Experience

• 

  Sprint -tgs wireless

  Jan 2004 - Jan 2008

  Director of indirect distribution sales

  DIRECTOR OF INDIRECT DISTRIBUTION SALES, TGS WIRELESS/SPRINT MASTER DEALER• Managed 10 Direct Reports and 350 Indirect Retailers• Increased sales by implementing an advanced commission program (credit terms) based on sub-dealer’s prior production and upcoming commissions.• Led TGS through an unprecedented growth stage to become Sprint’s #1 Master Agent• Negotiated with Sprint leadership to increase sub-dealer productivity and meet key objectives and marketing initiatives.• Reported directly to the Senior VP of Sales and collaborated to establish Sub-Prime market dominance. Show less

• 

  T-mobile

  Feb 2008 - Jul 2016

  Area sales manager-indirect distribution

  INDIRECT CHANNEL PARTNERS (MASTER AGENT DISTRIBUTION), METROPCS• Launched MetroPCS’ Southern California Market• Acted as the primary contact for sales, inventory support, and marketing materials for offices within the assigned geography-DTPCS and Digicomm Master Dealers• Collaborated with primary master dealer stakeholders and Sub-dealers to create improvement plans and if necessary, to terminate underperforming sub-dealers.• Increased market presence within the Sub-prime demographic identifying key growth areas of opportunity, resulting in new sales opportunities and expansion into new geographies.• Managed sub-dealer employee training. Developed systems to track, reward and coach master agents on sub-dealer employee compliance• Collaborated with cross-functional team members to implement California’s Net-promoter program. Master Agent/Sub Agent grading and reporting. Show less

• 

  Dish network-business

  Jul 2016 - Sept 2021

  Enterprise account manager/area sales manager- dish fiber

  • Collaborated with the Head of Master Distributor to develop and execute implementation strategies for product and promotional launches, ensuring the achievement of OKRs and KPIs.o Product Launches- AirTV (#1 in National Sales),OTA-Hopper Integration, Latino Marketing initiative• Support local master distributor offices to expand presence in new and existing geographies, driving sales opportunities in Southern California, Arizona and Nevada Regions• Managed MDF/Co-op marketing funds with Master Distributor to deliver innovative grassroots marketing strategies• Conducted market visits to monitor activities, identify process improvements, and implement measures to enhance operational efficiencies • Conducted comprehensive account analysis, identified opportunities for upselling and cross-selling, and developed strategic account plans to maximize revenue o Led and mentored a team of diverse Retailer Employees and Contractors to achieve and surpass local market sales targets by36%o Established Dish (On-Tech)/IOT Company Cross Selling Relationshipo Lead AM in Dish’s Premier Wireless Program Cross selling program • Developed personal Go-To Market strategy to develop relationships with key stakeholders in multi-family residential vertical to sell Dish Fiber product Show less

• 

  Crown castle

  Sept 2021 - Apr 2024

  Medium to large enterprise account executive
• 

  Verkada

  Apr 2024 - now

  Channel sales manager socal