Brian Kramer

Experience

• 

  KSDK - 5 On Your Side

  May 2010 - Sept 2019

  Oversees all digital advertising campaigns including, but not limited to, front-end research, order entry, creative management, campaign optimization, and post-sale activity. Able to execute a variety of tasks in a fast-paced environment. • Account management and coordination of digital sales across station website, mobile platforms, Extended Reach Networks, and OTT. • Work with the sales team to create advertiser solutions that maximize results. • Understand, evaluate, and manage digital sales inventory. • Work with corporate ad operations to schedule campaigns. • Monitor and optimize ad performance in analytics platforms and make customer recommendations. • Generate performance reports and create campaign summaries. • Work with clients to overcome technical, ad-related issues. • Interface with sales account executives and the central creative team for banner ad development, and upsell opportunities. Show less • Maintained and managed fulfillment on all post-sale activity for new and existing business. • Sought opportunities to collaborate on maximizing each account through depth of relationship and a clear understanding of the clients’ needs and goals • Provided an optimal customer experience by delivering the campaigns sold. • Developed a deep understanding of the clients’ objectives and their category of business as well as extensive knowledge of our company’s multimedia solutions to explore all opportunities. • Interacted daily with direct and agency clients closed by the Account Executives. • Daily interactions with retained and new clients for maintenance of schedules, special projects, promotions, and custom campaigns. • Responsible for the post-sale execution and maintenance of contracts, generating avails, commercial traffic, production, makegoods, collections, and overall customer experience. Regular tracking and communication of client deliverables and fulfillment. • Built proposals and helped present to existing clients. • Offered ideas for expanding client solutions, offerings, or insights both internally and externally • Adept at identifying new opportunities and ideas for existing clients in the course of delivering on client needs and expectations. Collaborate with Account Executives on future presentation strategies to existing clients. Show less Wrote and produced original news content, created photo galleries and videos for KSDK.com that focused on issues important to customers. I also managed, monitored, and maintained social media platforms and engaged with customers, coordinated with show producers to ensure digital content was promoted during daily newscasts, and tracked and measured web traffic in real time using a variety of tools.Additional responsibilities included seeking more information and multimedia to expand digital stories; shooting still photography for website photo galleries; and planning online content for special events. Show less

  • Digital Operations Specialist

    Feb 2017 - Sept 2019

  • Account Manager

    Jun 2014 - Jan 2017

  • Web Producer

    Nov 2012 - May 2014

  • Production Assistant/Field Producer

    Mar 2007 - May 2014

  • Commercial Traffic Coordinator

    May 2010 - Dec 2013
• 

  Daugherty Business Solutions

  Sept 2019 - now

  • Senior Consultant | Team Manager

    Dec 2022 - now

  • Consultant | Team Manager

    May 2021 - Dec 2022

  • Associate Consultant

    Sept 2019 - May 2021