
Matan Marom

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About me
Helping DTC Brands establish strong foundations and scale to 7 Figures utilizing Proven Creative and Paid Media Strategies with Supercharged CRO
Education

CXL
2023 - 2024Conversion Optimization Expert E-Commerce/Electronic Commerce
Tel Aviv University
2011 - 2014Bachelor's degree Economics
Experience

Israeli Air Force
Oct 2014 - Sept 2020Generated over $150M of yearly income through effective planning and coordination.Coordinated joint-exercises budget planning with the US Military, Cyprus, and Greek Air Forces.Coordinated and priced supply of Air Force services to the Defense Industry in Israel and abroad. Assisted in planning and managing $1.5B of Israel's Air Force Maintenance Budgets.Built a yearly budget work plan of $500M and obtained approval from senior command officers.Prepared monthly and yearly balance sheets and followed the progress of the work plan to prevent deficits.
Sales and Marketing Officer (Captain), Israel Air Force
Dec 2017 - Sept 2020Financial and Budget Officer (Lieutenant)
Oct 2014 - Dec 2017

Ancient Treasures
Aug 2018 - Dec 2022CEO and FounderFounded, grew and operated a 7 figure E-commerce business, managing a team of 7.Successfully marketed products using Google Analytics, Facebook Ads, Google AdWords, and Shopify.Managed hiring, training, budgeting, and supplier coordination for inventory and logistical planning.

No Shave Life
Jul 2021 - Dec 2022Chief Marketing OfficerSuccessfully grew the business from 5 to 6 figures through a large variety of marketing methodologies, including Facebook Ads, Google Ads, Influencer Marketing and Retail Wholesale.Lead a team of 5 to excel at Customer Support, Fulfillment and Business Development.Negotiated with Suppliers and expanded the brand's inventory while decreasing cost of goods

Blackscale.Media
Feb 2023 - Nov 2023Chief Marketing OfficerConducted Media Buying using Affiliate Networks.Recruited and trained Business Development employees.Coordinated with Creative team to generate brand awareness and customer acquisition campaigns using Cold Email outreach, Cold DM, Paid ads and cooperation with Forums and other media channels.Coordinated with CEO and founder giving clarity on the business key metrics, setting KPIs and building a short-medium term strategy to grow revenue from 5 to 6 figures.

Brand Lux Media
Sept 2023 - nowManaging, optimizing and scaling 10 Ecommerce Brands' marketing efforts using Facebook Ads for a total of up to $1M a month in ad spendLeading the entire creative and copywriting team and guiding them on creating ads that convertSetting and staying on track for target KPIsConsulting clients on CRO and Email Marketing Efforts Helping E-commerce DTC brands scale to $50K per month and beyond
Head of Performance
Dec 2023 - nowEcommerce Coach
Sept 2023 - now

Tougher Than Tom
Nov 2023 - Jan 2024Marketing Director
Licenses & Certifications
- View certificate

A/B Testing Mastery
CXLJan 2024 - View certificate

Advanced experimentation analysis
CXLJan 2024 - View certificate

A/B Testing Foundations
CXLJan 2024 - View certificate

Voice of Customer Data
CXLJan 2024 - View certificate

Heuristic analysis frameworks for CRO
CXLJan 2024 - View certificate

Applied Neuromarketing
CXLJan 2024 - View certificate

Testing Strategies
CXLJan 2024 - View certificate

Digital Psychology & Behavioral Design Training
CXLJan 2024 - View certificate

Statistics for A/B testing
CXLJan 2024 - View certificate

Google Analytics audit
CXLJan 2024
Languages
- enEnglish
- heHebrew
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