
Sharif Abrar Labib
Digital Marketing Specialist

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About me
CISTech @ UT Dallas | Multi-Cloud (GCP, Azure, IBM, AWS) | AES Scholar | GenAI & Cloud Enthusiast | Computer Lab Assistant @ OIT Microsoft Ambassador | 3x Case Competition
Education

The University of Texas at Dallas
2022 - 2026Computer Information Systems and Technology (BS) CISTJindal School of Management (JSOM)

St Peter's School, York
-Pearson Edexcel International Advanced Levels (IAL)Activities and Societies: Table Tennis Club Officer: Led club activities, organized events, and won a school-wide table tennis competition, showcasing leadership and athletic skills. Art Club Member: Participated in creative projects and won an art competition, demonstrating artistic talent and collaboration. Tech Club Member: Engaged in tech-related projects and workshops, enhancing IT skills and contributing to school-wide technology initiatives. Institution: St. Peter’s School Dhaka, Bangladesh (affiliated with St. Peter’s School, UK) Completed and graduated from the Pearson Edexcel IAL program, specializing in Information Technology, Science, and Maths. This rigorous academic program, offered by Pearson, provided me with a strong foundation in these key areas, preparing me for higher education and professional development in the tech and science fields.
Experience
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Jobs and Tuitions Bangladesh (JTB)
May 2019 - Apr 2020Digital Marketing Specialist•Content Creation & Design: Designed visually compelling graphics, promotional materials, and branding assets for social media campaigns across Facebook, Instagram, and other platforms, driving a 60% increase in user engagement. Utilized Canva, Adobe Photoshop, and Adobe Illustrator for high-quality design work.•Managed video content production and editing using Adobe Premiere Pro and CapCut, ensuring engaging and optimized videos for social media marketing and brand promotion.•Social Media Marketing: Developed and executed targeted marketing strategies across Facebook, Instagram, and other platforms to enhance brand awareness, audience engagement, and lead generation.•Branding & Strategy: Played a key role in launching JTB’s online learning platform by creating cohesive branding materials aligned with business goals and digital marketing strategies.•Collaboration & Coordination: Worked closely with the company owner to align marketing and branding initiatives, contributing to a 40% boost in customer satisfaction.•Performance Tracking & Reporting: Provided regular insights and performance reports to leadership, tracking social media engagement, content effectiveness, and key milestones. Show less

ProteFalan Ltd.
Jul 2020 - Dec 2021Technical Support Engineer•Trainee-to-Full-Time Transition: Started as an IT Intern, quickly demonstrating strong technical problem-solving skills and customer support expertise, leading to a full-time role as an IT Support Engineer.•Technical Support & Troubleshooting: Provided end-to-end IT support, diagnosing and resolving hardware, software, and network issues to ensure seamless operations and minimize downtime.•IT Solutions Design & Implementation: Developed and optimized IT solutions to enhance system performance, align with business objectives, and improve overall efficiency.•System Maintenance & Security: Monitored and maintained IT infrastructure, implemented security protocols, and ensured system reliability to protect company data and resources.•Strategic IT Advising: Acted as a trusted technology advisor to business partners and leadership, simplifying complex technical concepts to guide decision-making and improve IT strategies.•Data Analysis & Reporting: Utilized MS Excel and Access to analyze IT performance data, generate insights, and produce reports that supported operational improvements.•Digital Campaign & Online Presence Management: Managed IT-focused digital campaigns on platforms like LinkedIn, Facebook, and Instagram, boosting service visibility and engagement by 20%.•Live Event Coordination & Streaming: Led technical execution of live-streamed IT events and webinars using OBS Studio, ensuring a smooth and impactful digital experience.•Technical Documentation & Training: Created detailed IT service documentation, user guides, and presentations to support training initiatives, internal strategies, and client onboarding. Show less

BYTEZON
Feb 2021 - Jun 2022Founder, CEO | Consumer Tech• Entrepreneurial Launch & Hybrid Operations: Established BYTEZON as a hybrid (offline and online) technology (small-sized) store, inspired by Micro Center, offering a comprehensive range of products and services, including computers, gadgets, gaming accessories, software, games, and coding tools.• Diverse Product & Service Portfolio: Provided curated tech products alongside installation, software licensing, and repair services, meeting the needs of both individual and business customers. Services were delivered in-store and online through a well-coordinated team of trained staff.• Team Leadership & Staff Training: Recruited and trained a dedicated team to handle customer support, technical services, and sales operations, ensuring a consistent and high-quality customer experience. Delegated responsibilities to empower the team, focusing on leadership and business strategy.• Strategic Partnerships & Supply Chain Excellence: Collaborated with authorized distributors of top brands like Dell, HP, Lenovo, ASUS, and Acer, ensuring genuine products and optimized supply chain management to uphold customer trust and product quality.• Financial & Operational Oversight: Managed a $5K annual purchasing budget and a $10K inventory while implementing innovative marketing and merchandising strategies to drive sales and boost brand recognition.• Customer Support & Satisfaction: Supervised a team that provided technical support and consultation services to over 500 customers, achieving a 95% satisfaction rate through a focus on reliability and personalized solutions.• Strategic Business Exit: Sold remaining inventory, assets, and operations to a trusted buyer, ensuring a seamless transition of ownership, maintaining customer goodwill, and prioritizing academic pursuits after relocating to the United States. Show less

UT Dallas Office of Information Technology
Jan 2024 - nowComputer Lab Assistant (CA)• Provided technical support and guidance to over 300+ students since January at a Tier 1 research institution with 30,000+ students, optimizing lab resources and ensuring seamless operation of all equipment.• Led daily operations and maintenance of the Founders Common Lab and McDermott-Sonora Lab, two of the largest computer labs at UT Dallas, ensuring the functionality of all equipment and resources.• Deliver expert technical assistance for NetID setups, Wi-Fi troubleshooting, DUO MFA, malware scanning, and SailPoint password resets with a 98% first-contact resolution. •Oversee the deployment and maintenance of Pharos printing solutions, collaborating with the IT team to enhance operational efficiency and improve service delivery. •Manage and resolve 40+ complex technical issues monthly through TeamDynamix, ensuring a 95%+ satisfaction rate and consistently meeting SLA requirements. •Apply skills directly aligned with my Computer Information Systems and Technology (CISTech) degree by delivering hands-on technical support, managing equipment distribution, and supporting 100+ device setups each semester. Show less

Microsoft
Aug 2024 - Dec 2024Microsoft Learn Student AmbassadorSelected as 1 of 30 students from over thousands applicants, including master's and PhD candidates.The Microsoft Learn Student Ambassador Program is a prestigious global initiative designed to empower students to develop technical skills, lead workshops, and inspire their communities. Ambassadors collaborate with Microsoft professionals and peers to tackle real-world challenges, drive innovation, and lead digital transformation initiatives on their campuses and beyond. The program provides opportunities to enhance leadership, gain hands-on experience with Microsoft technologies, and contribute to solving pressing community issues.Key Contributions:Accessibility Project (SOS Presentation):Co-led the Azure Avengers team with 4 teammates to propose accessibility solutions for 30,000+ UT Dallas students.Developed and presented solutions utilizing:Copilot: Real-time captioning, AI-powered voice input, and multilingual support.Teams: Live captions, transcription, and multilingual translation.Microsoft 365 Suite: Accessibility checker, dictation, and text-to-speech features.Technical Development:Completed 10+ hours of hands-on training in Microsoft 365, Copilot, and Power BI, applying these skills to real-world accessibility projects.Community Engagement:Contributed to initiatives that improved accessibility and digital literacy across UT Dallas, benefiting 30,000+ students and faculty.Leadership & Collaboration:Collaborated with Bachelor's, Master's, and PhD students, fostering teamwork and delivering impactful projects aligned with Microsoft's mission to drive digital transformation.Graduation:Graduated as part of the Fall 2024 cohort, with the ceremony held on December 6, 2024. Show less
Licenses & Certifications
- View certificate

IBM Cloud Essentials
IBMSept 2024 
Texas Cybersecurity Awareness Training
KnowBe4Jan 2024- View certificate

IBM Watsonx.ai Technical Essentials
IBMSept 2024 - View certificate

PowerPoint: Slide Design Makeover
LinkedInSept 2023 
Certificate of Completion: Tableau Data Visualization Bootcamp
EnVision UTDOct 2024- View certificate

Learning Excel 2019
LinkedInOct 2023 .webp)
Digital Video Editor (DVE)
Jobs and Tuitions Bangladesh (JTB)Jan 2021- View certificate

Learning LinkedIn for Students (2018)
LinkedInSept 2023 - View certificate

Google Data Analytics Series: Data Foundations
GoogleAug 2024 - View certificate

Learning Word Online (Microsoft 365)
LinkedInOct 2023
Honors & Awards
- Awarded to Sharif Abrar LabibFinalist - JSOM Undergraduate Dean's Cup (2025) Naveen Jindal School of Management (JSOM) Mar 2025 •Team Lead of JSOM Avengers: (Led a team of four in a case-based and trivia-style competition, finishing as one of the Top 14 finalist teams among 1000+ jsom undergraduate students).•Developed strategic solutions for real-world business challenges in finance, technology, and innovation, combining analytical problem-solving with quick decision-making under pressure.•Recognized by judges from faculty, industry professionals, and special guest Dean Dawn Owens for excellence in… Show more •Team Lead of JSOM Avengers: (Led a team of four in a case-based and trivia-style competition, finishing as one of the Top 14 finalist teams among 1000+ jsom undergraduate students).•Developed strategic solutions for real-world business challenges in finance, technology, and innovation, combining analytical problem-solving with quick decision-making under pressure.•Recognized by judges from faculty, industry professionals, and special guest Dean Dawn Owens for excellence in teamwork, critical thinking, and business acumen. Show less
- Awarded to Sharif Abrar LabibFinalist - ASCM Supply Chain Case Competition (2024) Texas Instruments Dec 2024 Competition Title Sponsor: Texas Instruments•Team Lead of NexusFlow Consulting: (1 of 7 JSOM Top undergraduates paired with master's students in a team of two).•Developed data-driven strategies to reduce downtime, improve MTBF, and optimize inventory for Juice Perfect.•Achieved finalist position among 100+ teams, recognized by judges from Texas Instruments, NTTA, and UT Dallas.
- Awarded to Sharif Abrar LabibFinalist - The Product Base Hackathon (2024) Amazon Nov 2024 Competition Title Sponsor: Amazon•Team Lead of Prototype Pirates: One of the finalist teams out of 30+ master's teams (only undergraduate team).•Developed Shop4U, an AI-powered e-commerce solution for accessible, personalized shopping using NLP for text, image, and voice search.•Emphasized inclusivity and strong AI governance for a user-friendly platform.•Achieved finalist position, presenting to judges from Amazon, Salesforce, and Copart.
- Awarded to Sharif Abrar LabibFinalist - IBM Gen AI Case Competition (2024) IBM Oct 2024 Competition Title Sponsor: IBM•Team Lead of Watsoners, one of the top 4 teams out of 70 teams (300+ participants).•Developed FoodLink, an AI-powered solution leveraging IBM Watsonx to combat food insecurity, projected to provide over 100 million meals annually.•Created the chatbot for my team in optimizing food distribution and reducing waste by 50%.
- Awarded to Sharif Abrar LabibAcademic Excellence Scholarships (AES) Issued by The University of Texas at Dallas Aug 2022 Proud recipient of the Academic Excellence Scholarship at UT Dallas, which covers near to full tuition. This prestigious honor is awarded to exceptional incoming freshmen based on academic achievements, curriculum strength, class rank, and standardized test scores.
- Awarded to Sharif Abrar LabibFirst Place at School's 2020 Table Tennis Tournament St.Peter's School Sports Club May 2020 Active participant in high school table tennis tournaments, achieving first place in the 2020 Table Tennis Championship.
Volunteer Experience
Volunteer - Community Garden
Issued by The University of Texas at Dallas on Nov 2022
Associated with Sharif Abrar LabibVolunteer
Issued by Bangladeshi Student Organization on Jan 2023
Associated with Sharif Abrar LabibVolunteer & Graphic Designer
Issued by Breathe BD on Jun 2017
Associated with Sharif Abrar LabibVolunteer
Issued by St. Peter's School Of London on Nov 2015
Associated with Sharif Abrar Labib
Languages
- enEnglish
- beBengali
- hiHindi
- urUrdu
- arArabic
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