
Caitlin Weich
Customer Support Representative

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About me
Content and Digital Marketer with heart.
Education

Onslow College, Wellington
2008 - 2010
University of Canterbury
2011 - 2014Bachelor of Science (B.Sc.) Computer ScienceMajored in Computer Science

Victoria University of Wellington
2014 - 2016Bachelor of Commerce (B.Com.) MarketingMajored in Marketing, minor in management
Experience

Trade Me
Dec 2011 - Feb 2013Customer Support RepresentativeCustomer care and correspondence, transaction management, processing financial records and some bug identification and testing.

Klub Group Adventure
Jul 2013 - Aug 2013Activity Instructor and Summer Camp CounselorLooking after campers (children aged 7 to 17), planning, organising and delivering lessons and activities to groups of campers from all over Europe during the summer holidays.

Nosh - the catering company
Jan 2015 - Sept 2016Event StaffI worked as a casual employee for Nosh throughout my degree. As a supervisor I managed staff, liaised with the client and managed the time frames of events to suit them. I also managed the bars at many functions, monitoring stock levels, keeping an eye on the event and communicating with other staff to ensure that the clients are well looked after.

The Duke of Edinburgh's Hillary Award
Mar 2016 - Sept 2016AdministratorDay to day administration tasks such as sending out orders, account management, customer support, and website improvements. I also did a project involving marketing and strategy, analysing survey data to propose changes to the way the Duke of Edinburgh Award promotes itself to its various target markets.
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World Organization of the Scout Movement (WOSM)
Sept 2016 - Apr 2017Internal Communications InternWorking as an internal communications intern my main task was researching design requirements, creating user stories and profiles, and designing the layout of a new intranet for the Bureau. This involved conducting interviews with varying levels of stakeholders, and translating their feedback into design requirements.Other pieces of work I did for the Bureau included writing news, newsletters and articles for the World Scouting website, and contributing to the social media accounts.

Scouts Aotearoa
Jun 2017 - Jun 2017Assistant Adult and Youth Development AdvisorAnalysing research and processing the data into user friendly documentation. Assisting with daily tasks from writing job descriptions to editing board papers.

NZRise
Oct 2017 - May 2018Community ManagerI supported and communicated with NZRise stakeholders to solve problems and make things happen. From guiding new members through the onboarding process to organising and running events. I also supported the board, coordinating schedules and board meetings, and taking minutes. Social media and maintaining an up-to-date website (including writing content for the website) were also part of my role which I really enjoyed.

Optimal People
Oct 2017 - May 2018Marketing and Communications Coordinator (Words & Things)I design and deliver the marketing and communications for OptimalBI and Optimal people, from big picture down to social media posts. I also support events such as the courses OptimalBI run, doing admin, communicating with stakeholders and suppliers, and event management.

Thankyou Payroll
May 2018 - Jun 2019Customer Happiness Specialist and Social MediaI supported clients through setting up and managing their payroll using Thankyou Payroll's cloud-based payroll software. I also built user manuals, wrote website copy and blogs, and helped make internal processes quicker and more awesome for our clients. Internally, I helped process and present large amounts of data into meaningful insights using spreadsheets. In my social media role, I wrote blogs and social media posts for the company. This included designing basic graphics and images to share key messages. Show less

Velos Youth Centre
Aug 2019 - Aug 2019Digital Marketing SpecialistVelos Youth Centre is a non-profit organisation that provides safe spaces for displaced unaccompanied children and young people (aged 16-21) on the move.I am working as a volunteer marketer here while travelling. I'm overhauling the website, improving SEO, writing copy, developing social media and marketing strategy, managing social media accounts and generally trying to help them share their story more effectively.

Follow the Camino
Feb 2020 - Jun 2022Digital Marketing Team LeaderI lead a team of communicators and digital marketers to promote self-guided tours on the Camino de Santiago in Spain. We use a wide variety of advertising and excellent data-driven content to inspire our clients. My focus is on creating content that is strategic and engaging based on market research. I am enjoying trying out new ideas and being creative with the way that content is put together to keep it interesting and engaging for our audience.

Freelance
Jun 2020 - Jan 2023Web Content Writer and Digital MarketerI write inspiring online content for businesses and organisations. I write copy for websites, blogs, social media posts and campaigns, newsletters, ad campaigns, and even video and speech scripts. I specialise in small businesses and sharing sustainability journeys, but I can do much more! If your business is doing something interesting - for clients, for the environment, or for your employees - then I want to tell your story! Let's make something beautiful. Let's inspire people. Let's share your story. Show less

Make-A-Wish Ireland
Nov 2022 - Mar 2023Marketing Officer
Irish Blood Transfusion Service
Jul 2023 - nowMarketing Executive
Licenses & Certifications

St John Comprehensive First Aid certificate
St John New Zealand
Google Analytics for Beginners
GoogleMay 2021
Comprehensive First Aid Certificate
New Zealand Red CrossSept 2016
The Fundamentals of Digital Marketing
Google Digital GarageApr 2021
Honors & Awards
- Awarded to Caitlin WeichQueen Scout Award SCOUTS New Zealand May 2011 The highest award available to young people in Scouting, this award requires Venturer Scouts to complete a comprehensive schedule of activities designed to shape well rounded individuals.
- Awarded to Caitlin WeichDuke of Edinburgh's Hillary Award Duke of Edinburgh's Hillary Award Sep 2010
Volunteer Experience
Delegate to the Asia Pacific Conference in South Korea
Issued by SCOUTS New Zealand on Sept 2015
Associated with Caitlin WeichDelegate to the World Scout Conference in Azerbaijan
Issued by SCOUTS New Zealand on Aug 2017
Associated with Caitlin WeichLeadership Course Facilitator
Issued by SCOUTS New Zealand on Apr 2015
Associated with Caitlin WeichScout Leader at Johnsonville Scout Group
Issued by SCOUTS New Zealand on Mar 2010
Associated with Caitlin WeichWellington Zone Venturer Leader
Issued by SCOUTS New Zealand on Jun 2015
Associated with Caitlin WeichHost Corps Deputy Manager at the 21st New Zealand Jamboree
Issued by SCOUTS New Zealand on Jan 2016
Associated with Caitlin WeichHigh Ropes Base Manager at Venture Inferno
Issued by SCOUTS New Zealand on Jan 2015
Associated with Caitlin Weich
Languages
- enEnglish
- afAfrikaans
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