Zhamilya Yeshen

Experience

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  Core app, UIB (university), AUPET (university), MIras Int. school, Qazaq bro prod.

  Oct 2017 - Sept 2021

  Digital Marketing Specialist

  CORE is a pioneering technological startup operating online education in Russia. UIB stands as the premier business university in Kazakhstan. AUPET is a prestigious higher education institution in Kazakhstan. Miras International School is offering a comprehensive curriculum encompassing both the Int. Baccalaureate and Kazakh curricula. Qazaq Bro is an esteemed production company.Key accomplishments:- Developed social media accounts from scratch for Instagram, Youtube, and Facebook, increasing brand visibility and engagement.- Made strategy for social media accounts that increased Followers (+5000), Engagement Rate (+19%), Views (+400), Reach(+1200), and User Generated Content (+70)- Conducted SEO optimization, improving the university's website performance and increasing average site visit duration from 1 minute and 50 seconds to 3 and 30 seconds.- Implemented SEO strategies to enhance online visibility and organic search rankings.- Revamped the company's website and redesigned it on CMS WordPress, resulting in a significant increase in unique daily visitors from 3 to 7 individuals.- Restructured the website's architecture, improving user experience and site navigation to drive visitor engagement and conversions.- Delivered impactful presentations in front of an audience of 1000 people, effectively conveying key messages and engaging attendees.- Orchestrated large-scale marketing events, entertaining and engaging a crowd of 4,000, resulting in heightened brand awareness and customer engagement.- Coordinated the pre-production process of over 40 commercials and 10 music videos, ensuring seamless execution and high-quality deliverables.- Authored captivating texts in three languages for social networks, contributing to a 7% increase in engagement rate (ER) and enhancing the brand's online presence.- Produced articles for an internal magazine, reaching approximately 700 readers per issue and effectively communicating company news and updates. Show less

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  Astana IT University

  May 2020 - Sept 2022

  Astana IT University is a renowned institution known for its pioneering IT education and scientific advancements. With a strong commitment to producing highly skilled professionals and driving the commercialization of research within the ICT field, the university plays a pivotal role in fostering the development of Kazakhstan.- Directed Marketing and PR, boosting brand awareness, evidenced by a 25% increase in media mentions.- Launched products leading to a 30% growth in sales within the first quarter post-launch.- Managed crisis communications, reducing potential negative press impact by 50%.- Cultivated a team of 10, improving team productivity and efficiency by 40%.- Coordinated marketing strategies, aligning with company goals, resulting in a 15% year-over-year revenue increase.- Pioneered a hybrid IT Olympiad with 7,000 participants, enhancing brand engagement.- Transformed marketing strategies that boosted university admissions by 65%, from 1,700 to 2,800.- Advanced within 2.3 years, earning two promotions for exceptional marketing and leadership contributions. Show less - Led strategy development and coordination of the SMM team, resulting in remarkable achievements, including a phenomenal increase in TikTok views from 0 to 1 million, substantial growth of Instagram followers from 15K to 21K, and the successful establishment and management of a thriving Telegram community with 5,000 active participants.- Conducted engaging and impactful live broadcasts and webinars, catering to audiences throughout Kazakhstan, fostering brand awareness and knowledge sharing. Acquired a database of 12,000 individuals from online webinars, enabling targeted outreach and engagement initiatives.- Proficiently created and laid out pages on various platforms, including CMS WordPress and Tilda, ensuring visually appealing and user-friendly designs.- Leveraged media relations expertise to produce compelling press and post releases, attracting media attention and garnering 57 mentions within a span of 9 months. Facilitated media coverage by inviting journalists and media representatives to events.- Authored articles for state newspapers and magazines, contributing valuable insights and promoting the organization's initiatives.- Implemented effective marketing strategies, resulting in a substantial increase in the number of university admissions, growing from 1100 to 1700, demonstrating the impact of marketing efforts on achieving organizational objectives. Show less - Successfully developed and managed social media accounts from inception for platforms including Instagram, YouTube, Facebook, Telegram, and TikTok, resulting in heightened brand visibility and increased engagement.- Formulated and executed a comprehensive social media strategy that led to significant growth across key metrics, including a surge in followers from 3000 to 15,000, a remarkable 73% increase in engagement rate, a substantial boost of 2000 in views, an expanded reach of 7000, and an impressive increase of 1000 in user-generated content.- Conducted engaging and impactful live broadcasts, reaching and engaging an audience of 5,000 people, resulting in increased brand awareness and audience interaction.- Produced persuasive sales and SEO texts, effectively driving conversions and enhancing search engine visibility.- Utilized CMS platforms such as WordPress and Tilda for the seamless layout and design of websites, ensuring optimal user experience and visual appeal.- Implemented strategic initiatives that led to a notable increase in the number of applicants, growing from 600 to 1100 individuals, highlighting the effectiveness of marketing efforts and branding initiatives.- Processed and provided consultations for over 100 applications per day, ensuring prompt and accurate responses to inquiries, delivering excellent customer service, and facilitating a smooth application process. Show less

  • Marketing and Public Relations Department Director

    Jan 2022 - Sept 2022

  • Media And Communications Manager

    Sept 2021 - Feb 2022

  • SMM-specialist

    May 2020 - Sept 2021
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  DAR

  Sept 2022 - May 2023

  Product marketing team lead

  DAR is a group of companies that creates digital products to improve the quality of people's lives.- Conducted market analysis, identifying trends and opportunities, and enhancing strategic decision-making.- Led product launches in Kazakhstan and Indonesia, driving market entry and customer adoption.- Managed digital and social media marketing campaigns, increasing audience engagement and brand visibility.- Founded master classes and engaged in industry forums, boosting brand recognition and customer loyalty.- Collaborated with influencers, extending the brand reach and leveraging social influence for product promotion. Show less

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  Tesla Education

  May 2023 - now

  Product Marketing Manager

  Tesla Education is a leading educational center for kids and teens with 10 branches in 2 major cities in Kazakhstan: Almaty and Astana.- Mentored a team to innovate products and market research, increasing brand visibility. - Developed events with over 40,000 online and 500 offline attendees, enhancing customer engagement.- Stimulated online and offline lead generation strategies, achieving a sevenfold increase in leads year-over-year through effective webinars and contests.- Directed merchandise creation and strategic PR collaborations with institutions and government, boosting brand loyalty and awareness.- Led remote teams in launching products in new markets, resulting in a tenfold productivity increase compared to prior KPIs. Show less