Diana Marquez-Rios

Experience

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  Merck

  Feb 1998 - Apr 2004

  Professional Sales Representative

  • Recruited to launch new breakthrough line of products in the asthma, arthritis, alopecia and migraine market.• Implemented marketing strategies and sales programs and achieved the highest market share among specialists in Puerto Rico. • Supported training efforts of new sales representatives. • Demonstrated expertise regarding customer issues, obstacle handling, disease background, and teamwork.  Won Specialist of the Year Award 2003  Won Representative of the Year Award 2000 Show less

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  Merck Sharp & Dohme I.A. Corp

  May 2005 - Dec 2008

  • Created action plans and strategies for field sales force to strengthened product messaging and focused customer targeting. • Managed all promotional activities and ensured appropriate budget allocation without scarifying company presence and image.• Supervised warehouse personnel responsible for inventory, distribution and delivery of promotional materials to activities and representatives.• Implemented the Integrated Marketing Campaigns for various ethical pharmaceutical products. • Worked with advertising agencies developing a direct to consumer campaign for asthma to increase awareness, therefore brand choice and loyalty.  Won Latin America Franchise of the Year Award of Osteoporosis for 2006 Developed a program with IT to keep inventory and managed distributions of promotional materials Increased productivity and reduce time spent requesting materials with the new smooth and easy to use tool Participated in the process of changing key vendors to move to a more cost effective approach Show less • Provided product trends and analysis collaborating with top management to develop sales objectives. • Acted as a liaison between IMS and Merck to handle territorial data by evaluating, analyzing and coordinating reporting services. Validating the accuracy of reports. • Developed and maintained up to date sales reports and ensured availability of prescription data. • Provided support to both sales management and sales representatives to align territory performance among database. Show less • Identified market research needs, development and analysis for assigned products. • Facilitated business decisions through the application of appropriate market research methods and sound analytical support. • Analyzed market trends and specific product information needs to establish sales quotas and profit plans. • Participated in the resource allocation review sessions with senior management to identify key market opportunities and provide recommendations to ensure well informed decision making. Show less

  • Promotion Manager

    Jan 2007 - Dec 2008

  • Sales Analyst Associate Manager

    Jan 2006 - Dec 2006

  • Market Research Manager

    May 2005 - Dec 2005
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  Novo Nordisk A/S

  Feb 2009 - Nov 2016

  Sr Diabetes Care Specialist Representative

  My responsibilities included: 1. Execute sales strategies based on evaluation of customer needs, dynamics, trends, and competitors’ products or services.2. Develop meaningful and productive professional relationships that demonstrate a genuine desire to help HCPs help patients with diabetes.3. Launch new products, programs and services, establish alignment among physicians around the need for change, the value propositions the new product, program or service represents and the appropriate patients that would benefit in order to ensure early trial and utilization. 4. Generate advocacy for Novo Nordisk products and services by sharing approved clinical and scientific information and insights.5. Analyze and understand customers, local healthcare delivery and payment models, and the interdependencies among the various elements in the market to identify and leverage business opportunities.6. Analyze the impact of managed care in my territory and its effect on prescribing decisions, and modify customer engagement and sales strategies7. Build a new territory and expand opportunities within existing client base. 8. Construct and maintain a positive business relevant relationships with physicians and key office personnel as well as with internal stakeholders. 9. Collaborate across boundaries with teammates sharing best practices and knowledge with peers across the district. 10. Execute outstanding presentations of new products and implemented marketing strategies.11. Won National COE (Circle of Excellence) 2012 Show less

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  Olympus Corporation of the Americas

  Jan 2017 - Mar 2021

  Surgery Sales Representative

  Provide onsite product expertise and consultation to General Surgeons, ObGyn, Urologists, Colorectal physicians while in OR. Maintain relationships with executives and top decision makers across hospitals promoting Olympus surgical complete line solution. Successfully completed Surgical and Energy training with the highest rank  Sold the first 4K laparoscopy equipment ever in PR, Central America and Caribbean in my first 6 months.  Attained a 144% over quota for 2017 a 20% growth Vs PY  Achieved a 118% over quota as of December 2018 Show less

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  ZOLL Medical Corporation

  Mar 2021 - now

  Territory Manager