Experience

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  Family and youth empowerment services usa, inc.

  Jun 2003 - Dec 2007

  Program coordinator

  Develop and implement programs to foster a learning and empowering environment for young adults in the community

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  Cheerleading techniques camps

  May 2005 - Sept 2007

  Regional instructor

  Facilitate instructional techniques camps for students from elementary through college.

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  Nickelodeon

  Sept 2005 - Dec 2005

  Intern

  Jr. Publicist - Fall 2005Assisted in all aspects of print and television press campaigns including media kits, research and pitching and maintained press databases.

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  Saint john's university

  Sept 2006 - May 2007

  Student assistant

  Provide general administrative assistance, including answering telephone, filing, data entry, schedule appointments.Plan and facilitate events on and off campus. Organize concert, carnivals and shows.

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  Mediacom

  Sept 2007 - Jun 2010

  Contributed to the core planning team in an environment that partners heavily with Investment/Buying Team. Experience in collaborating a fully integrated marketing council with client, creative, media and public relations toward a singular strategic communications approach. Participation in agency and/or departmental task forces (e.g., mentored interns). Genuine enthusiasm for the industry, pop culture, motivations in consumer behavior, marketplace trends, and innovations in interactive marketing in order to break new ground. Continuous application/planning across all media vehicles (e.g., Digital, Print, Broadcast, Local).Digital Media Certified - GroupM Show less

  • Media Planner - Dell Computers

    Jul 2008 - Jun 2010

  • Assistant Media Planner - Olive Garden

    Sept 2007 - Jun 2008
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  Starcom mediavest group

  Jul 2010 - Jun 2013

  Connections manager

  Direct development, presentation and maintenance of media plans for 4 Sprite Flavors brands (Sprite, Fanta, Mello Yello and Seagrams), inclusive of national and regional objective/strategies, POV’s on opportunistic proposals and plan maintenanceLed strategy development for local planning on Coca Cola North America, covering more than 20 active beverage brands (sodas, waters, juices, teas, energy drinks, etc.) each with their own unique audience and market profile. Worked with 10 local client leads and on a daily basis to manage regional plan requests across more than 100 markets. Led digital planning and activation for Coke partnership marketing activating a mix of display and mobile ad networks, as well as site direct high-share placements surrounding local content and social media. Responsible for local media training of the internal planning teams, establishing best practices and benchmarks Show less

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  Mediavest

  Jul 2013 - Apr 2015

  Connections manager

  Worked on set up of American Honda Motor Co. account, as it was a new business win for MediaVest. Developed targeted branding efforts to launch and sustain awareness of Honda and Acura car models. Instrumental in developing cross-platform strategy and goals for Acura. Spearheaded TV, Radio and Digital media campaigns focusing on general and Hispanic markets Focused on lead generation for new car shoppers and retention of lessees

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  Mediacom

  Apr 2015 - Jul 2017

  Associate media director

  Planning lead on MARS - Petcare USOverseeing comms planning for IAMS, Pedigree, Temptations and Sheba

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  Initiative

  Jul 2017 - now

  Dr Pepper Snapple Group

  • Group Director, Comms Design

    Jul 2021 - now

  • Director, Comms Design

    Jul 2017 - Jul 2021