
Ehab Mohamed
Sales Representative

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About me
Area Sales Manager @ Trans Business for Trading & Distribution | FMCG | Ex.PepsiCo | Ex.Nestle Waters | Ex.Danone
Education

Cairo University
2008 - 2012Bachelor's faculty of commerce
Experience

Lactel France
Jul 2012 - Oct 2013Sales Representative
Nestlé
Dec 2013 - Jun 2015Traditional Trade Sales Supervisor
Nov 2014 - Jun 2015Sales Representative
Dec 2013 - Nov 2014

Danone Dairy
Jul 2015 - Aug 2018Traditional Trade Sales SupervisorEnsure sales team implement sales fundamentals and job KPIs in terms of Danone standards.Ensure an ongoing coaching technique to maintain moral and motivation of the team members with a focus on potential calibers for development for promotions opportunities.Create sales tools to facilitate the sales reps’. work and to develop work performance (effective reporting systems, effective communication means verbal and written…etc). Ensure that salesmen follow the set routs and adhere to the pricing company policy.Submit weekly and monthly sales reports to Unit Manager with emphasis on sales results and KPIs achievements.Responsible for forecast process among his team following Danone’s forecasting system.Responsible for customers scanning and routing with coordination with sales representatives Show less

Nestlé Waters
Aug 2018 - Dec 2020Traditional trade sales & distribution managerMaintain all General Trade sales and distribution activities within the assigned region.Establish deals with distributors and wholesalers.Manage the business of distributors and monitor their stock levels and credit balance.Report stock-flow to direct manager and department head on weekly basis.Receive orders of distributors through Territory Supervisors and process them to theinternal Customer Service Team.Coordinate with the Logistics department for fulfilling the terms and conditions ofdelivering the products to distributors and sub-distributors.Collect sales data and figures from distributors and report them to the Regional SalesManager and head of the Sales department.Compile and analyze sales figures.Manage distributors’ compensations and market discounts at the end of each month.Recommend and execute sales promotional activities within the designated area.Monitor the team's performance and motivate them to reach targets.Coach, evaluate and compensate team and put the targets and KPIs for individualTerritory Supervisors.Keep track of customer information. Show less

PepsiCo
Jan 2021 - Nov 2022Unit Sales Manager - Traditional TradeSharing volume forecasts, leading the excution of business plans and acheiving unit salestargets.- Identify emerging markets and development opportunities while being fully aware of newproducts and competition status.- Provide on-job traaining and consistent feedback on team progress towards volumetargets to ensure effectively meeting targets on time.- Guide sales team to building effective business relationship with strategic outletsthrough market visits and coaching.- Managing promotional plans and applying picture of success in outlets. Show less

Sary
Nov 2022 - Aug 2024Area Sales Manager ( Cairo & Qalyoubia)- Follow up on the Operations daily activities.- Create the budget for the sales plan.- Follow up on the Sales Team activities and ensure all sales plans are well executed- Conduct market visits.- Create and execute effective development plans for the Sales Team.- Identify sales gaps and address them proactively.- Analyze areas sales performance and address any performance challenges.- Problem solving within department and with the commercial team.

Trans Business For Trading & Distribution
Aug 2024 - nowArea Sales Manager - Traditional TradeSupport the Routing Team on the routes periodically and match actual locations with their coordinates.Direct, solve supervisors problems and any customer issues related to the area under their supervision.Approve updates of customers' lists and removal of non-active customers from the routes.Review monthly KPIs' report and ensure all team's KPIs are met.Perform periodic field visits with the purpose of evaluating and reporting the sales team's performance and the market situation.Monitor and report the status of competitive products in the market continuously.Follow up on commercial marketing equipment (displays at customers) and periodically report their status.Develop the skills of sales team to improve their performance.Ensure the company policies are implemented and complied by the sales team.Analyze sales activities and determine growth & cost cut opportunities.Achieve sales' targets per Brand and per SKU. Show less
Licenses & Certifications

Learning and Managing Capabilities -LMC
Danone EgyptNov 2016
NCE
NestléMar 2015
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