
Barbara Ginzinger
Marketing & Customer Service

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About me
Founder 🧭 Onlinemarketing Schmiede e.U. | Digital Marketing, Social Media, Search & Content Marketing, eCommerce | 👩🏫 Lecturer for Web Content Management @ IMC Krems
Education

Fach
2017 - 2017Search Engine MarketingSEO & SEA Studies

Universität Salzburg
2003 - 2008Mag. Kommunikationswissenschaft
Bowling Green State University
2005 - 2005Communication Science / Intercultural CommunicationSemester abroad

Università degli Studi di Verona
2007 - 2008Scienza della CommunicazioneSemester abroad
Experience

ORF
Jul 2002 - Jan 2009Marketing & Customer Service
Atello PR Verlag
Apr 2009 - Sept 2009Editorial Assistant
Styria Multi Media, Wiener Verlags GesmbH
Sept 2009 - Jan 2011Journalist magazine WIENER
Palmers Textil AG
Jan 2011 - May 2012CRM, local Marketing, Online editorialOnline-Redaktion, SEO, E-Mail Marketing, Promotions, Kooperationen, Eventmanagement, Projektmanagement, Mailings

Virtual Identity
Jun 2012 - Jan 2014Content & Community ManagementContent Strategie, Content Management, Community Management, Krisenkommunikation, Online Advertising, Strategieentwicklung, Konzept, Projektmanagement, SEO

Österreich Werbung
Jan 2014 - Jul 2015Digital MarketingInternational Market Management / Digital Marketing Responsible for the development and roll-out of international digital marketing campaigns, social media strategy & analysis.

Beiersdorf
Sept 2015 - Feb 2017Digital Activation ManagerResponsible for digital marketing of NIVEA, NIVEA MEN & Labello in Austria. Special focus on Content Marketing & Social Media.

Onlinemarketing Schmiede
Apr 2017 - nowFounder & CEO
Donau-Universität Krems
Jun 2021 - Dec 2023LecturerLecturer for Digital Marketing & Web Analytics at Donau-Universität Krems.

IMC Krems University of Applied Sciences
Sept 2024 - nowGuest LecturerLektorin für Web Content Management
Licenses & Certifications
- View certificate

Zertifizierung "Google Ads-Suchmaschinenwerbung"
Google AdsSept 2022 - View certificate

UXQB Certified Professional for User Experience
Certible - View certificate

Google Analytics Individuelle Qualifikation
GoogleSept 2020
Languages
- enEnglisch
- itItalienisch
- deDeutsch
- spSpanisch
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