Laurence Baker

Experience

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  Catalyst

  Aug 2005 - Dec 2005

  Research Assistant

  Role & Responsibilities- Research for current client projects, proposals and prospects, including:- Sports statistics- Client information for projects and proposals- Competitor information, clients and in-house- Corporate gift research, sourcing and purchasing- Image sourcing for the Creative Designer- Data compiling and analysis - Creation of presentations for clients and for internal useAssisting in the running of catalysts off-site leadership programmes - General business support- Proof reading and quality controlling documents and presentations- Office administration, stationery supplies and document production- Assisting in production and mailing of marketing campaigns Show less

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  Mason Zimbler - Microsoft Account

  Jan 2006 - Sept 2008

  Roles and Responsibilities- SharePoint maintenance- Setting up download URL’s for Screen Casts - Setting up SharePoint for the Windows Phone team- Obtain data on download URL’s and streaming URL’s for Screen Casts.- Editing creative for Windows Phone site. - Producing banners for website’s using Photoshop- Setting up of agency staff accounts- Managing corporate events Roles and Responsibilities - Assisting with the setting up of offsite events- Setting up accounts for agency employees and smart card access- Constructing of presentations for agency selection and events - Setting up and maintaining marketing department SharePoints - Setting up and maintaining the Marketing departments intranet site. - Support the organisation of collateral for events.- Organising golf days at Wentworth

  • Online Communications Executive

    Jun 2007 - Sept 2008

  • Marketing Communications Support

    Jan 2006 - Jun 2007
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  Metia - Microsoft Account

  Sept 2008 - Jul 2012

  - Managing all on Network advertising and management of on-search directory pagesRoles and Resposibilities- Management of 14 on search directory pages- Building of XML content files- Collaboration with search manager on content - Day to day management of directory pages- Implementation of atlas tags on the pages for all tracking- Management of Microsoft.com/UK homepage- Managed the new design build from Version 15 to Version 16- Managed addition of tab feature for different business groups- Targeting of small business owners with small business products- Day to day management of the page- Management of Microsoft.com/UK ad serving programme- Implementation of all on network advertising- Optimisation of ads to raise initial response rate- Raised IRR from 0.13% in FY09 to 0.66% FY11- Calloboration with a variety of business groups to get creative on the network- Management of microsoft.com/uk Editor’s Choice keyword programme- Collaborate with business groups to maximise on network search engine optimisation Show less - Managing all display advertising on the Microsoft.com/uk networkRoles and Responsibilities- Management of microsoft.com/uk Homepage- Managing advertisements into Silverlight on the homepage- Targeting users to promote new products - Raised Silverlight penetration from 16% in 2008 to 55% in 2010- Raised Internet Explorer 8 penetration from 39% in October 2009 to 48% in July 2010- Adaption of homepage for ‘Big Bet ‘campaigns - Management of microsoft.com/uk Editor’s Choice keyword programme- Collaborate with business groups to maximise search engine optimisation- Management of Microsoft.com/uk Ad-serving programme- Implementation of all display ads- Raising initial response rate average from 0.13% in 2007 to 0.43% in 2010- Collaborate with business owners to increase initial response rate Show less

  • Microsoft.com/uk Network Advertising Manager

    Oct 2011 - Jul 2012

  • Digital Marketing Executive

    Sept 2008 - Oct 2011
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  Microsoft

  Jul 2012 - Jan 2013

  Pursuit Team Coordinator

  - Produce client proposals for Services Pursuit Bid Team- SharePoint maintenance and management.- Collate monthly WE Pursuit Team Report.

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  Softcat Ltd

  Jan 2013 - Jan 2015

  Sales Account Manager

  Selling of software licensing, hardware, managed services and full infrastructure solutions.- Responsible for new business development- Cold calling to generate new business- Opportunity development, cross sell and qualification- Account management of larger prospects (e.g. Bauer Media, Abnormal Load Engineering Ltd)- Proposing, quoting and closing of all business in account base.- Work with product specialists to develop wider opportunities in key areas (e.g. Security, storage, networking)- Consistently overachieve targets – FY14 122% of full year target, generating £84k profit. - Generated £490k of new revenue from new accounts in last 12 months.- Single point of contact for accounts in account base. Show less

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  Oracle

  Jan 2015 - Jun 2017

  Prime Field Senior Account Manager - Database

  - Selling of software licensing, and cloud services for Oracle Database- Targeted on On-Premise and Cloud Services (PaaS) - Responsible for developing, supporting and stimulating the sales of Oracle products primarily via face-to-face, telephone, and email. - Cold calling to generate new business, specifically in PaaS for existing Oracle customers. - Meeting customers Face-to-Face to present proposals, discuss strategy and licensing. - Campaign planning with Partners to generate interest in new and existing accounts- Opportunity development and qualification with Partner involvement. - Proposing and quoting of all business - Building relationships with Oracle preferred Partners - Grow current install base of existing customers in my territory by cross-sell and up-sell of products via Partners- Ownership of Oracle Direct Technology deals in my territory. - Work with other business areas (Middleware, Apps, Hardware etc.) to grow total deal value to Oracle Show less

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  Amazon Web Services (AWS)

  Jun 2017 - now

  • Sales Manager - UK EDU, NPO and Ireland Territories

    Jan 2021 - now

  • Sales Manager - UK Territories - EDU and NPO

    Jan 2020 - Jan 2021

  • Team Lead and Education Account Manager

    Mar 2019 - Dec 2019

  • Education Account Manager

    Jun 2017 - Feb 2019