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Amanda Borges

Amanda Borges

Followers of Amanda Borges949 followers
location of Amanda BorgesSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Marketing Communication Manager, Health & Biosciences at IFF

  • Education

    • Universidade Cândido Mendes

      2011 - 2012
      Postgraduate International Relationships

    • ESPM Escola Superior de Propaganda e Marketing

      2021 - 2023
      Master in Transmedia Business Communication Communication

    • Pontifícia Universidade Católica do Rio de Janeiro

      2014 - 2016
      Master’s Degree Literature, culture and contemporaneity

      Activities and Societies: - Article "Colecionador de cacos: a memória em Carlos Drummond de Andrade", published in Revista Portuguesa de Humanidades (2014). - Article "Crônicas de saudade", published in Revista Opiniães - Dossiê Literatura e Cidade (2016). The city that is not – Reading the suburb of Rio de Janeiro analyses the specificities of the concept “suburb” in the city of Rio de Janeiro to try to comprehend how its process of resignification impacted cultural discourses existent about it. Result of the cities’ growth and one of the defining elements of its modernization, the suburb is a singular space in the constitution of the metropolis.Understanding the definitions this territory gained in cultural discourses is essential to… Show more The city that is not – Reading the suburb of Rio de Janeiro analyses the specificities of the concept “suburb” in the city of Rio de Janeiro to try to comprehend how its process of resignification impacted cultural discourses existent about it. Result of the cities’ growth and one of the defining elements of its modernization, the suburb is a singular space in the constitution of the metropolis.Understanding the definitions this territory gained in cultural discourses is essential to comprehend the modern city. In an attempt to contribute to the theoretical analysis of this theme, this dissertation departs from an historical, sociological and geographical bibliography to read cultural representations of the suburb during the twentieth and early twenty-first century in Rio de Janeiro, aiming to conceptualize and historicize the concept suburb and analyze the relations between urbanism, architecture, imagery and urban experience in the narratives concerning this space. Show less

    • Pontifícia Universidade Católica do Rio de Janeiro

      2007 - 2010
      Bachelor's degree Journalism

  • Experience

    • Livraria Saraiva

      Aug 2008 - Jan 2012

      Organization and publicity of bookstore’s events in Rio de Janeiro, Niterói and Juiz de Fora’s.Journalistic coverage of International Literary Festival of Paraty (FLIP), in 2011. Organization and publicity of bookstore’s events in Rio de Janeiro, Niterói and Juiz de Fora’s.

      • Communications Analyst

        Jan 2011 - Jan 2012

      • Communications Intern

        Aug 2008 - Dec 2010

    • ROCCO

      Jan 2009 - Sept 2019
      Freelancer

      Writing book’s press releases and development of two institutional blogs for the releases of the books Harry e seus fãs (www.harryeseusfasolivro.wordpress.com) and Que País é Este? (www.quepaiseesteolivro.wordpress.com).

    • Ideia Casada Comunicação

      Mar 2012 - May 2013
      Press Officer

      Press officer for companies in the areas of education, human resources, health care and culture.Serve as the main contact for media and press inquiries. Draft press releases and other public materials. Respond to requests and co-ordinate interviews with experts, find the most qualified expert for the topic and set up interview logistics and details. Co-ordinate visits by journalists and film crews; organize press events and handle logistics of press conferences.Contribute to the agency's social media (Facebook and Twitter) and blog. Show less

    • Colégio Cruzeiro

      Jan 2014 - Jul 2018
      Communications Analyst

      Writing for the company’s online and print publications. Corporate communications and company’s social media. Journalistic and photographic coverage of the company’s events. Development of integrated communications strategies.

    • Usei Uma Vez

      Aug 2018 - Oct 2021
      Freelance Content Producer

      Development of digital marketing strategy for the brand, a website selling pre-owned wedding and party dresses. Instagram's content production and management, creation of e-mail marketings and development of content for the company’s blog, with SEO techniques.

    • Conteúdo Online

      Sept 2018 - Feb 2019
      Content Producer

      Production of journalistic content about health for Portal Sharecare, of SulAmérica Seguros. Research in scientific journals, medical associations and international health associations.

    • 2PRÓ Comunicação

      Apr 2019 - Jan 2022
      Marketing Communications Assistant

      Marketing Communications for IFF’s Health & Biosciences division (former DuPont Nutrition & Biosciences) in Latin America, supporting the industries of Health, Grain Processing, Home & Personal Care and Microbial Control. Report to the VP of Marketing & Communications.

    • IFF

      Jan 2022 - now

      - Create and execute communication plans for the Health & Biosciences division in Latin America and for the Health, Grain Processing and Home & Personal Care business units, including promotional and advertising communications projects such as digital, print, and special events- Collaborate with marketing, product and sales teams to fully understand communication needs.Assist in marketing communications plan preparation, including budget and short and long-term strategy- Evaluate success of campaigns when completed- Identify new marketing communications opportunities for company and carry out marketing communication initiatives using social media, press relations and digital and F2F event for customer intimacy Show less

      • Marketing Communications Manager

        May 2023 - now

      • Marketing Communications Coordinator

        Jan 2022 - now

  • Licenses & Certifications

    • Create A Brand Strategy

      LinkedIn
      Apr 2020
      View certificate certificate

    • International English Language Testing System (Overall Band Score - 7.5)

      IELTS Tests Practice

    • Google Analytics for beginners

      Google
      Mar 2018
      View certificate certificate

    • Test of English as a Foreign Language (Total Score - 99)

      The TOEFL® test