Yanling CHEN

Experience

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  BMW Group

  Nov 2016 - Jan 2017

  Marketing & Brand Communication Intern

  1, Coordinate with internal teams for marketing strategies, follow up marketing campaigns in different online and offline platforms (WeChat, TV, Film, Magazine, Billboard…), communicate with vendors and 4A Agencies 2, Assist in team project management, including status tracking within SAP system and budget monitoring

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  Swiss-Chinese Chamber of Commerce (SCCC)

  Feb 2017 - Jun 2017

  Marketing & Events Intern

  1, Organize events: update communication tools (WeChat, Weibo, Emailing), coordinate with members/participants/suppliers, cooperate with other Chambers of Commerce2, Database support: follow up the information submitted by new and existing members on the website or by emails, update the database accordingly on a daily basis

• 

  Schneider Electric

  Jun 2018 - now

  1. Support League strategy & portfolio management, consolidate offer roadmap: product lifecycle, positioning, value proposition 2. Lead market intelligence activities: pricing strategy & margin optimization, business data & competition analysis, market trends follow-up 3. Structure commercial offers, support product launch, review marketing deliverables, advise POs and Squads for Sprint, demos, and backlog management4. Advocate sustainability in the league: create offer sustainability value prop, translate decarbonization roadmap into league projects, build decarbonization ROI5. Collaborate with zones to communicate offer evolution, support regional requests, and capture business opportunities, consolidate forecast & business case Show less 1, Create and update digital content (image, video, landing page, blog…) of 3Phase UPS offers to support product launch, increase offer web presence, and improve customer web experience on se.com, apc.com, and mySchneider2, Map digital customer journey, analyze web data and understand customer insights via digital tools, lead SEO activities, monitor web competition, and drive web innovation projects (Web Convergence Project) to improve web traffic, customer engagement, and NSS 3, Manage 3Phase UPS Configurator for better customer experience to facilitate sales Show less 1, Exchange Community Management: community manager of Industrial Edge Computing Forum/Blog, create weekly editorial plan, publish posts/blogs, engage with different SMEs, run monthly analytic report and come up with solutions for improvement 2, Partner Relationship Management: integrate marketing assets into Global Channel Partner Portal, define editorial content by channel, design web page based on customer journey and drive content localization at different countries/regions3, Webinar Organization: define agenda/topics, coordinate with speakers/participants, host monthly sessions, promote sessions via emails/Yammer/meetings 4, Marketing & Communication Activities: marketing project management, design and launch new web pages on se.com; marketing assets creation, update and release segment/channel brochures/catalogs; develop team marketing strategies and contact countries/regions to localize and deploy assets and initiatives Show less 1, Update data in the AMSP (Annual Marketing & Sales Plan) tool, contact initiative owners and TOP 17 European/Asian/North American countries to analyze performance and discuss improvement 2, Organize events and lab visit: make plans & define agenda, coordinate with speakers/participants/agencies, support logistics; average feedback for each event scores up to 4.6/53, Audit and update customer training catalog of 200 + online courses by division/channel/offer/product, regularly organize internal online and on-site trainings Show less 1, Update QBR (Quarterly Business Review) by channels for TOP 16 European/Asian/North American countries and conduct relevant market research: collect data country by country, analyze market share, specify channel reporting tools, implement & follow up initiatives2, Lead project - Benchmark Competition Channel Program: program competition research for TOP 16 European/Asian/North American countries, analyze/compare market saturation/program execution among Schneider, ABB, Siemens, Eaton, Legrand 3, Develop tools & methodologies to extract key information from different platforms (Salesforce, Birst, Tableau…): build report, analyze data and propose improvement plan Show less

  • Offer Design Manager - EcoCare for 3-Phase UPS - Service LOB

    May 2024 - now

  • League Marketing Lead - 3-Phase Global Offer Management & Marketing

    Nov 2022 - Apr 2024

  • Digital Marketing Specialist - 3-Phase Global Offer Management & Marketing

    Jan 2021 - Oct 2022

  • Marketing & Communication Specialist - Secure Power Division

    Mar 2020 - Jan 2021

  • Marketing Project Apprentice - Power Products Division

    Jan 2019 - Mar 2020

  • Marketing Business Analyst - Power Products Division

    Jun 2018 - Dec 2018