Cynthia Bandeira Ieno

Experience

• 

  L'Oréal

  Jan 2009 - Aug 2015

  - Management of Fragrances, Skincare, and Makeup categories- Leadership of the brand's online communication activation project, including social media, media, and e-commerce.- Launch and support of the fragrance La Vie Est Belle, the brand's best-seller and the top-selling product in the market for over 10 years.- Creation and execution of promotional and trade plans across all categories- Market and competition analysis with support from the market monitoring tool, Segmenta

  • Digital and Product Manager - Lancôme

    Oct 2013 - Aug 2015

  • Marketing Assistent - Yves Saint Laurent

    Jun 2010 - Sept 2013

  • Estagiária de Marketing - Redken

    Aug 2009 - Jun 2010

  • PR and Events Intern

    Jan 2009 - Aug 2009
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  Essilor Group

  Aug 2015 - Dec 2019

  - Management of the Varilux® brand in Brazil, a global leader in its segment.- Development and execution of strategic marketing plans, ensuring implementation across all channels.- Support in the launch and development of the Varilux em Dobro promotion, an innovation in consumer promotions in the optical market.- Product launch and management, such as Varilux Series, which contributed to strong sales growth in 2018.- Acceleration of the promotion and the brand in 2019, coordinating and executing the brand's media plan, with the creation and production of campaigns featuring local ambassadors that supported the year’s growth. Show less

  • Brand Manager - Varilux

    Aug 2018 - Dec 2019

  • Brand Manager - Transitions

    Aug 2015 - Aug 2018
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  EssilorLuxottica

  Oct 2020 - now

  - Management of product categories (eyewear, apparel, footwear, and accessories), communication, and sports marketing, developing and executing short and long-term strategies in Brazil aligned with global guidelines.- Responsible for maintaining the huge brand awareness in Brazil, focusing on improving local communication and increasing the reach of new accounts.- Leadership of the apparel and footwear creation and development team with local production (95% of the portfolio), having launched 4 collections so far, aimed at improving quality, productivity, and profitability, delivering a margin increase.- Focused on facilitating the integration between wholesale, retail, and e-commerce channels to ensure aligned execution of the brand's plan.- Responsible for launching local campaigns, including the relaunch of Teeth in the market Show less - Responsible for managing and implementing B2B incentive and relationship programs, monitoring KPIs, and collaborating with agencies and cross-functional teams to identify growth opportunities, increase engagement, and boost productivity.- Management of Conecta Vantagens, a relationship and benefits program for optical store salespeople, with a base of over 30,000 active users and maintaining strong growth in registered CPFs and sales of incentivized products during the period.- Management of Varilux Especialista, a B2B relationship program with optical store owners, whose user base represents around 10% of the Brazilian optical market.- Launch of the EL360 program, EssilorLuxottica's first relationship program with the top eyewear and lens clients in the market. Show less

  • Head of Marketing | Executive Manager - Oakley Brazil

    Aug 2022 - now

  • Sr Trade Marketing Manager - CRM and Digital Communication

    Oct 2020 - Jul 2022