Dalton E. States

Experience

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  Microaire Surgical Instruments

  Jun 2012 - Jun 2013

  Marketing and Communications Intern

  • Created website pages, marketing flyers and postcards to market various medical device products.• Performed research and testing of various sales analytic tools for the purpose of aligning purchased procedural data with current customer information. Utilized mapping software to develop map of Domestic and International territories for product lines for business intelligence visualization.• Completed HubSpot certification. Utilized this inbound marketing technology to conduct lead follow up, automatic emailing, landing pages and calls to action to increase traffic and sales. Show less

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  Microaire Surgical Instruments

  Jun 2014 - Jan 2016

  • Collaborated with internal team and outside sales representatives to provide continued enhancements to in-house website. Enhancements resulted in 81.8% in New Users and 5,527.18% increase in visitors from October 2014 to May 2015.• Translated text into 15 languages to date. • Rebuilt company patient website, MyCarpalTunnel.org, bringing development in house to provide annual savings of $ $3,000.• Enhanced website by adding geo-coding of surgeon locator, previously only a listing.• Managed surgeon database.• Set up HubSpot and Salesforce.com integration to maximize the connectivity of these sales and marketing automation tools.

  • Associate Web Developer

    Oct 2014 - Jan 2016

  • Marketing and Communications Coordinator

    Jun 2014 - Sept 2014
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  Management Services Corporation

  Jul 2015 - Nov 2015

  Junior Digital Marketer

  Subcontracted position with projects assigned with a deadline and budget. It's my job to complete them with accuracy, professionalism and ON TIME! I am working for the newest and fastest growing arm of Management Services, the Internet Marketing Department, helping to grow and expand service capacity. Better known as IMK, we are responsible for the day-to-day management of all digital marketing initiatives employed by the over 5000 unit MSC portfolio, in addition to servicing projects for four other Caton Companies. The backbone of our department is a commitment to data – collection, analysis, and distribution – and professional level design that permeates all aspects of our communities. Utlizing the following:•Google Analytics•Google AdWords•Facebook Advertising•Social Media Savvy•Microsoft Office•Adobe Creative Suite•SEO•SEM•Internet Terminology Show less

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  K2M

  May 2016 - Aug 2016

  Web Design Summer Intern

  • Charged with optimizing and redesigning Human Resources (HR) department K2M Career pages, including working within both the company’s Applicant Tracking System and the corporate website.• Analyze and identify areas for improvement within current site including optimization of visual appeal and functionality.• Perform market research to gain ideas for possible changes to existing site and present to the HR team• Apply changes to website using knowledge of HTML and content management to create content and gain experience in editing guidelines and style application Show less

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  Intrepid Phoenix Capital Advisors, LLC

  Sept 2016 - Dec 2017

  Information Technology and Marketing Consultant

  • Maintained and updated OBT Cigar (formerly Oakbrook Tobacco) website. • Enhanced website by adding dynamic content, utilized HTML, CSS & JavaScript, added hover/loading animations, updated layout of page, created new logo, performed SEO, created new products and took product pictures.• Added a waitlist feature for out of stock products. • Created and incorporated social media pages to website with ways to share pages to social media.• Updated design and added content to IPCA website.• Developed marketing campaigns using email blasts, web promotions and social media. Generated reports based on web and social media traffic as well as general sales reports. Show less

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  KME.digital

  Nov 2017 - Apr 2021

  • Created software to generate SEO pages for WordPress sites.• Introduced and led integrations for HubSpot as a new company revenue source, developing templates for landing pages, blogs and emails.• Built 20+ websites for clients in several industries, as well as maintaining existing customer websites.• Introduced Google Data Studio to streamline Google Analytics reporting.• Introduced Crazy Egg to evaluate user experience and provide design recommendations.• Implemented APIs to facilitate faster employee onboarding by automating account creation and permissions.• Managed multiple client relationships, provided website analytics, SEO & website recommendations. Show less

  • Director of IT & Marketing Automation

    Jul 2019 - Apr 2021

  • IT & Security Associate/Lead HubSpot Integrator

    Nov 2017 - Jul 2019
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  Owens & Minor

  Apr 2021 - now

  QSight Software Developer I