Gecimar Morini

Experience

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  Meritor

  Feb 2000 - Jul 2002

  Product Engineering and Manufacturing Trainee

  Accountable for developing manufacturing process, inventory control, lead with layout issues, solves products failures and assembly line problems.

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  Caterpillar Inc.

  Aug 2002 - Jan 2022

  GCI Sales and Services Representative covering Brazil, specifically CAT Dealer PESA. Responsible for achieving sales plan and accountable for US$200 M and market share targets for the entire Global Construction and Infrastructure product portfolio including earthmoving products moto grader, medium wheel loaders, dozers, all sizes of excavators and load & haul products. Implementing 4P 3C, Go-to-Market initiatives for new products, industry growth and new business, market intelligence, representing Caterpillar in customer meetings with dealers, trade shows and other events in the industry. Show less Sao Paulo, BrazilProduct Marketing Consultant for the Caterpillar medium wheel loader and track type tractor portfolio accountable for over US$500 M in sales revenue in Latin America. Has primary responsibility for delivering the industry business plan in conjunction with the territory managers. Development and Execution of “Go to Market Strategy, product marketing plans, product development and application, forecasting, pricing strategy. Also has accountability to assist dealers to market Caterpillar products, services and support the development of it's sales capabilities. Strong skills on marketing and product plans, sales & commercial incentives, annual target setting, long-term product and sales planning, product positioning, product planning, new product and technology introduction, technology adoption planning, revenue planning. Show less Product Marketing Consultant for the Caterpillar medium wheel loader portfolio accountable for over US$350 M in sales revenue in Latin America. Has primary responsibility for delivering the industry business plan in conjunction with the territory reps. Development and Execution of “Go to Market Strategy, product marketing plans, product development and application, forecasting, pricing strategy. Also has accountability to assist dealers to market Caterpillar products, services and support the development of dealer sales capabilities. Strong skills on marketing and product plans, sales & commercial incentives, annual target setting, long-term product and sales planning, product positioning, product planning, new product and technology introduction, technology adoption planning, revenue planning. Show less Accountable for covering the Latin America and implementing strategies that maximize the profitable sales of Caterpillar product within an assigned industry for medium wheel loaders.Has primary responsibility for delivering the industry business plan in conjunction with the territory reps. Development and Execution of “Go to Market Strategy, product marketig plans, product development and application, forecasting, pricing strategy. Also has accountability to assist dealers to market Caterpillar products, services and support the development of dealer sales capabilities Show less Accountable for portfolio management and coordination of all company resources in order to achieve the annual business plan in sales and revenue in the Heavy Construction, Waste, Quarry and Aggregates and Governmental Industries within the Southern Cone territory, covering all products in the portfolio and customers segments within the Machinery industries. Also has accountability to support dealers to market Caterpillar products and services and assist in the development of dealers sales capability. Responsible for the SoutherCone Region (Peru, Bolivia, Chile, Paraguay, Uruguay, Argentina) Show less

  • Industry Territory Sales and Service Representative at Caterpillar Inc.

    Aug 2020 - Jan 2022

  • Product Marketing Consultant and Application Specialist for Latin America at Caterpillar Inc.

    Sept 2017 - Aug 2020

  • Senior Product Marketing

    Aug 2002 - Aug 2020

  • Product Marketing Consultant and Application Specialist for Latin America

    Apr 2014 - Sept 2017

  • Product Marketing Consultant and Application Specialist for Latin America

    Mar 2013 - Mar 2014

  • Territory Manager for Latin America

    Jul 2009 - Mar 2013

  • Marketing Representative

    Jan 2008 - Jun 2009

  • Business Technician

    Aug 2002 - Jan 2008
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  John Deere

  Feb 2022 - now

  Responsible for leading the C&F market share growth, sales revenue, and dealer development for the Latin America region. Accountable for portfolio sales and management to achieve the annual business plan in the Construction, Quarry and Aggregates, Agriculture, Governmental and Rental Industries. Responsible to support dealer’s efficiency on commercial metrics such as coverage, leads and market participation into Peru and Chile primarily. Improve relationship and leverage customer experience. Execute commercial events to promote JD best in class products and embed technology solutions. Define forecasts with dealers and potential market growth to support decisions on the factory supply chain department meeting availability required from customers Show less

  • Divisional Sales Manager for Mexico, Central America & Caribbean.

    Aug 2024 - now

  • Territory Sales Manager C&F LATAM

    Feb 2022 - Jul 2024