Laura Perocier

Experience

• 

  Prudential Securities

  Jan 1992 - Jan 1999

  Played instrumental role in developing and communicating a unified investment strategy leveraging all product lines, in addition to creating a risk management strategy for the customer base. Spearheaded marketing efforts for the national sales organization, including editorial oversight of all product areas. Redesigned and transformed the firm’s primary sales publication into an online format, increasing internal website traffic by 60,000+ in a few months, in addition to saving >$500K. Rapidly promoted through 3 positions to this senior level role tasked with providing timely sales strategies through weekly collaboration with 20 product groups. Conducted interviews with department heads and financial advisors.

  • Vice President, Marketing Director – National Sales

    Jan 1997 - Jan 1999

  • AVP, Senior Editor – National Sales; Junior Analyst; Sales Desk Associate

    Jan 1992 - Jan 1997
• 

  Salomon Smith Barney

  Jan 1999 - Jan 2000

  Vice President, Head of Marketing – Smith Barney Mutual Funds & Annuities

  Led the development of a comprehensive and integrated communications strategy, including an internet/intranet presence, to position the firm’s asset management products for aggressive expansion. Maintained ongoing communication with National Sales Department to ensure a high-quality overlay with the retail sales marketing program.

• 

  MetLife Investors

  Jan 2001 - Jan 2008

  Promoted to lead the account management strategy for the newly-formed Broker Dealer Channel, following the acquisition of Travelers in 2005. Refocused efforts of the sales distribution organization that catapulted MetLife’s ranking to #1 with key regional broker dealer firms. Recruited to this key leadership role tasked with driving sales and market share growth in the third party annuity space. Built relationships and secured distribution sales agreements with firms across all distribution channels, including preferred relationships that yielded triple-digit percentage sales returns. Secured MetLife’s #1 ranking with key partner firms, such as Wells Fargo, LPL, and UBS.

  • Account Management Vice President – Annuities, Broker Dealer Channel

    Jan 2005 - Jan 2008

  • Regional Sales Vice President – Channel Management

    Jan 2001 - Jan 2005
• 

  MetLife Investors

  Jan 2009 - Jan 2011

  Strategic Relationship Manager – Annuities, Bank, Broker Dealer, Wirehouse

  Following an organizational restructuring, assumed additional accountability for managing Bank Channel as well as the Broker Dealer Channel. Hand-selected to lead internal Account Management Excellence committee, focused on organizational improvement initiatives, and renegotiated various long-standing marketing allowance agreements that saved the company $220K in the first year alone.

• 

  MetLife Investors

  Jan 2012 - Mar 2017

  Sr. Strategic Relationship Manager – Third Party Distribution

  Lead the strategy for managing a portfolio of client relationships across multiple distribution channels. This includes conducting ongoing analyses of marketing allowance and revenue share agreements. Develop and implement mutually beneficial sales, marketing, and operational plans to strengthen distributor relationships and grow sales and market share.

• 

  Brighthouse Financial

  Mar 2017 - now

  Sr. Strategic Relationship Manager