Alberto Castagnero

Alberto Castagnero

Internship

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location of Alberto CastagneroTurin, Piedmont, Italy

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  • Timeline

  • About me

    Customer Activation Executive OnTrade RTM presso Diageo

  • Education

    • Università Cattolica del Sacro Cuore

      2018 - 2020
      Laurea Magistrale LM Food Marketing and sales strategies
    • Università degli Studi di Torino

      2014 - 2017
      Bachelor of Business Administration - BBA
  • Experience

    • Salone Internazionale del Libro di Torino

      May 2017 - Jun 2017
      Internship
    • Lee World Group

      Jul 2019 - Sept 2019
      Marketing Specialist Intern

      Lee World Group G9 Project Global Winery Resorts.

    • L'Oréal

      Oct 2020 - Apr 2021
      Trade Marketing Assistant - Consumer Product Division
    • Diageo

      May 2021 - now

      1. Development and management of brands, portfolio and customers Calendar of Activations with a focus on Innovation Products.2. Oversee budget allocation within brands and measure Diageo’s performance3. Support the Commercial Team by developing impactful in-store activations plans that drive shopper engagement and maximize conversion4. Manage relationships with external agencies to ensure alignment with brand objectives and effective campaign execution.5. Digital Marketing Ownership. Own and lead digital marketing plans for grocery.com customers, ensuring the integration of e-commerce strategies with overall marketing goals. Show less

      • Customer Marketing Executive On Trade RTM

        Nov 2024 - now
      • Customer Activation Executive Off Trade

        May 2021 - Dec 2024
  • Licenses & Certifications

    • Digital Foundations

      Circus Street
      Jan 2024