Fran Herrera

Experience

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  Fuckup Nights

  Jul 2016 - Dec 2016

  Producer

  Produced and managed FuckUp Nights, a global movement and event series that shares stories of professional failure across the globe.Assisted in content development for events, drafting and distributing promotional materials.

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  Quiero Stand Up!

  Mar 2017 - Dec 2018

  Junior Event Planner

  Ensured the success of comedy & theater shows tours, co-producing them in 3 cities: Salta, Jujuy, and Tucumán.Managed the digital and physical promotion campaigns and public relations strategies, successfully selling more than 2.500 ticketsLed the production of +10 comedy shows in 5 different venues by coordinating schedules, stakeholders, and setting up stages

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  Endeavor Argentina

  Mar 2017 - Oct 2017

  Event Producer

  At Endeavor (the leading global community of, by, and for High-Impact Entrepreneurs), I have helped to ensure the success of the most significant entrepreneurship events in 3 cities in Northern Argentina.Managing the set up of 3.000 people venuesHelped to organize and coordinate networking meetings, workshops and VIP Cocktails with Investors, VC’s and C-levels speakers from tech, retail and FMCG companies such as MercadoLibre and Globant.Coordinated flight tickets, accommodation, and agenda of 15 speakers on the same dayIn partnership with UCASAL (Private University of Salta), I led the organization of the 50th anniversary of the Economics Science Department by selecting and negotiating with 15 C-Level speakers and achieving 600 assistants with a limited USD 20.000 budget. Show less

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  Somos Fans

  Dec 2017 - Dec 2018

  Influencer Marketing Manager

  Working at Somos.Fans, one of the most active influencer marketing agencies in LatinAmerica. In charge of influencer marketing campaigns, B2C events, workshops, and brand activations.Worked on coordinating, managing and budget negotiation with diverse creators with over 10 Million followers totally.Scouted, negotiated, and coordinated with Argentina's top Instagram and Facebook content creators and influencers for short-term marketing campaigns for global brands such as MaryKay, Natura, Havanna, Mastercard, MercadoLibre, DogHero, DirecTV and McDonalds.Coordinated real-time social media content creation at Mary Kay's year-end closing event in Argentina with their CMO, Sheryl Adkins-Green.In charge of social media tracking and reporting for DirecTV Barcelona Real-Madrid matches’ campaigns.Assisted on audiovisual production, script, influencer management, and venue setting, ensuring the success of DirecTV’s World Cup campaigns. Show less

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  Mate.Cool

  Feb 2018 - Feb 2019

  Peak season role in-site. Managed public relations and guided e-commerce-focused marketing campaigns for PUEBLO LIMITE, the biggest nightclub in LatinAmerica with over 20.000 people capacity.Supervised social media content creation of 5 top Instagram and Youtube creators with +500k followers each by defining content schedules, monitoring deadlines, and coordinating paid partnerships.In charge of the VIP guest list for top artists and celebrities, ensuring their exclusive treatment with next-level customization gifts and attention.Oversaw e-commerce awareness and consideration activations for 30 days in a row during peak season, reaching to sell 10.000 tickets in only one night.Synchronized travel tickets, shuttles, accommodation requirements, and guest service for top reggaeton and trap music artists, such as J Quiles, Duki, Cazzu, and Nicki Nicole. Show less Helped to ensure the success of many short-term influencer marketing campaigns for top LATAM brands.Assisted on production for TikTok's official launching event in Argentina, by negotiating budgets with +20 TikTok content creators, coordinating brand activations, and setting up different stages.Executed short-term influencer marketing campaigns for +10 top brands, such as DirecTV, FOX, TikTok, Oreo, Brahma, PedidosYa (Delivery Hero), and Argentine Polo Association, by helping to develop creative concepts, monitoring client's briefs and tasks' tracking to meet deadlines on time.Supported commercial and public relations manager of the 3 top football influencers with 4 million followers during the 2018 Russia World Cup by developing and negotiating contracts with brands. Show less

  • Seasonal - Semi Sr. Event Manager

    Jan 2019 - Feb 2019

  • Jr Marketing Manager

    Feb 2018 - Feb 2019
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  Quiero Stand Up!

  Feb 2019 - Jun 2020

  Senior Event & PR Manager

  In charge of end-to-end strategic planning and stakeholders' management.Organized VIP cocktails for more than 500 guests in each event by defining guest-list invitees and coordinating F&B, music, and audiovisual content providers.Helped to produce more than 20 theater & comedy shows, successfully selling +20.000 tickets and filling 2 of the most crucial venues: the Luna Park Stadium and the Gran Rex Theater (10.000 and 3.000 people), by co-executing marketingand PR strategies, in-depth monitoring of stakeholders, defining schedules and artist's agendas. Show less

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  Bushido Advertising Global

  Jul 2020 - Feb 2023

  Sr. PR & Account Manager / Jr. Brand Manager

  Key account management and brand strategy execution with an in-depth understanding of brand identity, brand strategy, brand architecture, design system and communications.Helped to increase the agency's business performance and awareness by 40% by capturing new clients and executing a PR-based B2B strategy focused on local market companies.Contributed to the branding development of +15 new brands for Hospitality, Real Estate, Supply-Chain, Architecture, and Lighting Design by building benchmarks, conceptualizing brand DNAs, brand strategies, empathy maps, and customer journeys, and managing schedules to meet deadlines on time, creating solid relationships with clients.Conducted to boost 100% of the brand awareness of the most exclusive Lighting Design and Luxury Furniture company in Perú (www.trazzoiluminación.com) and its founder's personal brand (www.karenmannheim.com) by strategizing, co-creating and executing a social media and PR strategy, achieving a collaboration with ArchDigest Magazine. Led a 2-month marketing campaign reaching 3+ million impressions for the National Council of Tourism by managing schedules, making briefs, metrics reports, and negotiating budgets for 5 top Instagram creators with 1+ million followers each. Show less

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  Luna PR

  Oct 2022 - Apr 2023

  Saw a gap in Dubai’s market and agency’s business model, and developed a branding and strategy business unity from scratch.Brand strategy, brand identity creative direction, messaging and tone of voice development, and website copywriting for the first web3 hedge fund focused on supporting SMEs offering a Sustainability assessment and scoring. (https://voyfinance.com/)Brand strategy, and brand identity supervision for APAD, an NFT marketplace for creators owned by Abudllah Qandeel, the most famous artist from Saudi Arabia supported by Kanye West, and Trump Art Galleries.Brand strategy, positioning, messaging and tone of voice and website copywriting for BillionAir, the first blockchain entertainment platform (https://billionair.com/)Managing, pitching and relationships with multicultural clients and team members from UK, USA, Czech Republic, Saudi Arabia, Sweden, China, Spain and Israel. Show less

  • Brand Manager & Strategist

    Dec 2022 - Apr 2023

  • Project Manager

    Oct 2022 - Jan 2023
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  VOY

  May 2023 - Sept 2023

  Creative Project Manager

  Strategic Rebranding Leadership: Directed a comprehensive rebranding initiative for VOY Finance, an innovative fintech operating in Estonia and the UK. Spearheaded the development of a new brand identity, including creative direction, brand positioning, tagline, messaging, and tone of voice. This rebranding was key to VOY Finance's mission to bridge the $3 trillion trade finance gap through digitalizing trade finance documents and establishing a web3 hedge fund.Go-To-Market Strategy: Developed and executed a robust go-to-market strategy, enhancing VOY Finance's position in the fintech industry. This strategy was pivotal in reaching target audiences, including banks and SMEs, and in communicating the company's innovative solutions in trade finance.Content Development and PR: Authored strategic articles and press releases, elevating VOY Finance’s visibility and authority in the fintech sector. Managed social media content strategy and copywriting, ensuring consistent and impactful online presence.Website Revamp: Conceptualized, structured, and wrote the entire website, including scripts and copywriting. This involved a complete overhaul of the website to align with the new brand strategy, enhancing user experience and engagement.Cross-Cultural Collaboration: Worked effectively with multicultural teams across more than three different time zones, demonstrating exceptional coordination and communication skills. This collaboration was instrumental in delivering consistent branding and communications across all platforms. Show less

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  Norhart

  Jul 2023 - Mar 2024

  Brand & Communications Strategist

  Strategic Leadership: Spearheaded brand, communications, and public relations strategy for Norhart, a pioneering Residential Real Estate Company with 30+ years in the industry, over 1,000 apartments developed, and $230M in assets. Played a pivotal role in advancing the company's mission to tackle the US housing affordability crisis.Budget Management: Actively involved in managing and allocating a $1M marketing budget, ensuring optimal use of resources to achieve strategic objectives.High-Level Collaboration: Worked in close partnership with the CEO, providing copywriting for social media, pitch decks, website, and promotional materials. Directly contributed to the CEO’s Personal Brand on LinkedIn, garnering over 100,000 impressions in the first month.Website copywriting: Crafted compelling narratives and copy for www.norhart.com/invest, a real estate investment platform for accredited and non-accredited investors regulated by the SEC.Partnership Liaison: Engaged in high-level meetings with senior managers from major partners, including iHeart Radio, to foster strategic alliances and enhance brand reach.Content Strategy: Developed and executed a robust content strategy focused on organic social media content to drive new business, enhancing both corporate and personal branding.Market Positioning: Aligned Norhart’s brand strategy and messaging with market demands, significantly enhancing the company's market presence and appeal.Professional Development: Benefited from a 2-month coaching period with Dean Rotbart, renowned author, journalist, and former Wall Street Journal reporter, enriching strategic communication and PR skills. Show less

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  CRUDA

  Nov 2023 - now

  Founder
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  BAUHOME

  Aug 2024 - now

  Brand Marketing Consultant