Cara Taylor

Experience

• 

  IHeartMedia

  Jan 2010 - Jan 2014

  • Create and produce Non-Traditional Revenue programs such as community events, charity events, station events and concerts working within budget guidelines.• Manage Digital Marketing programs for six radio station websites.• Manage (8) Radio Station and Event Social Media pages.• Placement of all additional media advertising such as print, television and billboard.• Develop and manage house accounts by producing advertising schedules and marketing campaigns.• Assist Sales Managers with six top-rated, aggressive radio stations daily sales operations. Show less

  • Promotions and Marketing Director

    Jan 2012 - Jan 2014

  • News Director

    Jan 2010 - Jan 2012
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  Amplified Digital Agency

  Jan 2015 - Jul 2023

  • Interfaces with client and internal stakeholders to resolve open issues.• Executes fulfillment of large digital product suite, including SEM, Native Display, Targeted Email, Facebook Ads, Video Ad Production, ensuring campaign is flighted and resolves any inquires during life cycle.• Serves as primary point of contact for resolving pre and post campaign setup including GTM creation, data flow for reporting purposes and all other issues related to data mapping.• Analyzes KPIs for campaign performance, and provides optimization recommendations based on findings. Show less • Managed complex website projects from start to finish, serving as a facilitator of conversation and educational resource for sales staff and clients.• Works closely with the fulfillment team to monitor all projects and creatives for deadlines.• Supported internal stakeholders on timelines, and obtained all assets from clients within predetermined SLAs.• Advised clients and internal staff on design and technical recommendations based on industry best practices.• Coordination with interactive designers and developers on design and user experience of websites or other interactive projects/elements. Show less

  • Client Solutions Specialist

    Aug 2022 - Jul 2023

  • Market Success Strategist

    Nov 2021 - Aug 2022

  • Project and Communications Manager

    Nov 2016 - Nov 2021

  • Social and Reputation Specialist

    Jan 2015 - Nov 2016
• 

  Audacy, Inc.

  Oct 2023 - now

  Digital Campaign Manager

  • Accountable for ownership of the post-sale process, ensuring full and complete delivery of all digital campaigns, including but not limited to order entry, fulfillment, optimization, and reporting.• Assist the sales teams and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.• Ensure all digital campaigns are moving through the fulfillment process between teams while meeting necessary timelines for client orders.• Monitor Campaigns to ensure they are hitting the agreed-upon goals.• Assist with ongoing and month-end campaign/order reconciliation to verify delivery against monthly billing amount. Show less