Kevin Guaranda

Experience

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  Allegria Hotel

  Aug 2012 - Aug 2013

  Bellman/Doorman/Valet

  ▪ Developed high level of communication skills while coordinating with various departments to insure highest level of service to patrons. ▪ Interface with high-profile guests/clients to ensure integrity of Hotel’s brand and image.

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  PepRuss

  Sept 2013 - Jul 2015

  Marketing Specialist

  • Designed, developed and managed the company e-commerce storefront and back-end infrastructure• Conduct regular SEO audits of e-commence storefront and Amazon storefront.• Developed and owned marketing efforts through digital and print mediums as well as social media efforts on Facebook, Twitter, and Instagram.• Manage operations and supply chain of product and merchandise to and from warehouse and fulfillment centers.• Organized and managed PepRuss’s showing at an industry trade show. Show less

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  Borrelli & Associates, P.L.L.C.

  Jul 2015 - Apr 2017

  Litigation Paralegal

  • Daily maintenance of approximately 80-90 complex cases throughout the course of litigation. • Conduct legal research, skip tracing, and asset searches.• Provided executive-level support to 5 – 6 partners and attorneys at a given time.• Served as an interpreter translating from Spanish to English for multiple clients.• Managed litigation database with updates and logging of incoming time-sensitive information, discovery documents, and other filings.

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  Phillips & Associates, Attorneys at Law, PLLC

  Apr 2017 - Nov 2019

  Senior Litigation Paralegal

  • Spearheaded firm e-discovery initiative and management of digital evidence database in accordance with FRCP and CPLR evidence guidelines.• Developed efficiency-enhancing workflow/process improvements to legal and administrative operations as well as client services.• Manage attorney trial calendars and arrange meeting rooms.• Maintain consistent telephone and email communication with clients, attorneys, court personnel, and experts in various matters. • Draft, edit, and redline correspondence, pleadings, discovery, motions, trial briefs, NDAs, and other legal documents.• Provide focused executive-level support to 2 – 3 partners and attorneys at a given time.• Manage and lead trial teams in trial preparation, trial procedure, witness preparation, and court technology issues. Show less

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  Printleaf – Digital Printing Services NYC

  Nov 2019 - May 2020

  Digital Marketing Intern

  • Drafted and edited copy for hundreds of products, social media posts, and emails/newsletters.• Content development and management including topic brainstorming, editing and researching.• Optimized landing pages, banners, copy, and all web-based elements to improve conversions, page consumption, and engagement.• Used Google Analytics, Serpstat, Ahrefs, and Webmaster Tools to optimize web properties.

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  Orai: AI Speech Coach

  Feb 2020 - Sept 2020

  Marketing Intern

  • Develop, edit, and revise visual social content and blog articles for the Orai and QuotaFox platforms.• Monitor and edit the QuotaFox website to maximize content for SEO using SEMRush.• Generate insights from user and app SQL database to identify potential marketing initiatives.• Oversee influencer partnerships, including agent relationships, briefs, and integration into media and marketing projects• Measure and analyze the impact of social media ads on various indicators including, impressions, engagement, traffic, conversions, and ROAS. Show less

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  PURPLESUN - Changing the World #PSP

  Sept 2020 - Oct 2021

  • Managed a $125K annual budget with full accountability for performance against immediate and long-range corporate objectives.• Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention, and email campaigns to key prospects and leads.• Generate 300+ marketing qualified leads in 2021 surpassing our goal by 150%.• Collaborated with Executive staff to maintain brand message consistency and integrity through copy editing.• Established goals, measured campaign results, and engagement metrics to optimize brand growth.• Created training manual for processes and procedures for new sales staff and new business development staff. Show less

  • Marketing Manager

    Apr 2021 - Oct 2021

  • Solutions Advisor and Consultant

    Sept 2020 - Mar 2021
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  Acumen

  Oct 2021 - now

  Senior Associate, Digital Marketing