
Timeline
About me
Visual Merchandising Manager. L’Oréal Dermatalogical Beauty Division. CeraVe / La Roche Posay / Vichy / SkinCeuticals
Education

Unisa
1998 - 2003Bcomm marketing
Jeppe high school for boys
1993 - 1997Matric
Experience

Elizabeth arden
Nov 2001 - Apr 2010National merchandising managerTasked with improving the overall look and brand in Southern Africa. Had the fortunate opportunity to intiate brand projects that would elevate the brand into a more prestigous category. Facilitated projects included the following: - Branded counter builds within various retail groups.- Design and implementation of a locally produced shelf access system. - Plannogram rollout specific to various retail groups.- Ensuring the brand identity was consistent across all retailers. - Window conceptualization / suggestions for various retail groups.- Responsible for execution of promotional, training and events driven set ups. Show less

Kinky chinkie creations
May 2010 - Oct 2011Owner and designerIn 2010 i started a cartoon based design company. Designs were all hand drawn and edited thereafter. The designs were applied to various mediums and sold in 6 boutique retail stores across South Africa. The brand gathered mometum and has created a cult status amongst the fashion conscious youth.Self taught in the art of design, pattern making, manufacturing and marketing of a brand. Sourcing the correct materials at the correct price was paramount to the business model and have successfully set up a reliable pool of suppliers. The brand has moved on to more customized designs vs large scale production. This situation suits me as a part time business owner. Show less

Ackermans
Nov 2011 - Oct 2012Shoe city visual merchandising & brand managerTasked with the effective implementation and execution of a national plannogram rollout for approximately 150 stores. Working closely with buyer's to implement plannograms that complemeted the seasons trends. Window conceptualization and execution thereafter. Coordinating monthly brand activations across various media platforms from magazine / newspaper print to online banners and social media interactions.Worked closely with the preferred advertising agency on new ad campaigns that complemented the trends and styles for the season. Show less

Edcon
Nov 2012 - Apr 2016Cosmetics and studio q project specialistTasked with facilitating various projects that concern the Cosmetic and Studio Q department in the Edgars chain. Projects include:- New / Revamped store openings.- Branded Counter builds installations- Rollout of fixture updates.- Visual Merchandising implementation and maintenance thereafter. - Analysis of overall business dealings & impacts of various factors involving cosmetics. Work closely with all stakeholders to ensure the effective execution of various projects. - Show less

L'oréal
Apr 2016 - Jan 2017National merchandising manager - consumer products divisionWorking within a dynamic Business Development Team- Consumer Products Division for L'Oréal SA. Key focus on permanent and semi-permanent merchandising fixtures for prestigous brands including L'Oréal Paris | Maybelline | Garnier | Essie | NYX cosmetics | Dark & Lovely. Managing the Merchandising & Capex budgets, ensuring that each brand's unique corporate identity is visually implemented within our retail partners.

African sales company
Jan 2017 - May 2020Visual merchandising managerResponsible for the in-store execution of multiple luxury fragrance brands, with a main focus on product planograms, updates to visual artwork & shelf tool animations. Providing the Sales & Operational teams with clear & concise communication packs to implement a consistent message across various retail partners.

Self employed
May 2020 - Oct 2023Freelance digital artist
Bespoke business solutions south africa
Sept 2020 - Jun 2023Brand experience designerA highly motivated & creative professional responsible for designing & maintaining the visual image of a company’s brand across multiple platforms. 15+ years experience in graphic design & creative managerial positions. Assisting brands across various industries in the creation of visually inspiring solutions that satisfy the requirements at different points of their evolution. Key Skills * Proficient with Adobe design software such as InDesign, Illustrator, Photoshop & Lightroom. * A keen eye for aesthetics & details* Excellent communication skills* Ability to work methodically and meet deadlines* Creative Problem Solving* Interpersonal skills, collaboration, communication, efficiency Show less

Signature cosmetics
Jul 2023 - Dec 2024Brand visual merchandising specialist
L'oréal
Dec 2024 - nowVisual merchandising manager
Licenses & Certifications
- View certificate

Introduction to graphic design
LinkedinJul 2020 - View certificate

Marketing your side hustle
LinkedinJul 2020 - View certificate

Google analytics essential training
LinkedinJun 2020 - View certificate

Marketing on instagram
LinkedinJul 2020 - View certificate

Data visualization: best practices
LinkedinAug 2020 - View certificate

Visual communication for business: the marketer's secret weapon
LinkedinAug 2020 - View certificate

Learning infographic design
LinkedinAug 2020 - View certificate

Content marketing foundations
LinkedinJul 2020 - View certificate

Online marketing foundations
LinkedinMay 2020 - View certificate

Marketing on facebook
LinkedinJun 2020
Languages
- enEnglish
- afAfrikaans
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