
Sabina Teodora Spanache
Marketing Assistant

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About me
Internal Comms, Culture & Engagement Specialist @ PepsiCo Romania | MA Corporate Branding & Management Graduate
Education

University of Bucharest
2017 - 2020Bachelor's degree Communication and Public Relations 10Thesis: Branding in the fizzy drinks era: a Coca-Cola and Pepsi brand analysisA few subjects that I studied during university:◦ Linguistics and Communication◦ Media Communication◦ Advertising Campaigns◦ Internal Communication and Organisation Culture◦ Public Relations: History and Context◦ History of Communication◦ Anthropology
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Scoala Nationala de Studii Politice si Administrative (SNSPA)
2020 - 2022Master's degree Management and Corporate Branding 10Thesis: The impact of communication errors on customers' perception of ultra-low-cost airlines after the outbreak of the COVID-19 pandemic in Romania. Case study: Wizz Air and Blue Air. Key subjects that I studied during university:◦ Strategic Marketing & Management◦ Product and Brand Management◦ Managerial Economics◦ Corporate Communication◦ Customer Behavior and CRM◦ Marketing Innovation
Experience

Carrefour România
Nov 2018 - Dec 2018Marketing AssistantTrainee in one of the biggest retailers in Romania Marketing's Department◦ Assisting the Marketing Department leader in building an online and offline promotion plan for the grand opening of a new store in Satu Mare, Romania, December 2018◦ Writing presentations with updates and news for the weekly Marketing team meeting◦ Assisting the Marketing Department leader in daily activities

Marketiu
Jul 2019 - Mar 2021◦ Project Management: responsible for Marketiu's Podcast "The Marketing Innovation Show"◦ Account Management◦ Social Media & Community Management◦ Content & Email Marketing Activities◦ Graphic Design & Video Editing Activities◦ Organic Social Media Reporting◦ SEO optimization (websites, blog articles, YouTube videos) Assisting the Digital Marketing Executive in daily activities, such as:◦ Account Management◦ Social Media & Community Management◦ Content & Email Marketing Activities◦ Pre-sales activities◦ Project management: Marketiu's Podcast "The Marketing Innovation Show"◦ Graphic Design & Video Editing Activities Event coordinator for the first edition of DigiCon - The Marketing Innovation & AI Conference, an annual conference which brings Marketing & Advertising leaders the latest Martech innovations - straight from the creators currently at the forefront of industry innovation◦ Market Research, Logistic Planning◦ Assisting in Content Writing & Social Media activities
Digital Marketing Executive
Aug 2020 - Mar 2021Digital Marketing Assistant
Oct 2019 - Aug 2020Event Coordinator
Jul 2019 - Oct 2019

European Parliament
Mar 2021 - Jul 2021Schuman TraineeTrainee at the Directorate-General for Communication (DG COMM), European Parliament Liaison Office in Romania. My main activities included:◦ Providing the EPLO team members with written and oral assistance: preparing basic files, translating documents, drafting communication documents and reports, etc.;◦ Responsible for the internal EPLO trainees podcast - "EPiLOgueswith trainees"◦ Managing the internal communication for the EPLO trainees network◦ Helping to organise communication events and debates: sending invitation letters, drafting agendas, managing logistics, welcoming participants, drafting minutes of the meetings, etc.;◦ Assisting the EPLO team in managing the social media accounts (Facebook, Instagram, Twitter): propose communication strategy for various events or campaigns, ensuring compliance with the European Parliament communication rules and objectives;◦ Managing the social media accounts under the social media manager supervision;◦ Fostering contact between the Office and potential external partners;◦ Assisting the EPLO team in various research and analysis activities;◦ Being involved in communication and administrative activities related to the ongoing communication campaigns;◦ Contributing to any ad-hoc and on-going projects;◦ Helping in preparing press materials and in the organisation of press briefings/conferences. Show less

Maspex Romania
Nov 2021 - Mar 2022Junior Brand ManagerAs a Junior Brand Manager for Tymbark, my main activities included:◦ Proposing strategies for the assigned brand - Tymbark Romania◦ Adapting the marketing plan (brand positioning, price, etc)◦ Market and competition analysis◦ Monitoring the development of design for new products in theled portfolio◦ Assist the Brand Manager in day to day activities◦ Monthly reports: price & sales analysis◦ Working closely with the digital & graphic design team

PepsiCo România
Aug 2022 - now◦ Implementing the Culture & Engagement strategies across East Balkans and Central Europe◦ Support in delivering the Internal Comms & engagement agenda through real time communications on all relevant channels, internal events◦ Supporting in customizing and adapting the C&E activities, building the Diversity & Inclusion agenda: support in organizing EB Women's Network, the local DE&I event for women, Green Team, the local sustainability promoting team◦ Supporting in organizing local events Show less My main activities include:◦ Supporting in implementing the Culture & Engagement strategies to continuously improve the employee engagement & working environment of PepsiCo across East Balkans and Central Europe◦ Supporting in customizing and adapting the C&E activities, building the Diversity & Inclusion agenda◦ Supporting in implementing all internal communication channels for East Balkans◦ Creation of weekly local news stories to be published on the internal digital channels◦ Supporting in organizing local events Show less
Internal Comms, Culture & Engagement Specialist
Sept 2024 - nowJunior Internal Comms, Culture & Engagement Specialist
Aug 2022 - Sept 2024
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing - Google Digital Garage
GoogleDec 2020 
ECDL Start Certificate
ECDL / ICDL CertificationNov 2012
Language Proficiency Certificate - English
University of BucharestMar 2020
Volunteer Experience
Communication & Events Coordinator
Issued by Şcoala de Valori on Oct 2017
Associated with Sabina Teodora SpanacheBrand Representative
Issued by University of Bucharest on Nov 2017
Associated with Sabina Teodora SpanacheEvent Assistant
Issued by European Club - Jean Monnet on May 2016
Associated with Sabina Teodora SpanacheAssistant Event Coordinator
Issued by EDULIER on Nov 2017
Associated with Sabina Teodora Spanache
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