Experience

• 

  Wolters kluwer financial services

  Jan 2003 - Jun 2010

  Led a team of marketing professionals responsible for all aspects of marketing and advertising. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events. Developed and drove the marketing strategy for company’s core financial industry including partner channels. Managed all requirements, projections and deliverables for a deposit software solutions serving the banking industry. Actively managed products through the entire lifecycle including concept, launch, grow and sunset.

  • Manager of Marketing Services

    Apr 2008 - Jun 2010

  • Marketing Manager

    Jan 2005 - Apr 2008

  • Product Manager

    Jan 2003 - Jan 2005
• 

  Wolters kluwer

  Jun 2010 - now

  Manage creation and execution of annual marketing plan for core business new sales and retention efforts. Guide business in product strategy knowing competitive landscape and customer profiles. Owned the annual marketing plan and supported the broader organization by developing strategies to increase or create new business, increase conversion rates, grow user engagement and heighten brand recognition to achieve company's goal.

  • Senior Field Marketing Manager

    May 2017 - now

  • Senior Marketing Manager

    Jun 2010 - May 2017