Sabina Teodora Spanache

Sabina Teodora Spanache

Marketing Assistant

Followers of Sabina Teodora Spanache1000 followers
location of Sabina Teodora SpanacheBucharest, Romania

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  • Timeline

  • About me

    Internal Comms, Culture & Engagement Specialist @ PepsiCo Romania | MA Corporate Branding & Management Graduate

  • Education

    • University of Bucharest

      2017 - 2020
      Bachelor's degree Communication and Public Relations 10

      Thesis: Branding in the fizzy drinks era: a Coca-Cola and Pepsi brand analysisA few subjects that I studied during university:◦ Linguistics and Communication◦ Media Communication◦ Advertising Campaigns◦ Internal Communication and Organisation Culture◦ Public Relations: History and Context◦ History of Communication◦ Anthropology

    • Scoala Nationala de Studii Politice si Administrative (SNSPA)

      2020 - 2022
      Master's degree Management and Corporate Branding 10

      Thesis: The impact of communication errors on customers' perception of ultra-low-cost airlines after the outbreak of the COVID-19 pandemic in Romania. Case study: Wizz Air and Blue Air. Key subjects that I studied during university:◦ Strategic Marketing & Management◦ Product and Brand Management◦ Managerial Economics◦ Corporate Communication◦ Customer Behavior and CRM◦ Marketing Innovation

  • Experience

    • Carrefour România

      Nov 2018 - Dec 2018
      Marketing Assistant

      Trainee in one of the biggest retailers in Romania Marketing's Department◦ Assisting the Marketing Department leader in building an online and offline promotion plan for the grand opening of a new store in Satu Mare, Romania, December 2018◦ Writing presentations with updates and news for the weekly Marketing team meeting◦ Assisting the Marketing Department leader in daily activities

    • Marketiu

      Jul 2019 - Mar 2021

      ◦ Project Management: responsible for Marketiu's Podcast "The Marketing Innovation Show"◦ Account Management◦ Social Media & Community Management◦ Content & Email Marketing Activities◦ Graphic Design & Video Editing Activities◦ Organic Social Media Reporting◦ SEO optimization (websites, blog articles, YouTube videos) Assisting the Digital Marketing Executive in daily activities, such as:◦ Account Management◦ Social Media & Community Management◦ Content & Email Marketing Activities◦ Pre-sales activities◦ Project management: Marketiu's Podcast "The Marketing Innovation Show"◦ Graphic Design & Video Editing Activities Event coordinator for the first edition of DigiCon - The Marketing Innovation & AI Conference, an annual conference which brings Marketing & Advertising leaders the latest Martech innovations - straight from the creators currently at the forefront of industry innovation◦ Market Research, Logistic Planning◦ Assisting in Content Writing & Social Media activities

      • Digital Marketing Executive

        Aug 2020 - Mar 2021
      • Digital Marketing Assistant

        Oct 2019 - Aug 2020
      • Event Coordinator

        Jul 2019 - Oct 2019
    • European Parliament

      Mar 2021 - Jul 2021
      Schuman Trainee

      Trainee at the Directorate-General for Communication (DG COMM), European Parliament Liaison Office in Romania. My main activities included:◦ Providing the EPLO team members with written and oral assistance: preparing basic files, translating documents, drafting communication documents and reports, etc.;◦ Responsible for the internal EPLO trainees podcast - "EPiLOgueswith trainees"◦ Managing the internal communication for the EPLO trainees network◦ Helping to organise communication events and debates: sending invitation letters, drafting agendas, managing logistics, welcoming participants, drafting minutes of the meetings, etc.;◦ Assisting the EPLO team in managing the social media accounts (Facebook, Instagram, Twitter): propose communication strategy for various events or campaigns, ensuring compliance with the European Parliament communication rules and objectives;◦ Managing the social media accounts under the social media manager supervision;◦ Fostering contact between the Office and potential external partners;◦ Assisting the EPLO team in various research and analysis activities;◦ Being involved in communication and administrative activities related to the ongoing communication campaigns;◦ Contributing to any ad-hoc and on-going projects;◦ Helping in preparing press materials and in the organisation of press briefings/conferences. Show less

    • Maspex Romania

      Nov 2021 - Mar 2022
      Junior Brand Manager

      As a Junior Brand Manager for Tymbark, my main activities included:◦ Proposing strategies for the assigned brand - Tymbark Romania◦ Adapting the marketing plan (brand positioning, price, etc)◦ Market and competition analysis◦ Monitoring the development of design for new products in theled portfolio◦ Assist the Brand Manager in day to day activities◦ Monthly reports: price & sales analysis◦ Working closely with the digital & graphic design team

    • PepsiCo România

      Aug 2022 - now

      ◦ Implementing the Culture & Engagement strategies across East Balkans and Central Europe◦ Support in delivering the Internal Comms & engagement agenda through real time communications on all relevant channels, internal events◦ Supporting in customizing and adapting the C&E activities, building the Diversity & Inclusion agenda: support in organizing EB Women's Network, the local DE&I event for women, Green Team, the local sustainability promoting team◦ Supporting in organizing local events Show less My main activities include:◦ Supporting in implementing the Culture & Engagement strategies to continuously improve the employee engagement & working environment of PepsiCo across East Balkans and Central Europe◦ Supporting in customizing and adapting the C&E activities, building the Diversity & Inclusion agenda◦ Supporting in implementing all internal communication channels for East Balkans◦ Creation of weekly local news stories to be published on the internal digital channels◦ Supporting in organizing local events Show less

      • Internal Comms, Culture & Engagement Specialist

        Sept 2024 - now
      • Junior Internal Comms, Culture & Engagement Specialist

        Aug 2022 - Sept 2024
  • Licenses & Certifications

    • The Fundamentals of Digital Marketing - Google Digital Garage

      Google
      Dec 2020
      View certificate certificate
    • ECDL Start Certificate

      ECDL / ICDL Certification
      Nov 2012
    • Language Proficiency Certificate - English

      University of Bucharest
      Mar 2020
  • Volunteer Experience

    • Communication & Events Coordinator

      Issued by Şcoala de Valori on Oct 2017
      Şcoala de ValoriAssociated with Sabina Teodora Spanache
    • Brand Representative

      Issued by University of Bucharest on Nov 2017
      University of BucharestAssociated with Sabina Teodora Spanache
    • Event Assistant

      Issued by European Club - Jean Monnet on May 2016
      European Club - Jean MonnetAssociated with Sabina Teodora Spanache
    • Assistant Event Coordinator

      Issued by EDULIER on Nov 2017
      EDULIERAssociated with Sabina Teodora Spanache