Snow Crane (she, Her)

Experience

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  SC Creative, LLC

  Jan 2017 - now

  Executive Director of Brand & Creative

  Notable Clients: Ridge Wallets, BGZ Brands (AT&T pl), Denik, Zija International, Agnes & Dora, MIT45, Earth & Eden, LaLo & Co.▪ Creative Team buildouts: Including attracting, interviewing, hiring, and developing creative teams (talent include: video, graphic design, photography, social media, UX/UI, digital, and copy.)▪ Oversaw the implementation of visual identity across all user and colleague touchpoints: website, social media, emails, video, photography, packaging, product collateral, advertising, and PR▪ Managed Rebrand rollouts and brand maintenance best practices, including collaboration with webdevelopment, product development, sourcing and production, marketing, and global resources.▪ Retained to bring new, creative ideas and approaches to marketing initiatives – including new ways todeliver authentic and engaging experiences▪ Partnered with senior marketing executives in understanding business needs, prioritizing work, andidentifying new capabilities required of the creative team▪ Strategized and communicated implementation needs as brands and marketing strategy changed based on data, target demographic, google analytics, etc.▪ Trained internal marketing teams on creative briefs, brand touchpoints, and cohesive campaign success across all platforms and touchpoints, as well as assigned KPIs and metric-measured milestones▪ Consulted on Photography Studio and Production Process buildouts, including location design, equipment, hiring talent, calendaring, vendor contacts, location scouting, and wardrobe.▪ Strategized marketing collateral pipeline for all internal teams, including all Social Media channels, Blogs, Podcasts, Websites, Landing pages, Corporate Communications, Public Relations, Advertisements, Sales, Catalog, and Events. Mostrar menos