Experience

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  Huayuan educational foundation

  Sept 2015 - Jun 2016

  Project manager internship

  • Facilitated and promoted the cross-industry cooperation of mosaic arts in different industries.• Initiated an Entrepreneurship Education Camp for elementary school students, and taught marketing.• Designed, developed and maintained a new official website.

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  Flyingv

  Jul 2016 - Jan 2017

  Project manager internship

  • Organized 19 crowdfunding projects (Taiwanese and international) in sports, photography, commodities.• Conducted marketing strategies of the projects including content and social media marketing, PR, email marketing.• Analyzed competitive products and the crowdfunding market, developing potential customers.➔ Achievements:o Successful crowdfunding rate of 72 % (higher than the company average of 52%).o Total crowdfunding projects reached GBP 760k.

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  國立故宮博物院 national palace museum

  Jul 2017 - Sept 2019

  Marketing executive

  Organized an international concert and fashion show “HIP HOP NIGHT at NPM,”• Led a team of 20 people and managed 6 subcontractors.• Raised and managed a budget of GBP 350k+.• Negotiated with ELLE and a government-backed cultural organization (GACC),• Developed digital marketing strategies in order to broadcast the event on 6 online live streaming,➔ Achievement:o Hosted 500 special guests at the museum and 220,000+ online attendances.o Brought the organic reach number to 1,200,000.o Increased the engagement rate of the Facebook fan page to 17,000+.o Increased the Facebook impressions by 41%.Created the exhibition “Off to work I go” as part of ZA SHARE Youth Expo (2019)• Created and manage the exhibition treating the professional promotion culture during antiquity on behalf of the National Palace Museum with a budget of GBP 25k.• In charge of the content creation, event organization, marketing and communication.• Managed a team of 15 people including designers, project managers, researchers and guides during the exhibition.• Prepared and hosted several workshops.• Wrote newsletters and managed the exhibitions social medias.➔ Achievement:o Obtained a coverage of more than 10 different medias (TV and digital)o Received 30,000+ customers in four days.Implemented the annual strategy for youth customers defined by the Children and Youth Affairs committee.• Conducted marketing strategies on youth customers (Paid media advertising, earned media, co-branding)• Launched 4 workshops and 6 lectures treating “modern museum transformation”• Identified and selected the experts conducting lectures from both professional and academic fields (CEO, professors, start-up founders)➔ Achievement:o Double the total events attendance objectives.o Created 25% more visits from customers between 18-24. Show less

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  Strathberry

  Jan 2022 - Jun 2022

  Public relations executive

  • Analysed and tracked monthly data and performances via Google Analytics• Summarised market insights and coordinated weekly industry news for directors• Created press releases for new launches and sales in both English and Mandarin versions • Collaborated with local PR agencies to improve brand awareness in the APAC market • Connected and negotiated with influencers in organic giftings and post messages• Supported the CRM coordinator with email marketing and targeted audience segmentation• Supported the Head of APAC with marketplace strategy and increased awareness in new markets Show less

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  Energy & technical services ltd.

  Dec 2022 - now

  - Deliver a multi-channel marketing plan- Increase brand awareness across the niche target audience- Produce great content ideas and design brand materials- Lead website re-design project- Support the sales team/ directors to nurture leads using all marketing materials

  • Digital Marketing Manager

    Jan 2024 - now

  • Marketing Executive

    Dec 2022 - Jan 2024