Devika Malhotra

Experience

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  Chris Cross

  Aug 2019 - Oct 2019

  Print development

  Chris Cross is a hobby based brand. They conducted a classroom project where best designs were chosen and added to their collection. My design is currently available for sale on their website.

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  Bhaane

  Sept 2020 - Nov 2020

  Fashion Design Intern

  Bhaane is a contemporary apparel brand. My responsibilities as an intern included: - Developing techpacks and flat drawings for styles Graphic ideation and development- Researching on theme and inspiration- Maintaining line sheets - Collecting references for new styles

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  Greendigo

  Sept 2020 - Sept 2020

  Visual Merchandiser

  Greendigo is a sustainable kids wear brand. The brand focuses on chemical free and eco friendly classic designs. The store design had to reflect brand's aesthetics as well as ideology. Responsibilities: - Store design and layout- Developing planograms- Deciding fixtures and props - Banner design

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  Rainbow Monkey

  Oct 2020 - Dec 2020

  Fashion Design Intern

  Rainbow Monkey is a unisex clothing brand that focuses on 'spreading love through colors'. Responsibilities: - Research on completion brands - Research and trend analysis- Making mood and inspiration boards- Developing unisex silhouettes - Print design explorations- Fashion illustrations for social media and website.

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  BESIVA LIFESTYLE PVT LTD

  Jan 2021 - May 2023

  Freelance social media marketer

  Besiva is a women's wear fast fashion brand. My responsibilities as a social media marketer included:- Planned and implemented Instagram influencers strategy to increase engagement; increased account reach by 48%- Monitored web presence by bringing uniformity across channels; increased web traffic by 120% and e-commerce sales by 22%- Enhanced marketplace sales by redesigning Amazon A+ content; increased sales by 11%

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  United Colors of Benetton India

  Jan 2021 - May 2021

  Graduation Internship

  My responsibilities as an intern included: - Developing techpacks and flat drawings for styles Graphic ideation- Coordinating photoshoots- Coordinating sampling status- Developing collections as per educational requirements- Researching on trends- Developing a sustainable collection from factory scraps

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  XYXX Apparels

  Jul 2021 - Jun 2023

  Fashion Designer

  XYXX is the fastest-growing mens innerwear brand in India. I worked to expand the brand to kidswear.My responsibilities included:- Led a team to work on 102 products for the new brand launch; resulted sales of €35,000 in the first quarter - Collated insights of the target group for brand positioning and marketing campaigns through 50+ online interviews- Utilized consumer feedback from the test market to improve product proposition; increased sales by 32% - Collaborated with client engagement team for retail exhibition with interactive displays; gained retail orders worth €5000- Obtained data from consumer engagement and analyzed trends; led to the curation of design philosophy for summer launch 2023 Show less

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  Pernod Ricard

  Feb 2024 - Aug 2024

  Global business acceleration Intern

  In the portfolio of Pernod Ricard, I work for the No-Low alcohol company. My focus is on 'Lillet', an iconic French apéritif brand. My responsibilities include:- Research for strategic global partnership for product placement and celebrity endorsements based on brand identity and targets- Formulating a standard framework to evaluate all future partnership proposals and the appropriate budget allocation- Coordination with agencies for POSMs from research to development stage, ensuring timely execution of projects- Collaboration with brand and business development team to manage POSM needs in 10+ markets worldwide Show less