
Edward Berwick
Marketing Analyst

Connect with Edward Berwick to Send Message
Connect
Connect with Edward Berwick to Send Message
ConnectTimeline
About me
Senior Product Manager - PS VCF
Education

Queen's University Belfast
1996 - 1997MSc. EngineeringActivities and Societies: Dynamics forces being subjected to a Caisson [FR 'a box' e.g. used in submerged tube tunnel design] being dragged through a wave machine.

Trinity College, Dublin
1992 - 1997Bachelor of Engineering (B.Eng.) Engineering & Mathematics
Technische Universität Darmstadt
1994 - 1995Erasmus EngineeringActivities and Societies: ERASMUS Exchange study
Experience

Bord Gais Energy
Dec 1997 - Apr 1999Marketing AnalystConducted Cost vs. Benefit, Feasibility and Cost Benefit studies for the location of new Gas Infrastructure in New Towns and Estates in Ireland.

Sepro
Apr 1999 - May 2000Configuration Management EngineerResponsible for entire Application Build process [MS Dev Studio 97(C++ 5.0)].

OzEmail
May 2000 - Dec 2000Business AnalystOptimised Billing processes and hence Billing Engine performance. Insights to CRM and Billing Data Warehouse provided using Oracle Discoverer.

AAPT
Mar 2001 - Jun 2007Performance and Reporting ManagerSYSTEM & DATA MIGRATION: Project managed all migration activities (Data/Process) from legacy systems of Data & Voice Services to the AAPT Strategic OSS System. Managed tracked between 5 and 10 personnel ensuring all data migration activities were aligned with the OSS Program.KPI & BUSINESS METRICS DEFINITION: Definition of Business Unit Model, Standards and Metrics for the AAPT Service Delivery (SD) division – focused primarily on Service Provisioning and Assurance departments Proposed, specified & built Performance/Jeopardy/Key Performance Indicators and Status reporting instruments – for groups’ COO. NATIONAL TRAINING ROLLOUT: Developed and conducted Interstate Training modules. Show less

Singtel Optus
Jan 2007 - Jan 2008Development Lifecycle End to End Business AnalystScoped, developed, deployed and later supported a new ‘Bill on Behalf’ tool which enabled Optus to rate and charge their own customer base on behalf of content and service providers and then reconcile with 3rd party content providers and partners. Scoped, specified & documented entire Sales, Ops and support model for new Thuraya Products (Sat Only & Dual mode handsets) with Optus internal/external business units and Thuraya themselves.

Anam Mobile
Nov 2008 - Apr 2009Business Intelligence ConsultantMESSAGING REPORTING AND DASHBOARD: Scoped, developed and deployed a bolt-on Business Objects XI 3.1 application on a MySQL database upon a Linux platform. Reports an dashboard delivered exception handling, fraud detection and traffic volume reporting capabilities. (Contract Role)

Clavis Technologies
Oct 2009 - Jul 2010Implementation ConsultantDATA VALIDATION SERVICES: Created a standardised library of algorithms for validating Retailers Product specific data to ensure the Retailer was GS1 compliant. These generic rules were then propagated to encompass all GS1 data attributes (e.g. Weights and Dimensions, GTIN, & GLN)ENTERPRISE SYSTEMS INTEGRATION: Successfully created an automatic interface between Clavis Data Steward and SAP and Salesforce CRM.AD-HOC REQUESTS: Developed showcases for Clavis Software, demonstrating how client specific business requirements could be met. Show less

IT consultant Self Employed
Nov 2010 - Jun 2011Salesforce Consultant• Created presales demonstrations and pitches to prospective Clients on how Salesforce could benefit their organisation. Developed Proof of Concept test cases, using the Clients own data - simulating how their existing and future processes were to be modelled within Salesforce.• Managed the data cleansing and migration of all business data [Accounts, Contacts and Opportunity data] to Salesforce.• Introduced stringent data management practices to ensure trusted data quality in the future process.• Developed bespoke tools and forms and afforded the Sales Teams to increase their own efficiency. Individual efficiency could now be tracked in detail for the first time. • Negotiated with Salesforce.com on behalf of Clients to secure best pricing model. • Configured Salesforce Roles, Users & Groups, delivering the social enterprise productivity benefits to the Client [Chatter] • Implemented one touch Skype, internal calls & Call Centre Adapter directly within Salesforce.• Delivered Salesforce workflow for the Lead to Opportunity to Order process. • Extended the Customers Salesforce implementation to include a Customer Self Service Portal as well as an area for the Clients Partners. • Developed reports and custom Dashboards thereby providing Management with full visibility of the Sales pipeline.Clients included; Bord Gáis [Irish Gas Utility], System Dynamics [Software Integration Partners] and Camida [Chemical Ingredients Suppliers] Show less

Deloitte
Jan 2011 - Jan 2012ContractorLearning Management System Business Analyst for Houghton Mifflin Harcourt

Houghton Mifflin Harcourt
Dec 2011 - Jan 2013Business AnalystUML User Case and Requirements definition of tactical changes to Harcourt eProdcuts/HMH Online Registration platforms.We are looking for a software developer lead who could lead a set of experienced software engineers and senior software engineers to build a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress. Requirements & Skills:We are looking for a software developer lead who could lead a set of experienced software engineers and senior software engineers to build a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress. Requirements & Skills:Part of a team building a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress.Lead Business Analyst developing HMH's strategic Learning Management System. Complete Software development life cycles each quarter. Lisasing with Product Mgmt (US) and Development and QA teams (India) on delivering Standards, Assignments and Teacher productivity functions as modules within the LMS.Defect handling to optimise the performance of code in the .NET environment as part of UAT. Show less

Trend Micro
May 2013 - May 2014Senior Salesforce Specialist
VMware
Jan 2014 - Feb 2024Product Manager
Jun 2014 - Feb 2024Process BA
Jan 2014 - Jan 2015Process BA
Jan 2014 - Jan 2015

Broadcom Software
Nov 2023 - nowSnr Product Manager - VCF PSOBroadcom Division - (VCF) VMware Cloud Foundation Professional Services Portfolio, Process and Policy Organisation. Lead on PSO teams systems, process and integrations.
Licenses & Certifications
- View certificate

VMware SaaS Essentials
VMwareSept 2021
Languages
- enEnglish
- geGerman
- spSpanish
- frFrench
- irIrish
Recommendations

Gabriel lim, ra, leed ap
Senior Architect / Section Manager at City & County of San Francisco - Department of Public WorksSan Francisco, California, United States
Rubén jaquez, cams, cfcs
Coordinator - Securities Market Crimes DepartmentDominican Republic
Chris carlton
Branch Manager- WillScot SeattleBothell, Washington, United States
B reddi sai swaroop
Data Engineering Specialist at AccentureBengaluru, Karnataka, India
Rosalina abias
Primeiro assistente do director na agência de viagens e turismo DinéliaAngola
Pierre lafite
Manager at BNP ParibasCzechia
Dr.thiyaneswaran balashanmugam
Professor at ECE, Sona College of TechnologySalem, Tamil Nadu, India
Nuşin koçmar uzun
Ticimax şirketinde Marketing Communications ManagerIstanbul, Türkiye
Ashok rajan rajendran
Associate Consultant at Tata Consultancy ServicesCanada
Taylor irwin
Sr Staff Data Engineer at Lockheed MartinGrand Rapids, Michigan, United States
Bruna brunet
Advogada Sênior (Legal & Corporate Affairs - CTO, BSO & Strategy Contracts & Consult)Rio de Janeiro, Rio de Janeiro, Brazil
Ana maftei
Assistant ManagerBucharest, Bucharest, Romania
Geoffrey quinn
Train Driver at V/LineHighton, Victoria, Australia
Ahmad alghzawi
QA/QC EngineerJordan
Maria bati
Cash Flow & Liquidity Manager - HELLENiQ ENERGYGreece
Divyanshu verma
Software Engineer at EPAM SystemsBengaluru, Karnataka, India
Dinesh yadav
Assistant Food & Beverage Manager at Ira by OrchidDelhi, India
Nikhil chowdhary
Supply Planning Manager @ Asian PaintsMumbai, Maharashtra, India
Dr shawki fattal
Managing Partner at Africano Healthcare LtdGhana
Solly joseph
Manager - Admin and HR at Z-Crossing Solutions Pvt Ltd.Ernakulam, Kerala, India
...