Lydia Welty

Experience

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  Clayton Shaw Park Swim Team

  Aug 2008 - Aug 2016

  Elite Competitive Swimmer

  Trained 20+ hours a week with a competitive club programRaced in Regional and National level swim meetsElected Team Captain by teammates and coaching staff

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  Little Fishes Swim School

  May 2015 - Jul 2015

  Data Entry Clerk

  Updated databases with customer information resulting in increased organization and ease when searching for specific figures

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  Saint Louis University - SuperSkill Swim Camps

  Jun 2016 - Jul 2016

  Swim Coach

  Developed swimming and water survival skills in children ages 3-11Created and supervised water-based workouts and practices

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  Benjamin F. Edwards & Co.

  Jul 2016 - Jul 2016

  Participant in Edwards University

  Personally selected by Mr. Tad Edwards to participate in the second annual Edwards University. This was a day-long intensive program that allowed me to experience a detailed tour of the business and investment world through interactive presentations by a collection of leaders from their firm.I learned about financial planning, investment banking, capital markets, asset allocation, alternative investments, private equity, the economy, technology, law & compliance, financial modeling, global markets, leadership, as well as a variety of other areas in the investment business. Show less

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  Indiana University Varsity Swimming

  Aug 2016 - Dec 2017

  Student-Athlete

  Recruited Division 1 Athlete

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  Benjamin F. Edwards & Co.

  May 2017 - Dec 2017

  Intern with Sales & Marketing Division

  Worked in the Sales & Marketing department to collaborate with the team update marketing materials to new formatting, design customer questionnaires, write articles for their company-wide newsletter as well as original blog pieces for their upcoming millennial-focused series.

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  9Round Fitness

  Sept 2017 - May 2018

  Personal Trainer

  Coached 36+ clients to improve technique and build strength while fostering confidence.

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  Woav

  Sept 2017 - May 2020

  Co-Founder, Start Up

  Woav is a mobile application which provides DTC apparel brands access to consumers in the college and young professional markets. The platform puts brand story first - all while curating a unique, personalized shopping experience.

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  Indiana University Bloomington

  Jan 2018 - May 2020

  Coached students taking advanced Excel Technology & Business Analytics classes in the Kelley School of Business. Tutored peers to expand their analytical and data modeling skills through Excel spreadsheets, the calculation of effective KPI’s and the creation of executive dashboards.Awarded mastery of data visualization and classroom leadership and earned a spot in the top 15% of Kelley peer tutors.

  • Marketing & Professional Sales Major - Kelley School of Business

    Aug 2016 - May 2020

  • K303 Peer Tutor

    Jan 2018 - May 2018
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  Saint Louis Bank

  May 2018 - Aug 2018

  Marketing Intern

  Researched & pioneered the competitive landscape of fellow regional bank’s deposit growth through Excel data modeling to assess our competitive positioning. Comp shopped peer-banks to create a comprehensive analysis of competitive offerings, social media presence to direct our growth efforts as the brand expanded. Collaborated directly with CEO, CMO and brand strategy company to participate in the rebranding of their image and offerings. Developed a 22 page educational packet on financial literacy tools for underprivileged high school students in the greater St. Louis area. Show less

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  3M

  May 2019 - May 2024

  In a dynamic and new role, my function on the Home Depot Key Account team is to manage an online portfolio of 1,000+ SKUs on TheHomeDepot.com which covers trusted 3M products and brands such as Command™, Scotch™ Painters Tape, Ace™, Filtrete™, as well as industry leading products within Abrasives, Respiratory/Hearing/Eyewear Protection and more. The breadth of this portfolio extends across multiple Home Depot departments.Partnership is paramount – ensuring alignment requires a weekly cadence strategizing with and delivering insights to THD’s store and direct fulfillment merchants as well as their teams of inventory planners and analysts. I work closely with our THD Brand Advocate to uncover category insights which are utilized to capture opportunities for KPI improvements.Driving growth requires extensive internal collaboration with Portfolio and Business Unit leaders across multiple divisions to leverage “the big 3M” and push the envelope to uncover and onboard new technologies and innovation. I engage daily with our team’s dedicated shopper marketing and syndication teams to actively monitor and optimize our current online assortment and align efforts with THD’s Retail Media+ organization. The experience I gained working in the field as an End User Rep helps shape the strategy and focus of my responsibility to drive growth within THD’s PRO customer segment . My role extends to both retail and online initiatives as I engage their fast-growing Rep Force of PARs/PASAs and Pro Paint Reps (Behr + PPG) and analyze and expand our assortment on THD’s PRO Platform, QuoteCenter. Show less I engage our full channel through a triangular selling process - furthering the relationship with both division channel partners and end-users to directly drive 3M sales across our full product line through our product and program solutions.As the pandemic fundamentally shifted how we approached business, I rapidly adapted to become highly effective in an increasingly virtual selling environment through newsletters, virtual consultations, promotional contests and the use of QR Codes & surveys to engage key stakeholders.I developed new, unique methods of delivering and quantifying customer-facing communications which have since been adopted by our division as a whole. I created new ways to measure field success and developed various feedback surveys to determine NPS and the success of our product’s implementation within PRO customer’s organizations. Show less Worked alongside the Office Depot Key Account Team within 3M's Stationary & Office Supplies Division at their Delray Beach, FL HQ.Researched and proposed a unique NPI (New Product Introduction) strategy for a new-to-market consumer product, Flex & Seal, which was ultimately adopted by 3M during the product’s first year rollout. Leveraged data analytics to uncover purchasing patterns to drive and direct customer engagement through a multitude of digital platforms. Attended merchant meetings with both the retail and distribution teams to learn how 3M drives sales while simultaneously growing key account business. Conducted detailed comp shops and recommended pricing adjustments to remain competitive in our digital & retail markets. Show less

  • Key Account Manager

    May 2022 - May 2024

  • PRO Sales Specialist

    May 2020 - May 2022

  • 3M Sales Representative

    May 2019 - May 2020

  • Frontline Sales Program - Key Account

    May 2019 - Aug 2019
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  Midea America Corp

  May 2024 - now

  National Account Manager

  Partnering to grow Home Depot’s retail and e-commerce businesses.