Talk to sales Try for Free
Michelle Gounden

Michelle Gounden

Followers of Michelle Gounden2000 followers
location of Michelle GoundenCity of Johannesburg, Gauteng, South Africa

Connect with Michelle Gounden to Send Message

Connect

Connect with Michelle Gounden to Send Message

Connect

  • Timeline

  • About me

    Director: Insights | Skift Advisory

  • Education

    • University of Cape Town

      2008 - 2012
      BBusSci Finance

      Activities and Societies: Enactus UCT, SHAWCO, UCT Consulting Club, Young Women Engaging World Markets, InvestSoc Completed a research paper modelling the effect of volatility linkages between SA and our major trading partners. The results provide diversification benefits to investors and policy-makers. Self-studied GARCH modelling techniques to include a complex analysis of the variation in the model.

    • Westville Girls' High School

      2002 - 2007

      Achieved Full Colours and 6 Distinctions in Matric.

  • Experience

    • IQbusiness South Africa

      Jan 2013 - Dec 2015

      IQ Business responds to the challenges experienced by our clients, across industries. Whether these challenges can be tackled by leveraging research from IQ Business and our partners, assigning IQ teams to design and implement solutions, or deploying point expertise to fill a skills gap, we will ensure our clients overcome their business challenges.

      • Principal Consultant

        Jun 2015 - Dec 2015

      • Senior Associate

        Feb 2014 - May 2015

      • Associate (Graduate Programme)

        Jan 2013 - Jan 2014

    • Kantar Vermeer

      Jan 2016 - Dec 2017
      Consultant

      Kantar Vermeer is the only global marketing consultancy focused on unleashing purpose-led growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.We provide solutions to strategic marketing challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. Our whole-brain thinking brings an intrinsically multi-lens and practical approach to all our work.

    • Kantar Consulting

      Jan 2018 - Sept 2018
      Senior Consultant

      We are the only fully connected team of brand and marketing, and retail, sales and shopper specialists. Connected to the Kantar and WPP ecosystems, we offer insights, analytics, consultancy and technology solutions. We ‘Switch on Growth’ for clients, categories and people. Kantar Consulting is the merger of the Kantar Vermeer, Added Value, Retail and Futures companies within the Kantar Group.

    • Letsema

      Sept 2018 - Mar 2023

      Letsema is a black-owned management consultancy at the heart of a diversified investment group, founded in 1996. We believe business can be a catalyst for social change. At Letsema, we provide strategy and business solutions working in a collaborative manner on our client’s most pressing topics and challenges. We provide quality service through our value-based boutique approach, ethical leadership and diverse networks.

      • Senior Manager

        Jul 2022 - Mar 2023

      • Engagement Manager

        Jan 2020 - Jul 2022

      • Senior Consultant

        Sept 2018 - Dec 2019

    • Twenty31 Consulting Inc., A Skift Company

      Mar 2023 - now

      Since 2015, Twenty31 has engaged in hundreds of projects with 100+ clients across the globe. Our work predominantly focuses on the development of innovative destination strategy, including brand positioning; destination management, marketing, and travel trade planning; quantitative and qualitative research and statistical modeling; destination visioning; organisational development and governance; and executive team briefings.

      • Director: Insights

        Sept 2023 - now

      • Partner

        Mar 2023 - Sept 2023

  • Licenses & Certifications

    • Lego Serious Play Facilitator Training

      Team Gel
      May 2015

    • Excel Pivot Tables: Level 1 & 2

      ICP Training
      Aug 2014

    • PRINCE 2 Foundation

      APM Group
      Mar 2013

    • Prosci Certified Change Practitioner

      And Change
      Feb 2022
      View certificate certificate

    • Sustainable Business Strategy

      Harvard Business School Online
      Nov 2022
      View certificate certificate

    • Certified Process Professional Master

      BP Group
      Sept 2015

    • Certified Process Professional

      BP Group
      Jan 2015

    • Lean Six Sigma Yellow Belt Certification

      Acuity Institute
      Jul 2014

  • Honors & Awards

    • Awarded to Michelle Gounden
      Nominee: Process Innovation Exceptional Performance IQ Business Sep 2014 The Exceptional Performance Award is awarded annually to the IQer who consistently delivers excellent performance: An all-rounder, who takes initiative, is self motivated, professional, guides colleagues and contributes to effective working relationships. This IQer is energetic and innovative, displaying IQ values. Nominated in 2014 (and 2015) as one of three (four) candidates in the IQ Business practice/business unit, Process Innovation.
    • Awarded to Michelle Gounden
      Yatish Madaree Award IQ Business Sep 2013 The Yatish Madaree Award is awarded to an employee, annually, for having embodied the values of knowledge sharing within the company.
    • Awarded to Michelle Gounden
      Silver Star Award IQ Business 2013 The Silver Star is awarded to a person achieving exceptional quality in a specific area. This area may be technical, communicational or a problem solving standout ability. The person awarded the Silver Star is renowned for this ability amongst his or her peers indicated by the results achieved.
    • Awarded to Michelle Gounden
      Full Colours Awarded for Academics Westville Girls' High School Nov 2007 Achieved 6 distinctions in Matric.