Allison Klumb

Experience

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  MRY

  Sept 2012 - May 2013

  Coca-Cola Student Ambassador

  Marketed the Coca-Cola brand on campus through events and social mediaFacilitated the Diet Coke "Most Stylish Sorority Sister" Twitter ContestPromoted Coca-Cola's "Arctic Home" initiative through promotions and events

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  Edelman

  May 2013 - Aug 2013

  Consumer Trainee

  Simon Property Group- Supported media relations by mining for media opportunities in current news to create daily media monitoring report- Drove media outreach by developing targeted media lists, press materials and distributing pitches- Developed internal and external, written and verbal, communication skillsHumanaVitality- Helped achieve client media coverage goals by garnering media placements through pitches- Developed communication skills by communicating with vendors for the Rock 'n' Roll Chicago Half Marathon- Stayed organized under tight deadlinesLongHorn Steakhouse- Developed media lists for promotional events Show less

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  SBC Advertising

  Aug 2014 - Jan 2016

  Client experience: Bruegger's Bagels, CHANNELLOCK®, The Genie Company, Tyco Fire Sprinklers, Zaner-Bloser, and moreSocial Media:- Created social media content strategies for each client to keep content fluid from month to month and ensure that messaging focused on the target audience- Drafted social media content for Facebook, Twitter, Instagram and Google+ for four clients- Designed hundreds of visual assets including photos, graphics, and GIFs every month for use on social media- Managed social media reports for four clients and analyzed the data to ensure that each client reached it's goals and maximum potential across all social media platforms- Utilized Radian6 and Sprout Social daily to monitor clients' social media and manage the social communitiesTraditional Public Relations:- Performed media outreach to print, broadcast, online and blog contacts to exceed placement goals- Developed targeted media lists for outreach by using Meltwater, Cision and GroupHigh- Lead a blogger outreach campaign- Managed comprehensive media impact reports for clients Show less

  • Assistant Account Executive

    Nov 2015 - Jan 2016

  • PR Coordinator

    Aug 2014 - Nov 2015
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  Jeni's Splendid Ice Creams

  Jan 2016 - May 2019

  - Managed a general content calendar for social media and email marketing for eCommerce,scoop shops and wholesale- Strategized and executed social media ads for wholesale, resulting in increased SKUs soldper store- Managed and engaged with customers on all social media accounts- Worked with a cross-functional team to create the content calendar for digital marketing- Create, implement, and manage email marketing for all channels- Measure email campaign results to determine effectiveness of each send- Implement testing and segmentation strategies for the email program Show less

  • Digital Marketing Manager

    Jan 2019 - May 2019

  • Social Media Specialist

    Jan 2016 - Jan 2019
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  5 HUNDRED° DESIGN STUDIO

  May 2019 - Jun 2021

  Project Manager

  -Managed all aspects of projects for multiple brands, including project plans, issue management, accurate scoping and estimating, and ensured resources were allocated appropriately-Worked with the account team to problem solve in order to ensure the appropriate resources are in placeand that the work is conducted within scope-Collaborated with all agency disciplines, including account service, creative, production art, andretouching-Managed multiple projects at a time to ensure all projects are moving forward and completed on timeClients: Tim Hortons, Burger King, Popeyes Show less

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  The Shipyard

  Jun 2021 - Oct 2022

  Clients: Sweet Loren's, CAS, T. Marzetti (New York Bakery, Marzetti, Sister Schubert's, Reames), Pulte Homes, Wonderbus- Owned and developed relationships with key decision-makers and developed a trusted advisor relationship with client contacts- Collaborated cross-functionally with creative, production, development, data, media, strategy, and new business teams to develop comprehensive, innovative, and unique solutions for clients- Communicated effectively between internal account contributors and the client- Defined scopes of work to serve as an execution guide for internal teams- Proven to build and grow relationships by selling in new work Show less

  • Senior Account Manager

    Nov 2021 - Oct 2022

  • Account Manager

    Jun 2021 - Nov 2021
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  Landor

  Oct 2022 - now

  Senior Client Manager

  Clients: P&G, Johnson & Johnson, Dress for Success, Sanofi (Gold Bond and Cialis)