Esmit Kaushal

Experience

• 

  Indian Oil Corp Limited

  Jun 2017 - Jul 2017

  Summer Internship

  Underwent industrial training to understand the several steps involved in a refinery

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  ESSA INFRABUILD PRIVATE LIMITED

  Dec 2018 - Mar 2020

  Project Specialist

  Worked in my Family owned Business while preparing for CDS.Learnt a lot about what it takes to run a business.My daily jobs included:- Made sure that the project is completed smoothly and on time by daily operational tracking using excel- Managed running capital for ongoing projects by maintaining the financial database- Cracked sales deal to start new partner initiates- Strategized to expand in 2 more cities in North India by doing market research and competitive analysis- Saved cost by 10% by effectively designing the procurement channel Show less

• 

  Dew Projects and Chemicals (P) Ltd

  Jul 2021 - Feb 2022

  Senior Project Executive

  - Ran Email Marketing campaigns to acquire new clients using GetResponse which led to 2 closures with an increase in open rate by 10%- Increased the traffic on the website by 1.2x by running traffic and engagement ads on Meta and Google- Analysing the scope of daily raw material consumption by inspecting the final product, improving resource utilisation by 10%- Oversaw 10 employees on 2 project locations and delivered the operational project with diligency

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  Mobavenue Media

  Apr 2022 - Nov 2023

  - Achieved 120% of revenue targets in Q4 by analysing Appsflyer and P360 data using excel, and achieved a revenue growth of 70% QoQ in FY 2022-23- Won the “Target Achiever” award at the Annual R&R- Tracked and grew long tail accounts, transferring 20% of Cat C accounts to Cat B accounts, resulting in a 250% increase in revenue- Formulated a hypothesis using advanced excel to match Looker Studio and Appsflyer data with 95% correlation- Increased the number of bookings for a travel app by 200% and reduced the cost by 30% simultaneously within a month by successfully A/B testing different hypothesis on excel for a programmatic retargeting campaign- Created SOP for Account Management team’s workflow and processes, reducing time spent on tasks by 20% for each individual- Supervised and trained 3 colleagues after devising SOPs for training of new joinees, expediting the overall training period by 33% Show less - Handled clients of different verticals, such as Fintech, E-commerce, Ed-tech, RMG, travel, OTT etc- Cross sold 9 RT, 7 Influencer and 3 Branding campaigns to my clients- Handled 40-50 user acquisition and retargeting campaigns, generating a monthly revenue of INR 3 crore across multiple channels- Created sheets for data tracking and optimization, increasing efficiency by 30% through automation- Increased subscription for OTT and Ecommerce apps by 150%, making additional revenue through cross-selling various channels- Analysed fraud using Mfilterit, reducing fraud rate to less than 15% and improving user quality by 40% for a RMG app- Implemented margin increment measures for a Edtech app using data analysis on Branch, resulting in a 400% increase in revenue- Conducted cost analysis to increase revenue and margins, resulting in a 20% increase in orders and a 16.66% increase in revenue margin- Increased the share of wallet for clients, resulting in a 600% overall yearly revenue increase in FY 2022-23 Show less

  • Senior Account Management Executive

    Jul 2023 - Nov 2023

  • Account Management Executive

    Apr 2022 - Jun 2023
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  Great Learning

  Nov 2023 - now

  Assistant Manager Digital Marketing

  - Owning the P/L of Data Programs in the US market and reducing the CAC by 5% using funnel optimization and media planning across Google, Meta & affiliates- Improving the Quality score by 10% in a quarter through campaign restructuring and landing page optimizations on Google Search ads- Testing multiple audiences and creative angles on Meta to scale display channels, increasing its share of revenue by 50% in a quarter- Performing cohort analysis to segment audiences and running separate email marketing campaigns, improving the conversion rate by 2%- Scaling and managing the affiliate partnerships to increase the revenue generation by 25% through this channel Show less