Patrick Clay

Sports Anchor / Reporter

630 followers

Baton Rouge, Louisiana, United States

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Timeline
About me
Award-winning communications professional with decade-plus of dynamic video production experience.
Education
- St. Paul's School
  2005 - 2010
  Activities and Societies: St. Paul's Marching Wolves, SADD Club, The Paper Wolf (school newspaper), Bowling Wolves
- Louisiana State University
  2010 - 2014
  Bachelor's degree Broadcast Journalism
  Activities and Societies: STRIPES Small Group Leader, 2011-2012 LSJI Intern, 2012
Experience
- WLOX-TV
  Jun 2014 - Jul 2019
  Sports Anchor / Reporter
  - Produced, wrote, edited and anchored daily sportscasts for Biloxi (MS), Monroe (LA) and Alexandria (LA) media markets serving a combined population of over 400,000 TV households.- Maximized coverage beyond traditional sports broadcasting by utilizing Facebook, Twitter, and YouTube to deliver relevant content to a larger digital audience.- Awarded 1st Place at Louisiana/Mississippi Associated Press Awards for a video featurette spotlighting local high school quarterback overcoming Tourette’s Syndrome. Show less
- Coastal Mississippi
  Jul 2019 - May 2021
  - Led content creation and management for all Coastal Mississippi organic social media channels, as well as all photography and video projects to draw tourism to the tri-county region. - Grew audience across all Coastal Mississippi social media platforms, including a 61% follower increase on Instagram and 71% follower increase on LinkedIn.- Earned 13.5M in COVID-19 relief, on behalf of 26 tourism bureaus, from the Mississippi State Legislature by creating video content promoting Tourism Drives Recovery campaign; video creation included writing scripts, gathering footage from partner bureaus, post-production. Show less
  - Director of Communications and Engagement
    Jan 2021 - May 2021
  - Digital Content Manager
    Jul 2019 - Jan 2021
- Ochsner Health
  May 2021 - Aug 2024
  Senior Video Producer
  - Lead video production and post-production needs in Ochsner Health’s Baton Rouge Region to raise brand awareness and affinity in highly-competitive healthcare market.- Created organization’s first limited documentary series, producing six episodes documenting professional hybrid athlete’s journey from torn ACL through physical therapy and her eventual return to sport.- Direct a crew of ten for a two-day, $10,000 production of :30 commercial campaign; quick adaptation and resourceful management created successful promotion content for premier oncology partner, MD Anderson Cancer Center.- Oversee production, direction and editing of documentary-style employee recognition video; finished product reached record-breaking Facebook audience of over 2 million viewers.- Expand production offerings by capturing aerial videography and photography as the lone FAA-licensed drone pilot of the 46-hospital system. Show less
- Sacramento Kings
  Sept 2024 - now
  Director, Content
Licenses & Certifications
- Remote Pilot - Small Unmanned Aircraft System
  Federal Aviation Administration
  Jun 2020
Honors & Awards
- Awarded to Patrick Clay
  Gold, TV/Video Advertising - Single Cardiovascular Advertising Awards Jan 2023 Patient testimonial video profiling Adam MacDowell, a former professional marathon runner who had a life-saving procedure to clear two blockages of over 90% in his heart. You can view the story at the top of my profile.
- Awarded to Patrick Clay
  Best Social Media Presence Mississippi Tourism Association Dec 2020 Awarded annually at Mississippi Governor's Conference on Tourism for best social media presence amongst the state's 26 convention and visitors bureaus. Received award for social media presence while navigating the impacts of a harmful algal bloom and the COVID-19 pandemic on tourism in Mississippi's three coastal counties.
- Awarded to Patrick Clay
  First Place, Long Light Feature-Mississippi Louisiana-Mississippi Associate Press Broadcasters and Media Editors Apr 2018 Received first place AP award for my Dec 2017 feature "A Rebel With a Cause" - the story of a George County student who overcame a rare cancer diagnosis to become a varsity high school athlete and give back to those in need. You can view the story at the link at the top of my profile.
- Awarded to Patrick Clay
  Best Sports Show - TV Louisiana Association of Broadcasters Mar 2016 KNOE Sports named Best Sports Show by the Louisiana Association of Broadcasters for the second straight year.