
Tiff B.
Principal Investigator (Lead Researcher)

Connect with Tiff B. to Send Message
Connect
Connect with Tiff B. to Send Message
ConnectTimeline
About me
User Research | Customer Insights | Experience Design
Education

Southern Adventist University
-Bachelor of Arts (B.A.) History & International Studies, Communications
University of Maryland Baltimore County
-Master of Science (M.S.) Geography & Environmental SystemsResearch Areas: Human Geography, Food Studies, Urban Studies, Social Justice
Experience

University of Maryland Baltimore County
Aug 2012 - Aug 2014Principal Investigator (Lead Researcher)Illuminated the dynamic interplay of foodways, urban change, and socioeconomics by designing, executing, and reporting on a grant-funded historical and ethnographic study of the redeveloping Union Market area in Washington, DC, presenting findings at academic conferences, for tour groups, and by invitation to guests of the Smithsonian Institution.

PEREGRINE ESPRESSO
Sept 2014 - Aug 2018Quality ManagerAdvanced product and service quality across 3 locations by optimizing workflow and inventory processes, leading employee training, managing vendor relationships, developing recipes for award-winning beverages, and creating digital content.

Freelance
Jul 2018 - Apr 2021Research & Strategy ConsultantHelped small businesses, community nonprofits, and public institutions achieve their goals by working with clients and stakeholders to provide integrated research, strategy, and human-centered design services for diverse audiences.

Eastern Market Main Street
Sept 2018 - Dec 2019Promoted neighborhood vitality by developing and supporting design initiatives for public spaces and reviewing grant applications from small and local businesses for facade improvements with fellow stakeholders. Generated positive community and small business outcomes through local advocacy and economic development efforts, including strategic planning and communication, technical assistance programs, placemaking events, urban design, marketing campaigns, website redesign, content development, and 2 fiscal years of lifecycle grants management.
Design Committee Member
Jan 2018 - Dec 2019Program Coordinator
Sept 2018 - Jun 2019

Streetsense
Jul 2019 - Aug 2020Eat & Drink StrategistEnabled corporate and independent clients to meet their business goals by developing solutions for hotel, restaurant, and retail concepts at all stages of development, from ideation to post-launch support, with cross-functional teams, often involving business analysis, competitive intelligence, field studies, experience design, and go-to-market strategy.

C Space
May 2021 - Jan 2025Guided 20+ health and consumer enterprises in developing products and services that solved user needs and business problems by leading mixed-methods research projects end to end with 3-5 account teams to deliver generative insights and evaluative assessments that empowered clients to make data-informed decisions and experience improvements, collaborating with cross-functional teams on strategy and innovation projects, and advising on DEIA company-wide. Advised client teams across sectors on inclusive research practices. Collaborated on enterprise standards for demographic questions. Adapted Qualtrics template to maximize accessibility. Improved LGBTQIA+ employee experiences and retention by creating a safe space for connection, professional development, and advocacy with members and leaders. Shaped a more inclusive company culture with ERG by influencing communications and policies, contributing to learning and development content, and authoring thought leadership.
Senior Consultant (Lead Researcher)
Apr 2021 - Jan 2025DEI ThinkTank Member & Co-Lead, Health
Jan 2023 - Dec 2024Queer Space ERG Co-Founder & Co-Lead
May 2021 - Oct 2024

Out in Tech
Apr 2025 - nowUX Researcher
Licenses & Certifications
- View certificate

User Experience Design Fundamentals
IBMDec 2024 - View certificate

Agile Explorer
IBMJul 2023 - View certificate

Enterprise Design Thinking Practitioner
IBMAug 2023 - View certificate

Data Fundamentals
IBMJul 2023 - View certificate

Artificial Intelligence Fundamentals
IBMMar 2025 - View certificate

Explore Emerging Tech
IBMJul 2023
Recommendations

Darren hutton
Principal at Calderwood Christian SchoolWollongong Area
Alwin simson
Design engineerHigh Wycombe, England, United Kingdom
Omran ali musa ali
Senior Electrical Engineer @ Ahmed Al Mousa | Installations, Cost Estimation, Technical SpecsAl Khobar, Eastern, Saudi Arabia
Nga phuong dang
Senior researcher at SINTEF NarvikNordland, Norway
Rajat gupta
Business Manager at IBMDelhi, India
Carmen gabriel
Chartered Wealth Manager, Assistant Director at Brewin Dolphin SecuritiesNewcastle Upon Tyne, England, United Kingdom
Barbora novotná
Logistika ve společnosti Avex Steel Products Ltd.Zlínský, Česko
Nigel roberts, cissp
Founder at NexSecureBowie, Maryland, United States
Hannah cullen
Teaching Assistant at Durham County CouncilDurham, England, United Kingdom
John sommerville
English Second Language Teacher at Education Gateway Co., Ltd.Thaïlande
Nishad kumbhojkar
Sales Manager at Omkar Supranational Pvt LtdPune, Maharashtra, India
Jim o'brien
President/Founder of SeekUp Strategies | Former Director of Sales/Recruitment at BizAnalytica/Mastek...Chicago, Illinois, United States
Brad bedillion
Director at Industrial Arts CenterLargo, Florida, United States
Riyadh alsalamah
Electrical EngineerRiyadh, Saudi Arabia
Pragati goel
Tax Consultant at Deloitte USIDelhi, India
Adesola adewole
Dynamic FullStack Developer | JavaScript | ReactJS | React Native | NodeJS | Digital MarketerLagos, Lagos State, Nigeria
Soumyashree jena
An Educator, Curriculum developer,TGT Science, Ex-Data Scientist(Wipro)West Delhi, Delhi, India
Pooja vemula
.Mumbai, Maharashtra, India
Rizwan rashid
Field Engineer | 5+ Years of Experience in the Oil & Gas sector | Project ManagementCalgary, Alberta, Canada
Narmatha ragupathy
Accounts Payables | Actively seeking full time opportunitiesCoimbatore, Tamil Nadu, India
...