Experience

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  Mindshare

  Sept 2010 - Mar 2012

  Av account executive

  Planning and buying TV for Mindshare’s largest account for the numerous FMCG brands within the Unilever portfolio gave me an appreciation of the advertising strategy and demands of a variety of products. Outside my responsibilities, driven by curiosity, I involved myself in creative brainstorms for upcoming campaigns, compiling competitive data for pitches and presenting marketplace updates to the clients.

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  Mediacom

  Mar 2012 - Jan 2014

  Planner/buyer

  Responsible for the TV planning and buying of the Direct Line, Nikon, GSK, NatWest and LVMH accounts with a combined average monthly spend of £2.5m. This role required strong negotiation skills to secure the best quality TV airtime for my brands. Strong relationships with ITV, Sky, C4 and C5 developed over the years made me the ideal person for the job. Noted in my final appraisal that my “enthusiasm and positivity is an infectious characteristic that brings the team together and secures us premium positioning" Show less

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  Mediacom france

  Mar 2013 - Mar 2013

  Acheteuse tv/tv buyer

  Having shown an interest in working in Paris, I was invited to research the differences between the English and French TV buying process before returning to London to present my findings across the company.

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  Darwinlife magazine, nt life hotel book and darwinlife&home expo

  Feb 2014 - Jan 2015

  Advertising executive

  Responsible for over 90 clients within DarwinLife Magazine and NT Life Hotel Book. Our small team was responsible for the seven quality publications printed within the year. Consistently meeting sales targets whilst successfully managing and directing the workloads of the Photographers, Journalists, Videographers, and Graphic Designers. Maintaining an exceptional level of customer service for existing and newly sourced clients. Darwin Home & Lifestyle Expo Sales Executive and MC:Sold over 150 stands to existing and new clients and appointed MC at the Expo. Whilst the idea of being centre stage in front of hundreds of people terrified me, once up there I found myself in my element introducing reality TV celebs onto the stage! Show less

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  Primesight

  Jan 2015 - Dec 2016

  Account manager

  Clients responsibility: Starcom, Universal McCann, Initiative, John Ayling, AMS, & MJ MediaConsistently evolving new strategies to meet our sales targets by collaborating with other media companies. A proud win was AA Insurance, who's £400k was destined for TV. We successfully diverted and secured this budget with a successful Audio Visual campaign. Running our National Digital Billboard ads at the same time as GTN Radio (Global Traffic Network). Quarterly agency presentations ensured our creative work and latest products were front of mind for our clients. Maintaining strong business relationships was paramount. During my two years at Primesight we were awarded Media Brand of the Year 2016, and Campaign Magazine's Sales Team of the Year for those two years running! Show less

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  Talksport

  Dec 2016 - Sept 2019

  Business development manager

  Client responsibility: Zenithoptimedia, Blue449, Starcom, UM & InitiativeForming creative, cross-media campaign concepts across all content led activity from execution to review for talkSPORT, talkSPORT2, talkRADIO & Virgin Radio. Maintaining long term Sponsorships and Partnerships and developing creative ideas across our stations tailored specifically to each brand. Delivering engaging presentations to deliver final proposals and win contracts. Handling the pitch, negotiation, contracting, implementation, reporting, client relationships and managing the activity across all News UK platforms (Radio, Digital, Social, Video & Press). Main clients include Molson Coors, Mercedes, Diageo, Costa, The Government & P&G) Show less

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  Wearedudleyandco.com

  Nov 2019 - May 2020

  Freelance public relations consultant

  In depth research and strategic planning to ensure optimal broadcast and niche engagement across the UK & USA on day of launch. Creation of press databases, writing engaging press releases and execution of press campaigns to follow up with Journalists and Editors. Securing editorial coverage in the best and most relevant publications at launch. Management of social media accounts across multiple platforms, and developing. Maintaining strong relationships with Journalists, Editors, key Bloggers and Influencers. Ensuring good business practice and communication to secure long term business connections. Show less

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  Wavemaker switzerland

  Apr 2020 - Jan 2021

  Digital account manager

  Adobe EMEA account management. Sponsorship project management and planning and buying across digital display, social & TV. Building relationships with a large portfolio of vendors to source the best performing platforms to speak to Adobe’s audience. Presenting creative, innovative plans to client, implementing and project managing campaign delivery. Tracking and analysing the delivery data to best optimise the campaign, ensuring the best results. Leveraging existing UK contacts to secure and facilitate the hugely successful Adobe Photoshop Sponsorship of the MTV EMAs in the UK & Germany in record time. Managing all the internal and external teams to ensure flawless delivery, from the creative agency to the media owners and client expectations. It's incredibly satisfying to see everyone's work go live and hear grateful client feedback! Show less

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  Self employed

  Mar 2021 - now

  Event Coordination with Street Kitchen, the exclusive events company for Frontiers Media, the open access global publisher of peer-reviewed scientific articles. Our team organise and run large corporate events for our exclusive client, Frontiers Media. A private concierge service for the Founders creating events anything from weddings, birthday parties or intimate dinners. Organising, decorating and catering for large events of over 400 people, in Lausanne, Madrid & London to coordinating month long retreats for up to 60 employees in Tuscany. Whilst maintaining excellent, daily, catering service for their main office in Lausanne as well as their personal life. This included travel and activities organisation for them and their children. Show less

  • Event Coordinator

    Sept 2022 - now

  • Event Coordinator, VIP Hostess & B2B Advertising Sales

    Mar 2021 - Aug 2022