Experience

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  Alerion hungária energetikai ltd.

  Mar 2011 - Jan 2013

  Environmantal project assistant

  Alerion Clean Power is an industrial group listed on the Milan Stock Exchange, specializing in the production of electricity from renewable sources, particularly in the wind sector. Alerion has a highly qualified and dynamic team with an experience of over 10 years in the renewable energy sector. Alerion Hungária Ltd.'s goal is to build and operate renewable based (wind, solar, biomass) power plants in Hungary, contributing to the building of a green economy and building in this way a better future.My responsibilities:- environmental projects managing- coordinating colleagues particiating in projects- collecting new projects- keep contact with partners- keep contact with authorities- dealing with casse- dealing with invoices- making working timetable- preparing accounting, wage accounting- keeping contact with accounting offices Show less

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  Bord architectural studio

  Sept 2013 - Jul 2015

  Office manager, personal assistant

  BORD Architectural Studio offers services including general architectural- and interior design plans; they provide complete solutions from conceptual design to construction phases. A highly qualified, dynamic and creative team of architects and experienced engineers are liable for the precise, remarkably high level of services. Studio has an own team of mechanical engineers to guarantee sustainable design in our projects.My responsibilities:- cordinating the daly rutin of the office- making of contracts and certifications- organising of bussiness meetings and travellings- preparation and construction of negotiating materials and tender documents- handling of incoming/outcoming letters, contracts and invoices- coordination of the office’s finances transfering of money- keeping touch with clients, accounts and authorities- coordinating and personal bussiness of CEOs organising Show less

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  Sole trader

  Nov 2014 - Feb 2022

  Ppc specialist

  Key responsibilities• Day to day running and management of campaigns• Devising bidding strategies and running campaigns in line with the client’s goals and objectives• Creating budget planning, management and forecasting• Ensuring the long-term success of customers• Building and maintaining relationship directly with clients• Creating reports for the clients on a weekly/monthly basis• Analysing Google Analytics data• Defining keyword targets using various tools• Determine the appropriate amount of monthly spend best applied to the established keywords• Develop the number of management hours per month each campaign will require toward successful executionAchievements• Reached more than 20% CTR (topic: thermal insulation)• Reduced cost/conversion by 70% (ads topic: bags)• Reached more clicks, lower position, lower CPC, more conversions, lower cost/conversion withmaximise clicks bid strategy (topic: watch)• Reached 8.18 conversion value/cost by posting to Facebook (without remarketing campaign) Show less

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  Klikkmarketing

  Sept 2015 - Jun 2016

  Ppc consultant

  Klikkmarketing is a Hungarian online marketing agency specialized for small and medium enterprises. Their main activities include the optimisation and management of Facebook campaign and Google Adwords such as of Search, Display, YouTube and Remarketing campaigns.Key responsibilities• Managing Adwords and Facebook campaigns• Maintaining and monitoring keyword bids• Setting up account daily and monthly budget caps• Assistance in impression share, quality score and other important account metrics• Managing updates for large keywords lists• Providing creative copy and banner creative suggestions• Recommending and executing strategies for keyword opportunities, campaign structuring, targetdisplay network, and other facets of paid search in accordance with clients’ needsAchievements• Reduced CPC by 25% and increased impressions by maximise clicks bid strategy (ads topic:German language course (google side ads))• Increased sales volume with creative copy writing for Facebook (ads topic: Comics T-shirt)• Reached 18.7 conversion value/cost with Facebook conversion campaign Show less

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  Café communications

  Aug 2016 - Jul 2017

  Ppc manager

  Café Group was established in 2001. Ever since that time their agencies, specialized in different areas, have been working on a common platform to offer all-around communication solutions to their clients. weCAN network was formed by strong and successful independent agencies of Central and Eastern Europe. Created in 2010 by a Hungarian full service agency, Café Communications, weCAN covers 16 countries from Estonia to Bulgaria and from Slovenia to Russia.Key responsibilities• Managing Adwords and Facebook campaigns of the largest bank in Central Europe• Providing creative copy suggestions and graphical ad templates• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenuetracking, and other paid search initiatives• Keeping pace with search engine, PPC industry trends and developments, implementing them intothe accounts• Communicating with team and management on project development, timelines, and results• Training colleagues on PPC settings and test product updatesAchievements• Display campaign results: cost/conversion: HUF 8 313 = $ 38, (topic: IT training)• Tripled the click-through rate of an ad group from 2.79% to 7.36% through ad text optimisation• Reduced not relevant search terms by negative keywords• Managing and responsible for the training and development of a Junior PPC Manager• Successfully implementing new optimisation processes across the PPC development Show less

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  The travel corporation

  Jan 2018 - Jun 2018

  Digital marketing specialist

  The Travel Corporation is a leading travel company compromising of well-known travel brands such as Busabout, Contiki, AAT Kings, Trafalgar, Adventure World, Creative Cruising, Uniworld and InsightVacations. It is comprised of 40 sales offices and 10,000 team members globally, whilst serving over 2 million customers annually across more than 70 countries.Key responsibilities• Planning, deploying, optimising and reporting on digital marketing prospecting and retargetingcampaigns• Developing and maintaining excellent, collaborative relationships with vendors, media partners,team members and internal stakeholders• Handling and optimising banners with GDN and Double Click Campaign Manager• Optimising Paid Social Campaigns with Facebook Ad Manager and Smartly• Creating Collection ads for mobile and using Facebook Catalogue• Analysing different creative assets and suggestion changes based on the results• Using Helix Personas with the prediction of consumer behaviour• Training of colleagues with presentation about Advertising on Facebook which made thecooperation more successfullyAchievements• Introduced new processes for ad upload process in order to make the workflow faster and easier• Reached good results by tackling ad fatigue with checking results continuously• Made informed decision about banner results and gave suggestions to the graphic designer usingA/B testing• Reached professional user of a Double Click Campaign Manager and Smartly and gettingexperience with the different Programmatic Providers and Processes• Highly improved my knowledge about new Facebook set ups• Implemented Helix Personas which lead to a more effective communication with our customers bymessages that resonate Show less

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  Vine digital

  Jun 2018 - Feb 2021

  Vine Digital is a new and innovative digital marketing agency in Sydney, NSW. The offered services are the following: SEO, PPC, Web Design, Web Development, Copywriting, Content Marketing, Conversion Rate Optimisation, Inbound Marketing, and Strategy.Key responsibilities• Managing international, national and local campaigns• Creating highly effective retargeting across paid search, display and paid social• Presenting key findings, results and propose plans for further optimisation to clients• Usage of ad data to identify areas for improvements across all media platforms• Writing PPC process descriptions, creating training videos and holding in-house presentations• Managing the workload of two overseas colleagues and training and development of a Junior PPCSpecialist• Participating in the recruiting process, preparing KPIs for the Junior PPC SpecialistAchievements• Shortened account set-up process to a fourth of usual time using automated excel files• Effectively informed clients about digital marketing and the specific strategies I deployed for themwhich resulted in improved client relationship• Increase PPC’s Department productivity and quality of work by introducing standardisedworkflows, best practice sharing and documentation of processes• Enhancing accounts’ profitability by setting up bespoke Excel reports to analyse results faster andrun deep-dive analysis• Successfully trained the Junior PPC Specialist and supported other departments to have a betterunderstanding of PPC in order to have a seamless cooperation Show less Key responsibilities• Managing and optimising Google Ads (Display, Search, YouTube, Shopping campaigns), Facebookand Bing ads• Monitoring accounts’ performance on a weekly basis and identify opportunities for further growth• Analysing analytics to identify areas of opportunity and utilise conversion rate optimisation tactics(i.e. A/B, split-testing) to improve ROI • Preparing performance analysis reports and make recommendations for corrective modificationswith a view to ongoing optimisation• Keeping up-to-date with the Paid Search industry to identify opportunities within Paid Search forthe benefit of the clients. Testing new Google products and set ups• Implementing and creating customised Google Ads scripts with the developerAchievements• Increased CTR by 50% with highly structured campaign and ad group setups, using numerousnegative keywords, relevant ad copies, bid adjustments on different levels and extensions• Tested different bid strategies within the framework of experiments which resulted in the decreaseof CPA by 35%• Created customised Excel reports analysing and optimising the accounts on different levels (device,location, demographic, time) in order to reach higher ROI• Successful implementation of internal processes within the company that created a more effectivecommunication between departments• Improve all conversion value/cost and number of conversions with experiments which help totesting new features without big changes• Increased accounts performance with scripts by 12%, automated many monotonous PPC tasks thatjust take hours to finish and reduces the mistakes which resulted from the manual work• For the PPC processes to extend the manual work with automatisation e.g. the duplicated searchqueries, link checker, cost checker, reporting and scripts Show less

  • Senior Paid Media Strategist

    Jul 2020 - Feb 2021

  • Senior PPC Manager

    Mar 2019 - Jul 2020

  • PPC Manager

    Jun 2018 - Feb 2019
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  Atomic 212º

  Mar 2021 - Jun 2021

  Performance director

  Bringing together data and strategy to deliver insightful channel plans in response to Client briefsLead the development and execution of performance strategies to grow traffic, sales, profit, and newcustomersImplementation of an internal data systems to measure and report on performance and ensure goals and objectives are met across all touch-pointsCoaching, mentoring, and developing Managers and Executives in the Performance teamDrive performance conversations and reviews with the Managers and Executives, monthly check-ins on goals and KPIsWorking on new pitches, strategy related documents for new potential clientsEnsure effective communication across internal teams and across client & platform partnersInvolved in the implementation of the programmatic advertising, finding the best open exchange and PMP solution for the clientsResponsible for a $350,000+ monthly budget Show less

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  Bohemia group

  Jul 2021 - Feb 2022

  Senior performance manager

  Responsible for a $1.5 million monthly budgetLead the charge in crafting and delivering Performance Recommendations and Blueprint plans through the process. Take ownership of projects from initial briefs to post-campaign reports (PCRs), drawing insights for future endeavors.Develop and uphold accurate Blueprints for both routine monthly activities and campaign initiatives. Uphold the highest standards in document quality and reporting, adhering to internal and external timelines.Forge a strong partnership with counterparts focused on media and content, ensuring seamless collaboration. Guarantee precision in media plans, encompassing budgets, fees, and match keys.Efficiently manage workflows by devising workback schedules to oversee internal and external deliverables. Provide guidance, motivation, and mentorship to Performance Coordinators within my team.Cultivate and maintain strong relationships with stakeholders; including publishers, platforms, technologies, and data partners. Lead campaign negotiations with the support of Business Director. Show less

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  Freelance

  Mar 2022 - now

  Performance consultant

  Assisting companies in the integration of programmatic advertising into their services. Arranging agreements with Google Marketing Platform Providers and other relevant vendors to facilitate successful programmatic advertisingIntroducing diverse programmatic service providers that align with clients' advertising requisitesConducting audits of Facebook, Google Ads, Bing, and Programmatic accounts (including SA360, DV360, and Campaign Manager), furnishing recommendations to enhance account performanceFormulating a Paid Rate Card complete with pricing models, enabling the profitable marketing of services across various channelsIncorporating pacing documentation and an invoice tracking system into internal processes, facilitating the monitoring of expenditures and invoicingEnhancing the performance of Google Ads, Facebook, Programmatic, and Bing accounts by applying industry best practices and tailoring strategies to meet client requirements. Show less