Nicki Gibson

Experience

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  Bernard Matthews

  Oct 1999 - Aug 2005

  Brand Manager

  Compiled marketing plans, product presentations and reports on market trend and customer analysis. Strategic analysis - identifying market segmentation and gaps in the market for step change and extension. Successful rationalisation and re-launch of key portfolios; managing projects from concept to launch. Blue Chip exposure and presentations to the board. Category management experience.

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  Great Yarmouth Borough Council

  Aug 2005 - Nov 2007

  Marketing and Promotions Manager

  Managing a team, I implemented the marketing mix to support the strategic development of the Borough as a Tourism Destination. This included: developing a brand identity for the resort, presenting the marketing campaign to an audience of 200+, of key private and public sector stakeholders and press, managing IT systems and facilitating events.

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  Intrepid Travel

  Nov 2007 - Nov 2010

  Project management and support for a portfolio of regional grassroots community projects within The Intrepid Foundation (TIF) to improve child welfare, health care, education and human and animal rights. Facilitated and maximised donation support to successfully increase donations by 23% year on year. Represented Intrepid world-wide at industry meetings, focus groups and key events; with exposure to international NGOs. Running trips and managing group dynamics, on varying trip durations, different styles of travel; with group sizes of 2-12 and people of different races, ages, gender, religions, ethnicities and backgrounds.

  • Projects Coordinator - S.E Asia

    Nov 2009 - Nov 2010

  • Group Leader (Expedition) - S.E Asia

    Nov 2007 - Nov 2010
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  Community Based Tourism Institute, Thailand (CBT-I)

  Nov 2010 - Dec 2010

  Marketing and Tourism Consultant (Volunteer)
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  Nelson's Journey

  Mar 2011 - Mar 2012

  Fundraising and Marketing Officer (Maternity cover)

  Developed a new multiple channel offline and online marketing strategy with emphasis on strengthening the charity’s profile, clearly signposting service delivery information, and attention to donor recruitment and retention. This included a rebrand of the charity's identity and re-launch of the website. Implemented funding strategies, to generate and maximise new and existing income from grant giving trusts, corporate partners and the local community; and successfully increased income by 12% on the previous year. Show less

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  NSPCC

  Apr 2012 - Nov 2015

  Accountable for delivering funds to agreed targets of up to £245k, through volunteer generated activity, community events, corporates, participation events, ‘In memory’, general donations and trusts. Supporting national initiatives and the area volunteer fundraising structure through branch and district committees, and business groups. Success included recruiting new volunteer groups, corporate support and exceeding the budgeted annual income by 24%. Working with and stewarding individuals across the North London and East of England region to secure high-level volunteer leadership and engage financial support for services with gifts over £5000. As well as securing grant funding through local trusts and foundations.

  • Community Fundraising Manager

    Aug 2013 - Nov 2015

  • Philanthropy Development Manager , North London and East of England

    Apr 2012 - Aug 2013
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  Age UK Norfolk

  Nov 2015 - Feb 2018

  Marketing & Funding Manager

  Managing a team, I devised and implemented marketing and communications strategies using online and offline mediums, publicity and events, to increase income for the charity's commercial services, retail portfolio and business space. As part of the overall strategy I developed a more ‘local’ partner brand identity to improve the charity’s profile, including forming key messages and voice. I revolutionised all print materials - by streamlining, repackaging and writing new content. I worked with external agencies and successfully increased our online presence and digital activity, through SEO, adwords and social media advertising, which generated 18% more sales calls in the first year. Show less

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  The Elms Business Space

  Jun 2017 - Feb 2018

  Marketing Manager

  Formly Age UK Norfolk's training centre, I led a major rebrand from inception to launch and was instrumental in the relaunch of this under-utilised income resource. The newly branded elms business space offers modern business facilities in a professional environment. Using B2B marketing techniques such as events, networking and digital promotion, income generation was boosted considerably in the short space of a few months.

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  Macmillan Cancer Support

  Feb 2018 - Feb 2024

  Driving strategic corporate partnerships to deliver maximum impact for people living with cancer, delivering mutual benefits for both parties. I built a portfolio of successful sustainable corporate partnerships, by driving employee engagement, surpassing fundraising targets and establishing strong relationship - so that they could reach their full potential.

  • Senior Corporate Partnerships Manager

    Oct 2022 - Feb 2024

  • Corporate Partnerships Manager

    Feb 2018 - Oct 2022
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  ILM

  Apr 2023 - now

  Coach and Mentor

  ILM Level 5 fully qualified professional coach - coaching internal clients at Macmillan, to further meet personal and organisational objectives

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  Dogs Trust

  Feb 2024 - now

  Senior Partnerships Manager