Experience

• 

  Sunset grille

  Jun 2009 - Sept 2009

  Work and travel

  Maintenance Landscape

• 

  Bsh home appliances group

  Aug 2010 - Aug 2010

  Intern

  Recruiting Human Resources

• 

  Garanti bbva

  Mar 2011 - May 2011

  Intern

  Human Resources System Development Performance Management

• 

  Bel

  Jun 2011 - Jul 2011

  Intern

  Supporting the commercial launch and trade marketing promotions, merchandising equipment on the field, sales analysis, reporting and etc.

• 

  Vodafone

  Jul 2011 - Apr 2023

  Product Owner of Mobile Acquisition Squad is accountable for key performance indicators of prepaid and postpaid gross add, inflow revenue, digital share, Net Promoter Score, Vodafone Brand KPI’s with the leadership of new customer acquisition in prepaid and postpaid.• Creating marketing strategy & roadmap• Analyze competition and decide, design and launch insightful portfolios• Find new insights and initiate innovate products to meet customer needs• Understand & manage stakeholder insights & demands (Finance, Trade Marketing, Sales, Brand, Customer Operations) and successfully turn these insights & demands into product backlog items. • Build strategies for prepaid roaming, international call offers for Vodafone Turkey & execute products to drive revenue and retention• Inflow value management and simplification through Central Offer Hub.• Continuously seek for customer insight and get insight via market research & retail visits and turn insight into creative products • Launch creative campaigns to drive sales, increase awareness, increase Vodafone’s brand attraction & manage end-to-end above the line & below the line launch processes (from ideation phase to launch) • Ensure all marketing channels are used effectively (Retail, digital & performance marketing, always-on marketing, SMS channel etc.)• Optimize the acquisition process for customer at every sales point• Ensure seamless customer experience, create prepaid and postpaid customer experience journey, track customer operations KPI’s for both of them.• Launch new capability projects that increase efficiency & affects product launch time to market & capacity positively and/or adds value to customer experience • Developing and executing a robust strategy for generating tourist & immigrant gross addition in line with the overall Vodafone Turkey’s prepaid new line vision & goals Show less Identify key opportunities and innovative product models to differentiate in the market through data analysis, competition benchmarks, extensive market research and understanding customer insightsTo execute full life cycle of several products & services in prepaid to increase the market share of Vodafone Turkey and apply best practices to highlight Vodafone Turkey’s differentiation in the market.Work across the organisation to ensure products and services in prepaid are delivered on time with an amazing customer experienceAct as a Main Point of Contact for product propositions, align with IT teams and follow up defined actions to deliver planned productsRequest and ensure timely delivery of productsInitiate the corrective product related actions to be taken to achieve the planned objectives and to remain competitive against the competition.Follow up defects after the product launch and make sure they are corrected on time with minimum customer impactMonitor closely competitive position & sales performance Show less Define Life-cycle Framework and plan the actions in each phase of the life cycle such as Welcome-Development-Retention-Win back for residential segmentDefine, manage and gain consensus with key stakeholders to an appropriate set of contact rules across channelsTake action plans proactively in order to reduce disconnectionsDesign welcome, retention, development and win-back tracks, prepare below-the-line offersLead the collation of requests for customer activityDefine the rules for optimization of channels and define the right channel for each offer Show less Contribute to the goals and strategies of mass segment through design and execution of Social Business Models for selected segments.Execute sustainable SBM programs set in line with mass segment strategy and goalsLead and manage segment specific projects and coordinate cross functions & partnersIdentify key stakeholders outside the company, build & maintain relationships to define and execute projectsLaunch and control end to end propositions and initiatives for the segmentsDevelop and coordinate social projects that increase the selected segment base Show less Design and execute the marketing plan and activities to grow customer base and revenue in the SoHo segment.Develop new campaigns & tariffs to grow SoHo base and service revenueIncrease lifetime value of customers by developing new contract tools & improving existing onesTrack market share, sales performance, competitive positionDeliver excellent communications (events, ATL and BTL activities) that effectively cut through to decision makers in SoHo segmentCoordinate market research to identify the customer needs Show less Analyse and identify sector potentials to manage key partnerships strategies that open new opportunities for Enterprise Business Unit to grow.Work in coordination with public relations department to run all PR related issues of corp segmentBuild and execute the marketing plan and activities to grow customer base and revenueManage Brand & Communication Budget for the SegmentDeliver excellent communications (events, ATL and BTL activities) that effectively cut through to decision makersTrack market share, sales performance, competitive position Show less

  • Marketing Manager

    Apr 2020 - Apr 2023

  • Product Manager

    Mar 2018 - Apr 2020

  • Senior Associate Marketing Manager

    Jun 2016 - Mar 2018

  • Associate Marketing Manager

    May 2014 - Jun 2016

  • Marketing Specialist

    Jul 2012 - May 2014

  • Management Trainee

    Jul 2011 - Jul 2012
• 

  Vodafone elektronik para ve ödeme hizmetleri a.ş.

  Apr 2023 - now

  Marketing & growth senior manager

  - Direct report to General Manager of Vodafone Electronic Money and Payments Company- Leading 11 passionate growth, business development, and analytics professionals.