Sentosa, Hitachi, Kao and the Singapore Land Transport Authority (LTA). + Involved in a pitch for the National Council Against Drug Abuse (account was won). + Conducted two-quarterly competitive analysis reports for Kao+ Was involved in brainstorming and conceptualizing digital engagement and out of home strategies. + Managed and contributed to LTA's 2017 Graciousness Campaign which included OOH and Social Media content. Show less

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  Harvard national model united nations

  Feb 2019 - Jan 2020

  TLDR: Led a team of trainers and trainees to become public speakersAs the Director of Diplomatic Conferences, my main role was to lead and manage my team of trainers in the training of a fresh batch of recruits. This was to prepare a new team of capable delegates and representatives for SIM at the annual Harvard National Model United Nations (HNMUN) in 2020. My role also included managing aspects such as publicity, selections and training throughout the whole process. In addition to this, I was also be responsible for sourcing out other regional Model United Nations conferences my team could participate in, to facilitate the building of their capabilities and experience. Show less TLDR: Learnt public speaking, research and negotiation skills to debate with other peopleAchievement: Working Paper and Draft Resolution PresenterRepresented: The State of Qatar on the Commission on the Status of Women (CSW)One of the twelve delegates selected to represent the school at the 65th session of the Harvard National Model United Nations conference. Was part of the Commission on the Status of Women (a functional commission of the United Nations Economic and Social Council) and represented the State of Qatar where the topics of healthcare inequality and the trafficking of women and girls were discussed. Alongside my co-delegate, we were one of the leading authors of both the working paper and draft resolution and as a result, I had the opportunity to present both papers to the committee while it was in session. Show less

  • Director (Diplomatic Conferences), Singapore Institute of Management - International Affairs Society

    Jan 2019 - Jan 2020

  • Delegate

    Feb 2019 - Feb 2019
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  The travel company

  Apr 2019 - Apr 2019

  Content developer (public relations)

  This was a 1-month contract job with Trafalgar (a subsidiary of The Travel Company) which I took up during my Spring semester in 2019. - Developed a marketing strategy (with a focus on digital media) for Trafalgar's Autumn, Winter and Spring (AWS) campaign. - Identified a unique selling proposition (USP) to attract the target audience

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  The ias gazette

  Apr 2019 - Jan 2020

  Staff writer

  TLDR: I wrote about social issues and occasionally interviewed political figures.

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  University at buffalo

  Sept 2019 - Jan 2020

  Research assistant

  TLDR: Conducted qualitative research to understand human behaviour- Qualitatively examined the impact of social exclusion via social media on complex cognition with Dr. Jessica Covert- Conducted the recruitment of test subjects, and administered questionnaires for survey data

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  Ipsos

  Jan 2020 - Jun 2020

  Market research intern

  TLDR: Did research, conducted surveys and analysed data for insights to share with clients.• Supported development of survey instruments (drafting, editing and programming).• Assisted in re-conceptualising research methods and fieldwork to make them completely online-driven.• Analysed data-sets for qualitative (coding) and quantitative synthesis.• Contributed to report development (charting, writing and editing).• Supported execution of a DESIGNOR forecast project.

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  Shopee

  Jun 2020 - Mar 2022

  TLDR: Launched/improved features to drive user retention, acquisition and conversion for business growth. - Crafted user experience strategy for conversion rate optimisation from in-depth data analysis, contributing to a 116.5% increase in gross orders from FY 2020 to FY 2021- Drafted product strategy for feature releases and conducted user acceptance and split testing, leading to an increase in user engagement with touchpoints by 15%- Drove search results optimisation and boosting projects to increase discovery and relevance for users, which resulted in a platform-wide increase in orders for monthly campaigns by 200K+ items- Directed efficiency improvements of marketing teams globally through backend workflow feature enhancements, which reduced operational tasks by 3 hours per day and enabled the team to focus on revenue-driving projects- Managed go-to-market launch of Shopee Mall Brazil (new feature page for premium brands) in collaboration with product managers, product designers, developers, etc.- Generated user guides for new/existing features to aid the onboarding of employees- Crafted content strategy for monthly marketing campaigns and marketing strategy for markets in the EU, Asia, and South America, contributing to a company-wide revenue of $5.1 billion in AY 2021- Promoted from Analyst to Associate within a year and a half of working at Shopee Show less

  • Regional Product Marketing Associate

    Jan 2022 - Mar 2022

  • Regional Product Marketing Analyst

    Jun 2020 - Dec 2021
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  Remazing

  Nov 2023 - now

  E-commerce consultant

  TLDR: Retail Media and PPC consultant specialising in strategy for Amazon AMS & DSP advertising.- Managing advertising and content activities across Vendor account clients on Amazon- Responsible for client relationships and projects including retail media strategy, advertising and quarterly business reviews - Develop and manage advertising strategies across several large brands- Lead go-to-market strategy and launch of new products on Amazon via retail insights and advertising strategy Show less