
Riya Vatnani
Executive PR Consultant

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About me
Communication Director | Campaign Middle East Faces to Watch 2021
Education

Indus international school Bangalore
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Experience

El Sol Strategic Consultants
Jan 2011 - Dec 2011Executive PR Consultant• Worked in the fashion PR department as an Executive PR Consultant. • Maintained up to date database of media and clients.• Identified and updated the team on PR trends globally and locally.• Writing, editing and distribution of press releases to targeted media.• Attended and contributed at brainstorm strategy sessions. • Created and edited monthly PR reports to be delivered to clients.• Carried out effective execution of PR plans.• Handled internationally known brands and local accounts such as: 1) Swarovski 2) Amrapali Jewels 3) SoFake by Sapna Bhavnani & Sukriti Grover 4) Ritika Bharwani 5) Roma Narsinghani 6) Sapna Singhania 7) A multifold retail website called Firstrow.in. Show less

Know London Magazine
Jan 2011 - Jan 2011Freelance Writer- Wrote an article on studying Business Management in London and how to gain the corporate edge for an online magazine titled 'Know London.'

Chetan Bhagat Entertainment Pvt. Ltd.
Aug 2012 - Oct 2012Review Editor – Project Based- Created social media content for his personal fan page. - Speech writing- Editing and proof reading manuscripts

Jack in the Box Worldwide
Jan 2013 - Jan 2014Social Media Executive• Develop and manage online marketing campaigns for an HUL editorial property (www.bebeautiful.in), effectively driving brand awareness, engagement and traffic to social media pages.• Lead a team of esteemed colleagues to help the brand build their social media presence from scratch.• Achieve a strong, visible social media presence and develop concepts with viral potential while continuously monitoring online public relations and ensuring the success of client programs.• Assess social media marketing strategies to determine rate of return. Show less

Insignia Worldwide
Feb 2015 - May 2015Senior PR Account ExecutiveResponsible for carrying out the relevant PR for Fairmont The Palm, Clé Dubai and Sofitel Dubai Downtown.Planned creative social media strategies to enhance business growth and digital marketing campaigns to increase their digital footprint.Built the client’s brand by defining and executing PR effort – Developed ways in which the public image of the firm could be improved simultaneously to generate more business opportunities.Identified and updated the team on PR trends globally and locally. Writing, editing and distribution of press releases to targeted media. Attended and contributed at brainstorm strategy sessions. Show less

Informa Connect Middle East
Jun 2015 - Jul 2016Freelance WriterWrote for The HR Observer on content describing the workforce and illustrating technological trends that transform HR's roleCreated the social media content plan and managed the content writing for DIPMF

Infamous Studios | Dubai Based Creative Video Animation Agency
Oct 2015 - Jan 2016Brand PR ManagerDeliberate planning and strategy Development of brand awareness and online reputation for JBR The WalkContent management (including website)Cultivation of leads and sales for select dining outlets at The WalkReputation management for spokespeople

Cicero & Bernay
Jan 2016 - Sept 2019Account ManagerCurating content for automotive, F&B, government and lifestyle clients and managed thought leadership and annual activity calendars, create and implement quarterly brand awareness strategies, utilize trend reports to ensure relevant communication practices and managed budgets for retainers as well as activations. I've worked on crisis management for all my clients including precautionary scenarios as well as real-time situations. Analyzing media coverage and preparing quarterly brand performance reports for key stakeholders while also looking into potential cross-client activations. Managing client funds to create budget-friendly activationsProject manager for multiple CSR campaigns (one of the campaigns was the largest influencer-led in the GCC region and an award winner in 2018) Nominated as one of the PR Faces to Watch in 2018 and a finalist for Young Communicator of the Year MEPRA in 2017. Show less

Prestidge Group - Personal Branding, PR, Speakers Relations
Apr 2020 - Aug 2020Brand Communications Manager
Cicero & Bernay
Oct 2020 - Nov 2023- Work closely with the MD and CEO on different disciplines within the agency- Lead on key social media accounts, devise and execute digital and performance marketing campaigns- Develop strategic insights and KPIs for PR accounts; encourage the transition from traditional to new-age activities with a key focus on thought leadership and personal branding- Develop client documentations such as Service Level Agreements (SLA’s), Statements of Work (SOW’s)- Supervise a team of over 20 members across Client Servicing and Creative working on PR, social media, digital marketing, advertising with a hands-on approach to PR, social media and digital- Identify room for billable projects and growth within the agency- Oversee client management procedures, identifying inconsistencies and areas for improvement. - Supervise daily team workflow and redirect work to meet changing client needs. Show less
Group Account Director | Client Services Lead
Jan 2022 - Nov 2023Senior Account Manager
Mar 2021 - Jan 2022Account Manager
Oct 2020 - Mar 2021

Hrmny
Jan 2024 - nowDirector of Client Services
Licenses & Certifications

BA Fashion Marketing
Raffles College of Design and CommerceOct 2013
IB Diploma
Indus International SchoolMay 2009
MA Marketing Communications
Middlesex University DubaiOct 2015
Languages
- enEnglish
- hiHindi
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