Edward Berwick

Edward Berwick

Marketing Analyst

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location of Edward BerwickCork, County Cork, Ireland

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  • Timeline

  • About me

    Senior Product Manager - PS VCF

  • Education

    • Queen's University Belfast

      1996 - 1997
      MSc. Engineering

      Activities and Societies: Dynamics forces being subjected to a Caisson [FR 'a box' e.g. used in submerged tube tunnel design] being dragged through a wave machine.

    • Trinity College, Dublin

      1992 - 1997
      Bachelor of Engineering (B.Eng.) Engineering & Mathematics
    • Technische Universität Darmstadt

      1994 - 1995
      Erasmus Engineering

      Activities and Societies: ERASMUS Exchange study

  • Experience

    • Bord Gais Energy

      Dec 1997 - Apr 1999
      Marketing Analyst

      Conducted Cost vs. Benefit, Feasibility and Cost Benefit studies for the location of new Gas Infrastructure in New Towns and Estates in Ireland.

    • Sepro

      Apr 1999 - May 2000
      Configuration Management Engineer

      Responsible for entire Application Build process [MS Dev Studio 97(C++ 5.0)].

    • OzEmail

      May 2000 - Dec 2000
      Business Analyst

      Optimised Billing processes and hence Billing Engine performance. Insights to CRM and Billing Data Warehouse provided using Oracle Discoverer.

    • AAPT

      Mar 2001 - Jun 2007
      Performance and Reporting Manager

      SYSTEM & DATA MIGRATION: Project managed all migration activities (Data/Process) from legacy systems of Data & Voice Services to the AAPT Strategic OSS System. Managed tracked between 5 and 10 personnel ensuring all data migration activities were aligned with the OSS Program.KPI & BUSINESS METRICS DEFINITION: Definition of Business Unit Model, Standards and Metrics for the AAPT Service Delivery (SD) division – focused primarily on Service Provisioning and Assurance departments Proposed, specified & built Performance/Jeopardy/Key Performance Indicators and Status reporting instruments – for groups’ COO. NATIONAL TRAINING ROLLOUT: Developed and conducted Interstate Training modules. Show less

    • Singtel Optus

      Jan 2007 - Jan 2008
      Development Lifecycle End to End Business Analyst

      Scoped, developed, deployed and later supported a new ‘Bill on Behalf’ tool which enabled Optus to rate and charge their own customer base on behalf of content and service providers and then reconcile with 3rd party content providers and partners. Scoped, specified & documented entire Sales, Ops and support model for new Thuraya Products (Sat Only & Dual mode handsets) with Optus internal/external business units and Thuraya themselves.

    • Anam Mobile

      Nov 2008 - Apr 2009
      Business Intelligence Consultant

      MESSAGING REPORTING AND DASHBOARD: Scoped, developed and deployed a bolt-on Business Objects XI 3.1 application on a MySQL database upon a Linux platform. Reports an dashboard delivered exception handling, fraud detection and traffic volume reporting capabilities. (Contract Role)

    • Clavis Technologies

      Oct 2009 - Jul 2010
      Implementation Consultant

      DATA VALIDATION SERVICES: Created a standardised library of algorithms for validating Retailers Product specific data to ensure the Retailer was GS1 compliant. These generic rules were then propagated to encompass all GS1 data attributes (e.g. Weights and Dimensions, GTIN, & GLN)ENTERPRISE SYSTEMS INTEGRATION: Successfully created an automatic interface between Clavis Data Steward and SAP and Salesforce CRM.AD-HOC REQUESTS: Developed showcases for Clavis Software, demonstrating how client specific business requirements could be met. Show less

    • IT consultant Self Employed

      Nov 2010 - Jun 2011
      Salesforce Consultant

      • Created presales demonstrations and pitches to prospective Clients on how Salesforce could benefit their organisation. Developed Proof of Concept test cases, using the Clients own data - simulating how their existing and future processes were to be modelled within Salesforce.• Managed the data cleansing and migration of all business data [Accounts, Contacts and Opportunity data] to Salesforce.• Introduced stringent data management practices to ensure trusted data quality in the future process.• Developed bespoke tools and forms and afforded the Sales Teams to increase their own efficiency. Individual efficiency could now be tracked in detail for the first time. • Negotiated with Salesforce.com on behalf of Clients to secure best pricing model. • Configured Salesforce Roles, Users & Groups, delivering the social enterprise productivity benefits to the Client [Chatter] • Implemented one touch Skype, internal calls & Call Centre Adapter directly within Salesforce.• Delivered Salesforce workflow for the Lead to Opportunity to Order process. • Extended the Customers Salesforce implementation to include a Customer Self Service Portal as well as an area for the Clients Partners. • Developed reports and custom Dashboards thereby providing Management with full visibility of the Sales pipeline.Clients included; Bord Gáis [Irish Gas Utility], System Dynamics [Software Integration Partners] and Camida [Chemical Ingredients Suppliers] Show less

    • Deloitte

      Jan 2011 - Jan 2012
      Contractor

      Learning Management System Business Analyst for Houghton Mifflin Harcourt

    • Houghton Mifflin Harcourt

      Dec 2011 - Jan 2013
      Business Analyst

      UML User Case and Requirements definition of tactical changes to Harcourt eProdcuts/HMH Online Registration platforms.We are looking for a software developer lead who could lead a set of experienced software engineers and senior software engineers to build a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress. Requirements & Skills:We are looking for a software developer lead who could lead a set of experienced software engineers and senior software engineers to build a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress. Requirements & Skills:Part of a team building a solution that transforms traditional classroom grading into a 21st century three dimensional view of student progress.Lead Business Analyst developing HMH's strategic Learning Management System. Complete Software development life cycles each quarter. Lisasing with Product Mgmt (US) and Development and QA teams (India) on delivering Standards, Assignments and Teacher productivity functions as modules within the LMS.Defect handling to optimise the performance of code in the .NET environment as part of UAT. Show less

    • Trend Micro

      May 2013 - May 2014
      Senior Salesforce Specialist
    • VMware

      Jan 2014 - Feb 2024
      • Product Manager

        Jun 2014 - Feb 2024
      • Process BA

        Jan 2014 - Jan 2015
      • Process BA

        Jan 2014 - Jan 2015
    • Broadcom Software

      Nov 2023 - now
      Snr Product Manager - VCF PSO

      Broadcom Division - (VCF) VMware Cloud Foundation Professional Services Portfolio, Process and Policy Organisation. Lead on PSO teams systems, process and integrations.

  • Licenses & Certifications