
Timeline
About me
Head of Marketing at OVO Network | AEHL | Marketing Strategy | Growing Brands
Education

Cxl
2022 -
Ehl hospitality business school
2015 - 2019Bachelor of science (b.sc.) international hospitality management and business graduated with honors (5.1/6)Activities and Societies: Young Hoteliers Summit (Marketing assistant & Core Team member), First Aid team member (1222), Student Social Responsibility (Charity Events Manager), Students Help Students buddy program Ecole hôtelière de Lausanne (EHL) is the global leader in hospitality management education with 3,000 students from 90 nationalities. The 4-year program is focused on teamwork and public speaking, and mirrors a progression in hotel hierarchy: starting with a solid grounding in hospitality service fundamentals, continuing with two internships, and culminating with advanced managerial, analytical and financial skills.Relevant subjects: Corporate & Real Estate Finance, Corporate Strategy… Show more Ecole hôtelière de Lausanne (EHL) is the global leader in hospitality management education with 3,000 students from 90 nationalities. The 4-year program is focused on teamwork and public speaking, and mirrors a progression in hotel hierarchy: starting with a solid grounding in hospitality service fundamentals, continuing with two internships, and culminating with advanced managerial, analytical and financial skills.Relevant subjects: Corporate & Real Estate Finance, Corporate Strategy, Macro & Micro EconomicsStudent Business Project: 3 months consulting mandate to create a new brand for Six Senses Hotels and Resorts. Project included a final report and a presentation of our work in front of the CEO of Six Senses. Show less
Experience

Club med
Jul 2015 - Jan 2016Public relations & front desk receptionist internDuring my 6-month operational internship at Club Med, I was in charge of: -Preparing welcome letters for all the French, Gold and VIP guests -Providing personalised service to all guests -Greeting and bidding farewell to all the French, Gold and VIP guests-Preparing cocktail invitations for the concerned guests-Conducting check-ins, check-outs, making car rental reservations, following-up on guest requestsI also had the opportunity to receive ongoing trainings on how to handle guest complaints, process reservations as well as manage room planning and traffic management. Show less

Hermès
Aug 2017 - Jan 2018Communications intern: events and crmDuring my time as and Events, Communications and CRM intern at Hermès, I participated in the organisation of eight Hermès events around Switzerland, including VIP evenings, in-store events and pop-up concepts. My main responsibility was to by the primary point of contact for all event suppliers. I was in charge of following-up on our orders, ensuring proper set-up and break-down of the event space as well as controlling the billing process while monitoring the budgeting commitments. I also had the chance to be present at each event, ensuring its smooth-running and guest satisfaction. Additionally, I was responsible for keeping the CRM database up to date while conducting regular data analysis. Finally I assisted in managing the mailings for different PR events organised by Hermès. Show less

Cargill
Aug 2018 - Aug 2018Hr administratorDuring the one month Summer job as an HR Admin at Cargill S.A. International, I participated in the implementation of the Human Resources development project in Russia and Ukraine. I was in charge of taking minutes during the regular meetings that we held with stakeholders from both Russia and Ukraine, I updated the projects process & visio flow documents, kept track of the different country specific requirements and finally I gave some input on the communication documents that were developed to inform employees of the change. Show less

Sandler emea corporate training
Mar 2020 - Aug 2020Marketing operations associateDuring my time at Sandler EMEA Corporate Training, I was put in charge of researching the value of Business and Brand Communities. In parallel, I pitched the idea of a B2B Community for Sandler customers to the Executive Team and assisted in its implementation shortly after. Community-based marketing has pushed Sandler Training to stop its mass-marketing and focus on a smaller audience. The initiation of bi-monthly Virtual Round Tables have since seen their registration rates double! To conclude my research, I co-authored an Insights article about the role of Communities in the future of Marketing, published by ONResearch (Link below). Show less

Ovo network
Jul 2020 - now𝘖𝘝𝘖 𝘕𝘦𝘵𝘸𝘰𝘳𝘬 𝘪𝘴 𝘢 𝘩𝘪𝘨𝘩-𝘦𝘯𝘥 𝘤𝘩𝘢𝘭𝘦𝘵 𝘳𝘦𝘯𝘵𝘢𝘭 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘨𝘶𝘦𝘴𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘰𝘷𝘦𝘳 300 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘭𝘱𝘴.As a Marketing Manager with two years of experience, I spearhead the development of yearly marketing strategies aimed at achieving overall company objectives. My role involves strategic budget allocation decisions to maximize ROI across various marketing channels. I successfully nurture and manage relationships with digital agencies, overseeing PR, SEO, and SEA initiatives to drive brand visibility and engagement. With a keen eye for analytics, I lead the implementation of both digital and offline campaigns, tracking performance metrics to refine the strategy and optimize the outcomes. Managing all B2B and B2C marketing activities, I work to enhance brand presence and customer acquisition. Additionally, I provide leadership to a team of three marketing specialists, fostering a collaborative environment geared towards achieving collective goals. Show less
Head of Marketing
Jan 2022 - nowMarketing Coordinator
Jul 2020 - Jan 2022
Licenses & Certifications
- View certificate

A/b testing mastery
CxlOct 2022 - View certificate

Google tag manager for beginners -2019
CxlJan 2023 - View certificate

Attribution
CxlJan 2023 - View certificate

Intermediate google analytics
CxlDec 2022 - View certificate

Copywriting and product messaging
CxlFeb 2023 - View certificate

Google analytics for beginners
CxlOct 2022 - View certificate

Complete web design: from figma to webflow to freelancing
UdemyJan 2021 - View certificate

Landing page optimization
CxlFeb 2023 
Diploma in photography
UpskillistDec 2016
Languages
- frFrançais
- alAllemand
- esEspagnol
- enEnglish
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