Gabriel Coronado

Experience

• 

  Corporacion Mitsuba de Mexico, S.A. DE C.V.

  Sept 2013 - Feb 2014

  Impo-Expo Intern

  • Assisting with import requests.

• 

  BASE

  Feb 2014 - Nov 2014

  Information Intern

  • Projects developer• Billing, and billing reports.• Apply digital billing statement for clients.

• 

  Banco BASE

  Nov 2014 - now

  Client retention and development by strategically assigning loyalty programs for them.Planning and execution of loyalty programs for clients.Establish business relationship with strategic business groups (International Chambers of commerce, Industry Associations).Develop alliances by organizing events with strategic groups.Planning and execution for participation in national and international trade shows.Evaluate impact of events measuring by leads and new clients.Plan and manage 30 Million+ annual budget. (pesos).Plan, organize, and execute customer loyalty events, conferences, and seminars; nationally and internationally.Project leader. Show less -Planned and organized institutional events nationwide -Coordinated and organized loyalty programs for clients-Coordinated with sales team to be updated on publicity and events.-Coordinated and managed sponsorships and sponsorship activation-Managed PR budget-Increased internal sales of promotional items from 100k to 1 million annually in revolving balance -Planned, implemented and managed public relations strategies.-Built professional relationships with chambers and associations, distributors and customers.-Monitored, tracked and reported editorial and social media coverage nationwide-Conducted market analysis and monitored competitive activity Show less • Manage the general budget of the marketing department.• Negotiation with suppliers for the purchase of services and materials.• Increase internal sales of promotional items by more than 500%, from $ 100,000 pesos annually in 2014 to $ 650,000 pesos annually in 2017.• Leader of "promotional item sales nationwide (Mexico)" project.• Increase brand presence in general to support the "brand positioning" project.• Develop and execute marketing programs and general business solutions.• Management and improvement of promotional items inventories of internal sales.• Improve administrative processes and logistics in the marketing department. Show less

  • Líder de Relaciones Comerciales y Lealtad con Clientes

    Feb 2022 - now

  • Public Relations Coordinator

    Jun 2019 - Jan 2022

  • Public Relations Specialist

    Feb 2019 - Jun 2019

  • Marketing Analyst

    Nov 2014 - Feb 2019