Experience

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  Odeon cinemas group

  Jan 2010 - Mar 2011

  Introduced and led an in-house marketing team of four people and structured on-site marketing operations. This included tactical POS displays, marketing events and activities and liaising with media outlets to maximise local awareness. I was nominated ‘brand champion’ after exceeding my up-selling targets and sold out premiere seats. Conducted a weekly POS rotationCreated in-house competitions to increase customer engagementsStrengthened media relationships with the local radio, paper and shopping destinations

  • Customer Service Assistant

    Sept 2010 - Mar 2011

  • Odeon (Work experience)

    Jan 2010 - Sept 2010
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  20th century fox international corporation

  Mar 2011 - Feb 2012

  Trade marketing executive
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  Warner bros. entertainment

  Feb 2012 - Feb 2014

  Regional marketing executive
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  Self-employed

  Jan 2014 - Aug 2014

  Sports coach

  - Specialising in pre and postnatal fitness I successfully built up a Personal training business, where I successfully coached 30 women each week. My aim was to make women feel motivated and positive about their post-baby body. - I also taught 260 classes as a group exercise coach. These classes consisted of pre and postnatal, circuit training, and spinning. -I created and led the 'Spartan' series of classes which consisted of tough mudder style training. Over 20 people attended each week at £5 a head, for 8 weeks. All profits from the class were donated to the local YMCA Flyde Coast charity. - I am qualified in the following areas: Body Pump, Spinning, Pre and Post Natal training. - I also hold a Masters in Personal Training which I completed virtually- In 2015 I became a Body Type Nutritionist - In 2018 I competed in a Body Building Competition (Bikini fitness) and won top 3 out of 40 girls at the UKUP. Show less

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  Warner bros. entertainment

  Jan 2017 - Jul 2020

  Regional marketing executive

  • Managed, nurtured and communicated with over 140 exhibitor relationships. • Took ownership of publicity, creative and strategy for UK film acquisitions (Dream Horse) worked with Film Hub Wales to increase sales by 60%• Coordinated and led tactical marketing activity, including partnerships, influencer collaborations, social media, PR and comic cons to drive profit against minimal spend, delivering an annual ROI of 1 million. • Originated 300 partnership opportunities aligned with the wider brand objectives including digital OOH campaign that had a 120% ROI • Introduced a cohesive audit process that measured competitor theatrical activity and Warner’s positioning among the theatrical landscape. • Mentored cinema teams on local and trade marketing practices • Negotiated bespoke premium marketing displays for minimal or no costs attached. • Resolved logistics problems, improved operations, and provided exceptional client support which overall reduced operational costs YOY. • Confidently presented Warner Bros Picture’s theatrical slate to exhibitions and relevant 3rd parties to increase sales and awareness. Show less

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  Freelance

  Jul 2020 - now

  Freelance marketing consultant
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  Aarsleff ground engineering ltd

  Nov 2020 - Feb 2022

  Marketing coordinator

  • Built and implemented an inbound content rich strategy that attracted a qualified audience to owned properties, including blog posts, whitepapers, e-books, reports, presentations, social media, podcast, website articles, newsletters, webinars, infographics. Generated 20 million ROI from activities implemented over 6 months. • Reported client and competitor data insights, along with key research findings to identify opportunities. Using these key insights, I conducted a mixed media campaign that generated 2.5m ROI. • Developed and enhanced the company’s employer brand, working in collaboration with HR to define a more strategic approach, using tailored messaging to establish an attractive and positive workplace.• Produced effective internal and external communications for the UK and European company profile, including copy writing and proofing print and digital assets. • Improved search engine performance and goal setting based on clickthrough rates, traffic, and conversions. Specifically: Organic website, social media, content optimisation, Lead gen Ads and negotiating backlinks. Increased company’s social media presence month to month by 38% and increased website traffic hitting record highs month to month.• I regularly negotiated reduced costs for placement in high-profile media publications and trade events. • Enhanced customer advocacy (including feedback, referrals, testimonials, references, etc.), and increased loyalty and retention as an outcome by 60%. • Organised company events including budgeting, deciding on concepts and the first virtual group conference. Also took responsibility for the companies 30th anniversary, including an awards ceremony. • Responsible for video production, including script writing, creative brief, and approval of creative. • Led the annual marketing strategy, financial budget, and objectives. Show less

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  The film and tv charity

  Feb 2022 - now

  Digital marketing manager