Melanie Ehrsam

Experience

• 

  MullenLowe Profero Tech

  Jul 2015 - Aug 2015

  Account Management Intern

  • Received training in Content Management System (CMS) and assisted with website content population• Supported the Quality Assurance (QA) team with website testing• Performed translations from English to Portuguese and Spanish• Assisted in receiving, processing and fulfilling client requests• Conducted research for the making of a social media strategy• Elaboration of detailed manuals for clients

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  Circus Grey

  Jun 2017 - Jan 2018

  Account Executive Assistant

  Part of the Account team of: Cementos APU, Jockey Plaza and Mary Kay Peru• Development and supervision of advertising campaigns and events.• Social Media management.• Supervision of corporate and product launch events.• Annual budget management.• Elaboration of manuals and presentations for clients/internal use.

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  The Estée Lauder Companies Inc.

  Jul 2018 - Jul 2021

  Brands: Aveda & Clinique• Responsible for the product assortment of both brands in the Swiss market• Responsible for demand forecasting and pricing strategy• Accountable for quarterly price lists for all retail partners• Responsible for new product offers• Accountable for monthly Nielsen market analysis to track performance of brand/products• MOB & assortment analysis for Trade activations and promotions• Point of contact for global & regional team for everything related to Product Management• Cross-functional collaboration with the Trade Marketing, Demand Plan, Supply Chain andSales team for the implementation of new product launches and promotions• Monitoring of product related master data• SAP - logistic module Show less

  • Product Marketing Executive

    Jan 2021 - Jul 2021

  • Marketing Coordinator

    Jul 2019 - Dec 2020

  • Marketing Assistant

    Jan 2019 - Jun 2019

  • Marketing Trainee

    Jul 2018 - Dec 2018
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  Mibelle Group

  Jan 2022 - Jul 2023

  Product Manager

  • Product portfolio management for Migros private label Haircare brands• Cross-functional project management of new product development • Close collaboration with the teams from R&D, Legal, Demand Planning, Packagingand Production for the developing of new products• Lead for sustainability-related product-improvement projects within the category • Accountable for product-, design- and text briefs• Responsible for new product offers• Monitoring of product lifecycle• Market-, trends- and portfolio-analysis (Nielsen, SAP & sales performance) for improvement- & new products proposals• Point of contact for the category management team from Migros • Responsible for portfolio performance reports and presentations • Monitoring of product related master data• SAP - logistic module Show less

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  Coca-Cola HBC

  Aug 2023 - Jan 2025

  Portfolio Development Lead

  Brand & Project Manager for Flavours Portfolio: Fanta, Sprite and Fusetea• Portfolio Management of the brands Fanta, Sprite and Fusetea in the Swiss market• Ownership of New Product Development- from Business Case to Commercialization• P&L responsibility• Project lead for innovations, reformulations, packaging changes and delists• Accountable for seamless integration of ATL & BTL Marketing Calendars• Lead cross-functional (sales, insights, finance & supply chain), cross-brand & inter-country projects and teams• Point of contact for Coca-Cola regional/global team• Market- & Portfolio-analysis (Nielsen, SAP & sales performance) for brand-, distribution- improvements & new product proposals to drive profitable growth• Ownership of internal (GM/SLT facing) & external (client facing sell-ins) brand presentations Show less

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  Perfetti Van Melle

  Feb 2025 - now

  Brand Manager Candy

  Brands: Chupa Chups, Mentos Candy and Smint