Sylvia Smith

Experience

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  Louisiana Department of Insurance

  Sept 2013 - Dec 2013

  Public Affairs Intern

  Helped to distribute important information to consumers throughout the state using numerous social media outlets (Facebook, LinkedIn, and Twitter).Created written pieces that were published with limited supervision needed; distributed throughout Louisiana.Generated ideas and proposals to be finalized as monthly articles used in “Consumer Advocacy Newsletter”.

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  Total Safety US, Inc.

  Feb 2014 - Mar 2015

  Receptionist

  Served as first and last contact for the company in greeting and assisting customers.Arranged domestic and international travel arrangements for fellow coworkers and upper management.Assisted with the new hire and pre-employment screening such as background checks, drug tests, and Safety Council classes.Main support system and aid for District and General Managers of a billion-dollar industry.

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  Louisiana Department of Education

  Jul 2015 - Apr 2016

  Administrative Coordinator

  Aided in answering phone calls following the transition of Client Eligibility from the Department of Children and Family Services to the Department of Education.Recommended by the supervisor to serve on pilot problem-solving team tackling challenges within the early childhood system.Worked in a face-paced communication center environment answering and interacting with the public daily.Served as liaison between public and higher-level officials within the CCAP.

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  FEMA

  Jun 2016 - May 2017

  Digital Communications Specalist

  Served as the digital communication specialist on three Presidential declared disasters throughout various parishes in Louisiana. Assists in the development of content for all marketing channels including social media, disaster websites, internal communications, and others. Responsible for Region VI social media presence and content strategies with the purpose of increasing member engagement and survivor recovery. Conducts online monitoring and produces daily social listening reports, maintains and updates federal declared disaster’s website.Participates in Headquarters social media conference call and identifies opportunities for shared messaging and content.Applies new digital and media tactics working closely with regional headquarters for the overall tone. Considered team lead for Digital Engagement Team, delegates assigned tasks to FEMA Core Members and Reservists within the Joint Information Center. Looks for potential public relations problems informs supervisors of potential issues and helps with issues management. Evaluates the reach and success of social media content using analytics tools. Stays abreast of technology and communication trends. Show less

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  Louisiana Workforce Commission

  Apr 2018 - Jun 2018

  Public Information Officer

  Executed communication strategies to educate stakeholders and the general public about the state labor department’s programs and services under the Office of Workforce Development. Compiled press releases detailing agency activities across Business & Career Solutions Centers which provide job service assistance to the public in eight regions. Contributed to weekly communication strategy meetings with the Office of Workforce Development Director to recognize messaging and content opportunities from LWC programs and associates. Applied social media campaigns and create graphics for job fairs, grand openings and workshops for Facebook, Twitter, Instagram and LinkedIn accounts associated with the LWC. Measured the success of social media content weekly using analytic tools and notifies parties of digital performances to create growth and operative two-way communication. Show less

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  Middle Georgia State University

  Aug 2019 - Aug 2020

  Administrative Secretary

  Responsible for providing administrative support to the Dean, Chair, faculty, and staff for the Department of Teacher Education and Social Work. Designs create, update and manage content on TESW website and all social media sites: Facebook, YouTube, Flickr, etc. including promotional materials for department events and programs. Oversees administrative operations of the office and performs office reception duties like answering phone calls, greeting visitors, and taking messages. Helps to ensure that priorities and deadlines are met on various projects and assist faculty/staff with special projects. Show less

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  Middle Georgia Regional Library

  Jul 2020 - Oct 2021

  Marketing Coordinator

  Presented a consistent visual identity to distinguish the Middle Georgia Regional Library within the local community and region for the systems six counties through 15 locations across the state.Developed marketing strategy for overall library brand as well as targeted events and activities. Served as the central clearing point for all library communications to ensure consistent library identity and branding. Edited all written materials for grammar and to develop a unique and recognizable voice for the library. Created editorial, graphic, and web content that communicates library services, events, and value to the community. Communicated library brand, value, and message clearly to media outlets. Sought out opportunities for the library to participate in community events and to garner financial, in-kind, and awareness for library activities, events, promotions, or other needs.Worked closely with MGRL staff across the region to develop customized marketing solutions and reinforce the library's brand, value, and message in the communities we serve. Show less

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  Southern University System

  Nov 2021 - Aug 2022

  Communications Specialist

  Coordinated marketing and communications to maximize exposure and brand awareness. Designs marketing materials for web/digital and social media.Worked with university department’s team members and assigned programs/divisions on key communications initiatives and developing content plans.Developed social media plan, matching latest trends with targets. Creates and executes engaging content that builds the brand and engagement with stakeholders.Identified stories within (from faculty, students, etc.) that are newsworthy web/blog content. Plans and executes Southern University and A&M events including the SU Votes and commencement ceremonies.Supported marketing and communications efforts to attract new students and retain existing students in line with the college's enrollment, marketing, and brand goals. Show less

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  Ochsner Health

  Aug 2022 - now

  Senior Digital Content Specialist

  -Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment.-Manages Ochsner’s Thought Leader program, working directly with our executives and senior physicians who can represent our brand as leaders in the healthcare space on social media channels like Twitter and LinkedIn.-Ghost writes social content for Ochsner executives and implements strategies tailored to professional audiences on LinkedIn and Twitter to increase engagement among employee advocates.-Provide support for social media content, with a focus on using storytelling to show the breadth and depth of health services available.-Implement and post engaging content to drive business conversions for service lines in the region through posts on all social media channels, monitor and review social media postings and social media community management.-Drafts, edits and proofreads online marketing material, copy, video and creative assets for website, social media, online advertising, newsletters and blog.-Collaborates with brand, design and creative media teams and/or manages external vendor partners to produce online content within brand guidelines. Show less

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  Hoosier Heartland ISBDC

  Jun 2023 - Dec 2024

  Marketing Coordinator

  Provides marketing support to promote the services of the HHISBDC within the center’s 12-county region.