Tyler Meng

Experience

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  NEW TECHEM

  Jan 2019 - Feb 2021

  Data Analyst
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  FlipFlopHostel 夾腳拖的家

  Apr 2019 - Apr 2021

  Marketing Specialist
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  Sulu Wine

  Mar 2022 - now

  Founder

  • Generated over X0,000 USD in revenue from an online wine-related merchandise line by designing wine bags, conducting market sizing, defining the target audience, and optimizing the e-commerce customer journey(Google Analytics).• Achieved $X0,000 in Google Ads conversions by identifying high-performing keywords, optimizing campaigns through continuous A/B testing, tracking competitor keywords, and consistently monitoring Quality Score.• Acquired over 1,000 email subscribers by delivering personalized wine and spirits educational content through CRM segmentation, and continuously analyzed and optimized engagement metrics weekly using BI tools (Tableau) and CRM integration. Show less

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  Children and Screens: Institute of Digital Media and Child Development

  May 2022 - Aug 2022

  Marketing Intern
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  Vintus Wines

  Aug 2022 - Dec 2022

  Marketing/Data Intern
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  Nan Xiang Soup Dumplings

  Aug 2023 - Jul 2024

  Marketing Manager

  • Managed a monthly digital advertising budget of $30,000, responsible for designing and executing digital marketing campaigns, including DMP ad placements (Meta, Google Ads), A/B testing, email marketing, SEM, and SEO optimization.• Saved $50,000 savings in overheads by developing a comprehensive project management workflow that accurately predicted and monitored restaurant construction and marketing timelines.• Achieved over 1 million impressions and a 30% increase in sales per square foot within six months by collaborating with PR and marketing agencies to develop brand strategies tailored to both mainstream and local markets.• Generated over $30,000 in online catering revenue within the first 3 months of launching an online catering ordering service by conducting market research, competitor analysis, and customer segmentation, followed by the implementation of strategic digital advertising campaigns. Show less

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  BeBit TECH

  Oct 2024 - now

  Digital Strategy Consultant