Tiff B.

Tiff B.

Principal Investigator (Lead Researcher)

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location of Tiff B.Washington, District of Columbia, United States

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  • Timeline

  • About me

    User Research | Customer Insights | Experience Design

  • Education

    • Southern Adventist University

      -
      Bachelor of Arts (B.A.) History & International Studies, Communications
    • University of Maryland Baltimore County

      -
      Master of Science (M.S.) Geography & Environmental Systems

      Research Areas: Human Geography, Food Studies, Urban Studies, Social Justice

  • Experience

    • University of Maryland Baltimore County

      Aug 2012 - Aug 2014
      Principal Investigator (Lead Researcher)

      Illuminated the dynamic interplay of foodways, urban change, and socioeconomics by designing, executing, and reporting on a grant-funded historical and ethnographic study of the redeveloping Union Market area in Washington, DC, presenting findings at academic conferences, for tour groups, and by invitation to guests of the Smithsonian Institution.

    • PEREGRINE ESPRESSO

      Sept 2014 - Aug 2018
      Quality Manager

      Advanced product and service quality across 3 locations by optimizing workflow and inventory processes, leading employee training, managing vendor relationships, developing recipes for award-winning beverages, and creating digital content.

    • Freelance

      Jul 2018 - Apr 2021
      Research & Strategy Consultant

      Helped small businesses, community nonprofits, and public institutions achieve their goals by working with clients and stakeholders to provide integrated research, strategy, and human-centered design services for diverse audiences.

    • Eastern Market Main Street

      Sept 2018 - Dec 2019

      Promoted neighborhood vitality by developing and supporting design initiatives for public spaces and reviewing grant applications from small and local businesses for facade improvements with fellow stakeholders. Generated positive community and small business outcomes through local advocacy and economic development efforts, including strategic planning and communication, technical assistance programs, placemaking events, urban design, marketing campaigns, website redesign, content development, and 2 fiscal years of lifecycle grants management.

      • Design Committee Member

        Jan 2018 - Dec 2019
      • Program Coordinator

        Sept 2018 - Jun 2019
    • Streetsense

      Jul 2019 - Aug 2020
      Eat & Drink Strategist

      Enabled corporate and independent clients to meet their business goals by developing solutions for hotel, restaurant, and retail concepts at all stages of development, from ideation to post-launch support, with cross-functional teams, often involving business analysis, competitive intelligence, field studies, experience design, and go-to-market strategy.

    • C Space

      May 2021 - Jan 2025

      Guided 20+ health and consumer enterprises in developing products and services that solved user needs and business problems by leading mixed-methods research projects end to end with 3-5 account teams to deliver generative insights and evaluative assessments that empowered clients to make data-informed decisions and experience improvements, collaborating with cross-functional teams on strategy and innovation projects, and advising on DEIA company-wide. Advised client teams across sectors on inclusive research practices. Collaborated on enterprise standards for demographic questions. Adapted Qualtrics template to maximize accessibility. Improved LGBTQIA+ employee experiences and retention by creating a safe space for connection, professional development, and advocacy with members and leaders. Shaped a more inclusive company culture with ERG by influencing communications and policies, contributing to learning and development content, and authoring thought leadership.

      • Senior Consultant (Lead Researcher)

        Apr 2021 - Jan 2025
      • DEI ThinkTank Member & Co-Lead, Health

        Jan 2023 - Dec 2024
      • Queer Space ERG Co-Founder & Co-Lead

        May 2021 - Oct 2024
    • Out in Tech

      Apr 2025 - now
      UX Researcher
  • Licenses & Certifications