
SAMSON ADEAGA, CSM®, MSM
Sales and Brand Marketing Manager

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About me
Agile Product Manager || Product Owner || Scrum Master || Product Analyst || CX Manager
Education

Allison Academy
-Diploma Project Management 87%Activities and Societies: GANTT CHART, PERT Technique, CPM.

Allison Academy
-Diploma Customer Service Management 90%Activities and Societies: coomunication techniques, interpersonal actions.

Adekunle Ajasin University
2011 - 2015Bachelor's degree Economics
Experience

Peedec Bottling Company
Dec 2015 - May 2018Sales and Brand Marketing Manager
Stanbic IBTC
Jun 2018 - Jun 2019Business Development Executive
UBA Group
Jul 2019 - Dec 2023• Manage cross-functional team and stakeholders’ communication, and oversaw product development from inception to implementation• Drive optimization and process improvements between product, design, FEP, and development teams. • Track monthly, weekly, and daily ATM transactions, which includes OU, NoU and remote OU Transaction and ensuring that our performance aligns with achieving and surpassing our target.• Oversaw deployment of ATMs to branches, Offsite locations, and e-branches bearing in mind accessibility, availability and visibility Show less • Provided customer insights through research and analytics that led to CX improvements, driving the bank 2 places up in the KPMG Nigeria Banking Industry CX ratings in 2021.• Devised strategies with product business teams to deep dive the root cause of contact concession spike and derive lasting solutions.• Engineered Cross-selling and persuasive sales techniques to upsell services and/or convince customers to enrol and use additional banking services.• Provided insights that improved overall CX and led to a 20% increase in profit before tax in 2021 Show less
Team Member, ATM Projects & Business (Product Management)
Sept 2021 - Dec 2023Team Lead - Customer Experience
Feb 2020 - Sept 2021Team Member, Customer Experience
Jul 2019 - Jan 2020

United State of Afrika
Jan 2023 - Dec 2023Product Manager
Heritage Bank Plc
Feb 2023 - nowTeam Lead, Digital Banking (ATM, CARD, POS, USSD and Web Acceptance)• Achieved 99% uptime consistently across Bank’s ATM, POS and USSD network, ensuring seamless customer transaction.• Developed and executed strategies to improve customer experience by enhancing electronic services.• Successfully implemented innovative value-added services, exceeding monthly budget by 15% amid the cashless policy.• Collaborated with cross-functional teams, including Digital Specialists, to ensure accurate execution of use cases, optimizing project cost efficiency.• Developed and maintained detailed project plans and reports, effectively communicating tasks, milestone dates, status, and resource allocations.• Implement the justification and appraisal analysis to determine the profitability of deploying ATMs to offsite locations.• Ensured all Service Level Agreements with solution partners provides the bank with the right value in terms of process efficiency and customer experience and profitability• To Ensure that vendors deliver target projects that are fit for purpose and meets business expectations. Show less
Licenses & Certifications
- View certificate

Certified ScrumMaster (CSM®)
Scrum AllianceAug 2022 - View certificate

Problem Solving Using Computational Thinking
University of MichiganMay 2021 .webp)
Lean Six Sigma White Belt Certification
The Council for Six Sigma Certification (CSSC)Oct 2019
Project Management Essentials Certified (PMEC)
Management & Strategy InstituteDec 2022.webp)
Strategic Management Professional (SMP)
Institute of Strategic Management, Nigeria ISMN (Official LinkedIn Account)Dec 2020
Data Analytics using Power BI: Concepts
SkillsoftMay 2020- View certificate

Product Management: Building a Product Roadmap
LinkedInJan 2022
Volunteer Experience
Business Analyst
Issued by PLACE OF CHANGE DELIVERANCE CHURCH on Dec 2017
Associated with SAMSON ADEAGA, CSM®, MSM
Languages
- enEnglish
- yoYoruba
- haHausa
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