Holly Sleppy

Experience

• 

  Penn Medicine, University of Pennsylvania Health System

  Jan 1997 - Jan 1999

  Marketing Specialist

  • Developed and implemented marketing strategies and plans for women’s health including obstetrics and gynecology, reproductive endocrinology, gynecologic oncology, urogynecology and Penn Health for Women, a women’s multi-specialty center. • Implemented community women’s health seminar series and healthy cooking classes that attracted 20-50 attendees per class. • Managed and implemented bi-annual women’s menopause conference for 400 attendees.

• 

  Dow Jones Factiva

  Jan 1999 - Jan 2000

  Marketing Communications Coordinator

  • Launched first-ever email marketing program for current and prospective clients to drive knowledge and understanding of invaluable site features and tools. • Collaborated on the product launch of Factiva, which was the merger of Dow Jones Interactive and Reuters Business Briefing.

• 

  Virtua Health

  Jul 2000 - Jan 2007

  Marketing Communications Manager

  Developed and directed the marketing and public relations strategies for digital marketing (internal and external), as well as the women’s, children’s and neurology programs of excellence. Served as chief editor of HealthSavvy, leading the strategy and content development of Virtua Health's award-winning consumer newsletter. Provided system-wide consultation and leadership on marketing, public relations, media, event planning and employee communications. Directed staff development to meet organizational strategic initiatives, increase productivity and improve performance. Show less

• 

  Virtua Health

  Jan 2010 - now

  I am a results-driven digital marketer and strategist who's focused on engaging and activating customers through powerful and innovative brand storytelling. More than 20 years of experience in healthcare marketing includes:• Data and insights-driven digital marketing strategy• Multi-channel content marketing • Story development, editing and writing• Editorial calendar management• Traditional marketing with expertise in event content development and management• SEO/SEM• Detailed project management• Content and customer relationship management systems• Consumer-friendly ability to translate all aspects of disease, diagnosis and treatment• Collaboration Areas of interest/knowledge: all areas of women's health, children’s health, special needs with a special focus in autism spectrum disorders, parenting, mental and behavioral health, fitness, nutrition and cooking. Show less

  • Marketing Consultant

    Jan 2008 - now

  • Editor/Consultant, VirtuaforWomen.org

    Jan 2010 - May 2015